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Z-Fold Brochures

Share your story from A to Z with this unique, zigzag fold. 3 folds, with 6 customizable sections.
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Engage customers at every fold with unexpected Z-fold brochures.

  • 8.5″ x 11″ unfolded size
  • 3 panels, folded in alternating directions
  • 6 customizable surfaces
  • 4 paper stock options
  • Standard or premium thickness options
  • Clear plastic holders available for purchase

Unique fold, engaging result

Whether you’re in retail, real estate or restaurants, brochures are a tried-and-true marketing tool for small businesses. And if you’re looking for an extra edge, Z-fold brochures stand out in the crowd. They’re made of 8.5″ x 11″ paper (in your choice of 4, high-quality materials) that’s folded twice into a zigzag. The result? A Z-shaped pamphlet, and a whole lot of advertising possibilities.

6 customizable sections

Z-fold pamphlets feature sharp, full-color printing across 6 designable surfaces. Because of the way they fold, some people choose to spread images and graphics across more than one page. That way, when customers open them, they’ll see one continuous, engaging spread. You can check out our gallery of templates for inspiration, or jump right in to start designing yours.

Easy to design, help standing by

To start creating, pick a paper stock and thickness, then explore our template gallery. You can also upload your own design if you have one ready to go, just be sure you’ve positioned the front, back and inside panels according to the Z-fold style. Of course, contact our 24-hour customer care team if you ever get stuck. We’re always glad to help.

VistaPrint offers Z-Fold Brochures design templates in assorted styles.
An open Z-fold brochure advertising a wedding photographer, with a stack of folded Z-fold brochures behind it.

Reviews

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Ratings Distribution

Reviewed by 48 customers

Z-Fold Brochures

Oct 14, 2025 | Jack T. | Verified Buyer
Vistaprint made it easy to cut and paste the information I already had right into the template; the price for 250 was reasonable; people on my campaign trail really like the z-fold as an alternative to traditional hand cards.

Z-fold Brochures

Oct 13, 2025 | Michelle C. | Verified Buyer
I'm very happy with my purchase

Easy and Prompt

Oct 13, 2025 | cindyzinn C. | Verified Buyer
It was very easy to create my brochure. Vistaprint's tools are intuitive and there are plenty of templates and formats to choose from. This is my first attempt so I only made a small order. They didn't turn out quite as I'd imagined, which is a reflection of my learning curve, not Vistaprint. I will be back to create a new and improved version!

Brochures

Sep 30, 2025 | Josh H. | Verified Buyer
These were affordable, well-printed, and timely. Highly recommend Vistaprint!

Youth Career development

Sep 27, 2025 | QUINCY R. | Verified Buyer
We use VistaPrint as our resource for brochures and flyers for our national youth program. They always provide us with great products and technical support where needed. I'm happy to know that they have our backs and products arrive on time. Thanks VistaPrint Quincy Robertson President of Functional Training Zone Inc

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

The biggest difference between Z-fold and tri-fold brochures is the way they’re folded. Z-fold brochures form a zigzag, while the two outer flaps of a tri-fold brochure fold in on each other. Both have 3 panels and offer 6 designable surfaces, but we have more sizes available for tri-fold brochures.

Accordion brochures fold in alternating directions, and usually have multiple flaps. They’re the type of format you usually see with instruction manuals. In contrast, our Z-fold brochures have 3 panels, creating a zigzag, and are more common for marketing materials.

Yes, your Z-fold brochures will arrive pre-folded.

No, our Z-fold brochure printing process involves folding, but we also have flyers if you’re looking for an unfolded option.

When folded, Z-fold brochures are similar to any other brochure, offering a compact structure with a visually engaging front panel. However, unlike other brochures, they’re typically opened all at once, offering a larger, more seamless view of the front and back of your design.

Yes, we have clear plastic brochure holders made to fit our Z-fold brochures. You can add them to your cart during the checkout process, just be sure you pick the smaller of the 2 sizes, 4.3" x 7.7".