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What’s Every Door Direct Mail?
Last updated October 12, 2026.
Every Door Direct Mail (EDDM) is a cost-effective way for businesses to reach every home or business on a postal route without needing mailing lists or postal permits.

We’ve partnered with the United States Postal Service (USPS) for EDDM.

What do I need to know about EDDM?

You can edit our EDDM postcards in our design studio. When you edit the back of your postcard, you’ll notice two marked areas you can’t edit. We’ve reserved these areas for standardized postage marking, known as indicia.

You can preview the placement of indicia in the studio to ensure it doesn’t interfere with your design.

The back of a postcard for Every Door Direct Mail. Two arrows point to the areas for the indicia, the standardized postage marking.

Available sizes

  • 4.25x11

  • 6.5x9

  • 6x11

  • 8.5x11

Paper stocks

  • Standard and Premium Matte

  • Standard and Premium Glossy

How do I send my postcards with USPS for EDDM? 

  1. Create your USPS account

    Sign up on the USPS EDDM website to access the tools and information needed to start your campaign.

  2. Select your neighborhood and audience

    Use the USPS website to choose postal routes. This allows you to select neighborhoods and target customers locally.

  3. Choose the drop-off date and make the payment

    Select a convenient drop-off date and handle payment through USPS for the postage cost.

  4. Prepare mailing bundles and forms

    Bundle your postcards as required by USPS and print any necessary forms to follow them.

  5. Drop off at USPS

    Take your bundled postcards to USPS and select your pre-selected carrier routes and drop date for mailing. 

Why should I use EDDM?

  • Cost-Effective:

    EDDM postage rates are lower than typical First Class or Standard Mail rates, making it budget-friendly for reaching new customers.

  • No mailing lists needed:

    EDDM lets you reach local audiences without purchasing a mailing list, saving both money and time.

  • No postal permits required:

    There’s no need for postal permits or mailing fees, making EDDM especially useful for businesses that don’t mail often.

  • Targeted local marketing:

    EDDM lets you choose routes in specific neighborhoods. This makes it easier to focus on potential customers near your business.

  • Easy and convenient:

    After preparing your postcards, you drop them off at USPS, set your carrier routes and specify the drop date.

  • Broad reach with no address limits:

    EDDM doesn’t need specific names or mailing addresses, so you can blanket an entire area with your message.

  • Uniform cost across postcard sizes:

    USPS charges the same rate for all postcard sizes, giving you flexibility in your design without increasing costs.


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