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Should I use a raster or vector image to ensure my image prints clearly?

Raster and vector images vary in terms of quality when you enlarge them. It's preferable to use vector images on your VistaPrint products whenever possible, especially for logos.


Raster images (like photos) are comprised of pixels - or, dots of color.

  • Enlarging a raster image makes its pixels more obvious since the pixels are stretched to cover more area. This lowers the quality of the image.
  • Raster images with lots of details means there are more pixels, which results in larger file sizes.
  • Common file types include: JPG, GIF, PNG, TIF

Vector images are created using mathematical equations to position points, lines, curves, and basic shapes relative to each other.

  • The equations are calculated every time the image is manipulated.
  • Vector images remain high quality while keeping the file size relatively small.
  • Common file types include: AI, EPS, PDF, SVG

Some raster images can be converted to vectors. For help, please contact our Design Services team.

We want you to love the products you order from VistaPrint. If you're worried about your image quality, give us a call and we'll help you out.