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How to design a logo with a tagline or slogan
A tagline is all about the feels. They don’t describe your brand in black and white, but they do evoke […]
How co-branding works: 7 great examples
Mashed potatoes and gravy, peanut butter and jelly, Batman and Robin: Some things just go well together. The same applies […]
What is digital marketing?
In the most basic of terms, digital marketing is simply marketing that’s happening on digital channels. (Pretty obvious, right?) But […]
Branding tips for entrepreneurs: the ultimate guide to branding
The first step to becoming a successful entrepreneur is coming up with a business idea. But once you’ve got the […]
Responsive logos: what they are and why you need one
With shrinking screen sizes and new channels for advertising, something about branding is becoming increasingly apparent to business owners: logos […]
3 secrets to starting a digital agency (from someone who’s actually done it)
You don’t learn about sales in marketing class. You don’t learn about management through design experience. You don’t learn about […]
The best and worst olympic logos of all time
Racing around the corner is the 23rd Winter Games of the XXXI Olympiad. In total, there have been 48 winter […]
30 Best Brand Guideline Examples to Inspire You
A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]
How to create a user persona
Every business, no matter the industry, is chasing the same answer: “What do my customers really want?” The best way […]
The best 18 YouTube channels for entrepreneurs
If you’re an entrepreneur, chances are excellent that you’re already someone who is open to great ideas—and always on the […]
The Golden State Warriors: how sports logos turn teams into champions
Those small sports logos plastered all over a team’s uniform, merchandise and stadium signage obviously have little impact on how […]
The 5 types of business goals for entrepreneurs (and how to choose the right ones)
Setting goals is the first step to getting what you want from your business. They give your work a sense of […]
The meaning of logo shapes
The shape of your logo says a lot about your business. It can tell customers if you are friendly or […]
Health and wellness logo trends
The most impactful health and wellness brands are those that inspire and empower. In 2025 there are no shortage of […]
Millennial marketing: the dos and don’ts of connecting to the emoji generation
Savvy marketers understand that decoding the preferences of the illusive and lucrative millennial generation—those born between 1982-2000—is a key to […]
6 steps to establishing a design aesthetic for your brand
For companies getting started, or even just going through a revamp, establishing a brand can be a creative process but […]
How to create a t-shirt design with proportions in mind
A common workflow for t-shirt design is to open a new Illustrator or Photoshop file, create the artwork, place it […]
Tim Ferriss on how to build your business’ brand
A few weeks ago we asked you to share all the branding questions you’ve ever wanted to ask author, investor, […]
Process sketches of 11 famous logos
Have you ever wondered what went into the design processes for famous logos? Many started with logo sketching an idea—sometimes […]