Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
3 brands inspired by kids: see how design can help turn every idea into reality
Right alongside the rush of excitement that comes with starting a business can often be a little fear of the […]
Alliteration in brand names: An article all about alliteration
Coca-Cola, PayPal and TikTok—these names are catchy, repetitive and account for some of the best-known brands out there. Have you […]
The ultimate guide to brand pillars
There are many steps that go into creating a cohesive brand strategy, but one of the most important is your […]
Most recognizable logos quiz results
A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]
How to build a brand on Instagram: 9 tried-and-tested Instagram branding tips
Instagram is no longer just where people scroll – it’s where they shop, connect and decide which brands to trust. […]
How to rebrand successfully: a strategic and tactical guide
We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]
Big-name branding fails, and what you can learn from them
There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding […]
How to do brand research: analyze your brand and discover why it matters
Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]
What a brand persona is and how to create one for your business
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]
The best fonts for business cards: Business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]
10 brand elements and how to make them work for your business
A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]
How to create a brand style guide
As your small business grows bigger, so do the opportunities for people to discover you for the first time