Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to choose brand colors using color theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]
YouTube branding: how to brand your YouTube channel like a pro
Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? YouTube branding is […]
Snack branding: the ultimate guide to munch on
As a self-proclaimed snack expert (or snackspert for short) I was delighted to cover the juicy details of snack branding. […]
The 10 types of branding (and how to use them)
Branding shapes how people see your business. It’s the way your brand talks, looks and makes customers feel across every […]
Wine branding: the ultimate guide
If you’ve ever walked the aisles of a liquor store, you know wine isn’t just wine. There’s all the varietals, […]
Coffee branding basics: how to create a brand for your brew
Coffee branding is everywhere. If you ask any functioning adult how they start their morning, chances are they’ll say with […]
What is brand marketing? And how to create a brand marketing strategy
Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]
Personal branding secrets: 7 steps to building an outstanding personal brand
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]
The ultimate guide to supplement and vitamin branding
The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]
Ecommerce branding: the complete guide to branding your online shop
Ecommerce is a fiercely competitive space. In 2018, ecommerce sales grew by an impressive 23.3 percent year over year, and […]
The process of branding
How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]