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While it seems like every industry is being influenced and changed by evolving technology, there is one item that is more steadfast than ever: the good old-fashioned business card. If you consider each of your business cards a chance to make a connection with a potential customer, client or investor, it’s easy to see why an eye-catching business card is so important.
But let’s be real: lots of your cards might end up lost or thrown out. So how can you make sure people hold on to your card and remember your name? Easy! Pick the right fonts for your business card. While a strong logo plays a big part in a great business card, the right font choices can’t be overstated. Your font is what really drives your message home. Read on to learn more about the best business card fonts that are making moves in the business world, as well as which kinds of brands they suit best and why.
Business cards with clean sans serif fonts
Clean sans serifs fonts like Arial, Helvetica and Myriad Pro are favorites among many. And for good reason—they’re clean, respected and can serve any business from a design or tech startup to a general contractor. They tell people you’re modern, up-to-date on trends and appreciate efficiency. They normally have large ranges of styles and characters—which means more options for you to combine into a perfect design. These sans serifs are not always a great choice for business cards that are trying to send a more human message.
Unique handwritten or calligraphic scripts
A lighthearted design by kendhie via 99designs by Vista.
Cards that are anchored by a calligraphic or script font exude warmth. This is the type of business card font that tells potential clients to reach out anytime.
They are especially great if you’re self-employed or even a small business owner and trying to build a personal brand for yourself or if you want your business to feel personal and individualistic. If you have a strong, readable signature consider digitizing it, otherwise, custom calligraphic logos are a great choice.
Looking to pull off this look on a budget? Sites like Creative Market and Adobe Typekit sell licenses for great looking calligraphic fonts. (Not all will come with complete families of alphabets and symbols so if your company name has an ampersand or other symbol check carefully to be sure the font has it.)
Business cards with vintage and aged type
A unique rustic card design for a doctor’s office. Design by hyakume via 99designs by Vista.
Vintage-style fonts are all the rage in graphic design these days, so it’s not surprising they’ve found their way onto business cards. Worn type brings a classic vibe to your brand and works well for industries that have been around for a while since they tend to make everything feel a bit more crafted and bespoke. Not that they can’t be successful in other arenas—check out the business card design above by hyakume for a truly unique card for a doctor’s office.
Classic fonts like Clarendon and Rockwell will work perfectly well especially when layered with worn textures. But keep in mind materials matter with these designs: kraft paper will make the card far more attention-grabbing than plain white and if you have the budget, step up to a letterpressed card for a truly artisanal experience.
Cards with character-driven serifs
This card for a photography business is clean but fun. Design by prozmajevski via 99designs by Vista.
Serifs are arguably the most classic and refined-looking fonts, projecting steadiness and reliability. Plus they’re readable at small sizes. This is an important aspect when thinking about business cards, which normally max out at 3.5 inches wide. Serif fonts like Bodoni, Caslon and Garamond will always be a solid choice for the tiny phone numbers and email addresses on the bottom of your business card.
But there’s no need for them to be boring—in a crowded marketplace of photographers, there’s no doubt the business card for “Regular Phil the Picture Taker” wouldn’t stand out to someone looking for a bit of fun in their photography session.
Cute and fun fonts for business cards
This health food company card has a perfect, fruity design. Business card by smallbottledesign via 99designs by Vista.
A fun and colorful design by abuha via 99designs by Vista.
This card balances a bold and colorful logo with subtle letterpress. Design by hypdesign via 99designs by Vista.
A handlettered font balances the gorgeous illustrations for Marine Laurent’s card.
Who says the business world can’t be fun? These are the fonts that add personality and quirkiness to your card! If your business is part of an industry like childcare, pet care, or outdoor recreation, a stodgy sans-serif card might actually turn potential customers and clients off. The perfectly executed card in this sphere is playful without being irreverent, and fun while still taking the job seriously.
Like with the calligraphic cards above, a custom design will always be best. That said, there are plenty of fonts available that are lively without being outright silly—try Avenir Rounded for a serif that also feels fun or the ever-popular Lobster for a boisterous, but still readable, script.
Combining business card fonts with logos or illustrations
Here an illustrated logo is used on both sides at different sizes for a unified effect. Design by labfra via 99designs by Vista.
This card features a strong abstract logo that branches into a larger design. Business card by siliciumstudio via 99designs by Vista.
A music studio card that’s impossible to ignore! Design by rikirah via 99designs by Vista.
A fully illustrated side with contact info on the reverse by Moxie Mason via 99designs by Vista.
If you already have a stunning logo design, you have the foundation for a fantastic business card. But how to integrate that illustrative element with text? If your illustration is large enough, use the whole side of the card, saving the other side for the contact info. If it’s not large enough you can also tile it into a pattern. With professional printing options so readily available, die-cutting is now an option for any entrepreneur or small business owner. The music studio card designed by rikiraH is unconventional but is sure to be a conversation starter!
However it’s arranged, make sure the text and illustration feel cohesive.
Why a great card matters
While many are forced to carry boring corporate branded business cards, entrepreneurs and small business owners have a unique opportunity to create a card that truly captures the personality and spirit of the companies they lead. Whether you’re looking to rebrand an existing business or launch an entirely new company, make sure your business card looks its best. Careful font choices and thoughtful branding will help ensure you and your business put your best foot forward into the marketplace.
Author: Meg Reid