How to create a retail marketing strategy and budget
Developing a retail marketing strategy early in your small business journey can help you effectively reach new customers and get […]
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How to start a retail business that gets noticed
Figuring out how to start a retail business is a big undertaking, but it can be incredibly rewarding to see […]
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How to prepare for a small business event that shines
Preparing for a small business event is incredibly exciting. Beyond sales, connecting with your community and seeing how people react […]
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5 curb appeal ideas to make your storefront shine
Like it or not, potential customers do sometimes judge a book by its cover. From your small business signage and […]
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Building a brand identity for your small business
When you’re building a brand for your small business, you’re bound to face your fair share of challenges. And one […]
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Print or digital signage for small businesses — why not both?
Your signage lets the world know that you’re in business — and with custom branded signs, you can show off […]
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How to market your small business as a new entrepreneur
Marketing materials are often one of the first things small business owners think about when starting their company. Do you […]
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Rooted in community: How Kelly Polanco stands out at local events
Rooted in community: How Kelly Polanco stands out at local events Estimated reading time: 4 minutes One of the best […]
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How to reach your target audience with a mix of marketing efforts
You just got your new business up and running — and it’s an incredibly exciting time for you. At the […]
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Why you still need business cards in a digital world
In today’s tech-charged world, where people carry so much information in their pockets, it’s reasonable to question the value of […]
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Creating the best business cards for your small business
Asking a piece of paper — one often no bigger than several square inches — to represent all that you […]
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5 tips for building trust & credibility as a small business owner
You pour your heart and soul into your business, but can others tell you’re the real deal? In a highly […]
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5 steps to starting a business with confidence
Getting the ball rolling on your new small business idea is an exciting time. Ideas are flowing, tasks are lining […]
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What we learned: The importance of heritage & a strong brand story
Family businesses are a key part of the small business community. We constantly see small businesses open their doors because […]
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What we learned: Hiring employees & growing a staff
Hiring an employee is a major step for a small business owner. When you decided to start your business, you […]
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How to launch & market your summer side hustles
Whether you’re a small business owner looking to branch out or just want to earn a bit of extra cash […]
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Appointment cards: An easy way to make your business card work harder Small business owners spend a lot of time […]
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Adding social media icons on business cards (and why social media is important)
How to add social media icons on business cards How social media can help your business It can make you […]
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Design inspiration: Stylish business card examples
Creating a business card design that won’t get lost in the shuffle, and that will generate interest in your brand, […]
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How to get online reviews for your business
When it comes to your business, don’t underestimate the power of online reviews. Picture this scenario: You’re craving a burger, […]
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Everything you need to know about TikTok for small business
Social media is one of the best places to market your small business and connect with your customers while driving […]
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What Squid Game says about business cards & what it means for your business
*Disclaimer: If you haven’t had a chance to binge-watch South Korean Netflix series Squid Game, beware: Spoilers ahead!* Squid Game […]
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How to choose & design a label
Personalized labels are an affordable way to add professionalism and personality to your products, packaging and more. But with so […]
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How to respond to negative reviews as a small business owner
The internet is one of the first places people turn to when they’re searching for a new provider or service. […]
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4 key considerations before you attend a farmers’ market or craft fair
Attending a farmers’ market or craft fair is a great way for a growing business to drive sales and create […]
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The unboxing experience: How to own your packaging
You already know that first impressions count…and you only get one chance to make a good one. Your packaging is […]
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How to Impress First-Time Customers
Approach There’s a reason why people say first impressions are important; it’s the first time you interact with someone, and […]
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The three you need: Shape up your outdoor classes
Shape up your outdoor classes Estimated reading time: 3 minutes Warmer weather is here…and with it is the perfect opportunity […]
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Selling on Etsy: Tips for small business owners
The business world has been shifting to e-commerce for years. But that shift has definitely accelerated over the past 12 […]
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22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
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How to get a QR code for your business & where to use it
At the peak of the COVID-19 pandemic, quick response (or QR) codes made something of a comeback. And be honest…did […]
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Why your business needs QR codes
Now more than ever, small businesses need creative ways to connect with their customers. Gone are the days of leisurely […]
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How to write a press release
There are many ways you can tell the world about exciting updates from your company. If you’re looking to create […]
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5 ways to use touch-free and remote payments
In a world of social distancing and mask-wearing, touch-free transactions are quickly becoming the norm. We’ve seen many small businesses […]
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How to come up with a business name
Passion. Energy. Courage. That’s what it takes to start a new business. You have a great idea for a business, […]
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Small business spotlight: Saffron & Rose Ice Cream
When Ali Kashani-Rafye took his family and their small ice cream business all the way from Iran to Los Angeles […]
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Passion. Perseverance. Possibilities: Evan Georgopoulos from The Barber’s Den
Passion. Perseverance. Possibilities. is a series from VistaPrint following the pursuits of ambitious small business owners. In this episode, Evan […]
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Passion. Perseverance. Possibilities: Elizabeth Jean Younce of Mustard Beetle
Passion. Perseverance. Possibilities. is a new series from Vistaprint following the pursuits of ambitious small business owners. “Being a small […]
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Stop being busy. Start feeling productive.
As a small business owner, you’ve got a lot on your plate. Every day is filled with to-dos that keep […]
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How to increase retail sales at your small business
We chatted with Kate Nightingale, a consumer psychologist, to learn more about the subtle cues shoppers take that lead to […]
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An Introduction to Business Financing
Finding the money to start and grow a business is a dilemma almost all small business owners face at one […]
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Business card etiquette – 6 practical tips
Did you know it only takes around seven seconds to judge someone when you first meet? That’s right. You’ve got […]
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