Font trends 2024

7 alluring font trends for 2024

Estimated reading time: 8 minutes

It’s a unique, transitional moment in the digital art world. And the 2024 font design trends reflect this. With so much change, between machine learning and generative AI, many font creators are finding renewed comfort in the hand-crafted techniques of the past. At the same time, a new generation of designers are pushing fonts to creative extremes through letters that move, take up space and drift into the realm of abstraction.

No matter the approach, these seven font design trends for 2024 spring from the imagination of typographers living in an unprecedented digital age. Whether you’re reimagining retro or crafting bold experiments, these fonts speak to readers far beyond their words and add a new frontier for businesses looking to express their brand and perspective on this new world.

7 alluring font trends for 2024

  1. Ultra gothic
  2. Shapeshifting lettering
  3. Delicate sans serif
  4. Letterform abstraction
  5. Vintage curved baselines
  6. 3D abstract alignment
  7. Graphic graffiti fonts

Take a look at last year’s font trends for 2023 here.

Or view our collection of trends predictions over the years, picked by the global community of creatives that work with small businesses every year through VistaPrint’s design services.

1. Ultra gothic

As the name implies, gothic fonts are veritable classics. Developed in the Middle Ages for manuscript scribing, the traditional gothic font features heavy black letters and calligraphic techniques like hairline flourishes and angular strokes. But these fonts, reminiscent of the pointed arches of medieval abbeys, have earned an enduring popularity. Just last year, goth went to the mall, but today, goth is growing up.

Ultra gothic font design for a calligraphy project

Source: by Andreas Stoffels via andreasstoffels.com

Ultra gothic font design for a magazine project

Source: by Silver Stag via Behance

2024’s Ultra gothic trend uses digital tools to achieve effects that the practical business of scribing could not accommodate. These exaggerated strokes are decorative enough to rival medieval architecture, with intricate flourishes that border on illegibility. Gothic fonts are an eternally appealing style for how they combine stable forms with unexpected freehand, granting a personal touch to digital fonts. And while they do carry old-world connotations, the adventurous ornamentation of the ultra gothic fits right at home in magazine typography and logo design lettering.

Ultra gothic font design for a tattoo project

Source: by Frantic Disorder via 99designs by Vista

Ultra gothic font design for a concert nightlife brand

Source: by sebuahruang via 99designs by Vista

“The Neo Gothic style is already an obscure trend in architecture and literature and is gaining a spotlight in contemporary design with the use of ornaments, blackletter, and calligraphy to create beautiful visuals. It can be used to create high-end luxury brands visuals or even a fresh urban style, mixed with graffiti and street art elements.”

Glerm Rubini, Designer at 99designs by Vista
Ultra gothic font design for a fragrance brand logo

Source: by ​​Terry Bogard via 99designs by Vista

Ultra gothic font design for a logo and branding project

Source: by Sani Peneva via Behance

2. Shapeshifting lettering

If there’s one thing we can learn from the endless ways font designers reimagine the same basic alphabet, it’s that letters are full of shapeshifting magic. And in 2024, we’ll witness fonts that shapeshift right before our very eyes.

Shapeshifting lettering font design for a typography project

Source: by graphic behance via Behance

Shapeshifting lettering font design for a typography project

Source: by Ronny Studio via Dribbble

The shapeshifting lettering trend takes its inspiration from retro sources like rubber-hose fonts and 70s bubble letters. In this way, it evokes nostalgic joy while bringing the past to life through fluid movement. At the same time, the melting shape of these wobbly letters hints that something is not quite right here—it’s escapism but gently warped.

There’s an inherent tension in escapism because even while it transports the viewer to their happy place, the very need for an escape implies that there’s something to escape from. These fonts play on that tension with a comically corrupted cartoon style, making this trend popular for edgier contexts like music venue posters, streetwear and protest art.

Shapeshifting lettering font design for a street apparel brand

Source: by yogisnanda via 99designs by Vista

Source: by DR3 via Dribbble

“I love this style! Brings it to life. It combines cartoon style design with contemporary typography.”

yogisnanda, Designer at 99designs by Vista
Shapeshifting lettering font design for an illustration project

Source: by aleT via 99designs by Vista

Shapeshifting lettering font design for a typography project

Source: by Fonts/Typography via Dribbble

3. Delicate sans serif

When we think of delicate fonts, scripts tend to come to mind—the soft, looping cursive that frequently finds its way onto wedding invitations. Sans serif fonts, by contrast, are straightforward and functional, pure letterforms without decoration. But in 2024, sans serifs are showing their delicate side through narrow strokes and wide kerning.

Delicate sans serif font design for a monogram logo

Source: by Sepehr™ via 99designs by Vista

Delicate sans serif font design for a coffee brand]

Source: by smashingbug via 99designs by Vista

Fitting in with recent minimalist trends, Delicate sans serifs offer versatile fonts whose unassuming forms couldn’t clutter a composition even if they tried. Because they exude confidence through their subtlety, these fonts achieve a classy and refined look. They’re especially popular with wellness packaging and monogram logos, projects that want to create a relaxing atmosphere that feels professional and sleek.

Delicate sans serif font design for a monogram logo

Source: by _soulfuldesigns via 99designs by Vista

Delicate sans serif font design for a coffee brand

Source: by goopanic via 99designs by Vista

“Minimalist fonts are clean and uncluttered, which helps to focus attention on the message. They also work well with minimalist designs, creating a cohesive and visually appealing overall look.”

Angkasa.Putra, Designer at 99designs by Vista
Delicate sans serif font design for wellness packaging

Source: by Sabina-Elisabeth via 99designs by Vista

Delicate sans serif font design for a candle brand

Source: by eolinart via 99designs by Vista

4. Letterform abstraction

Even the most avant garde fonts are traditionally uniform—no matter how experimental the style, all letters are rendered in the same style. But for 2024, designers are experimenting with warped standout letters, bringing sudden abstraction to the middle of a word or paragraph.

Letterform abstraction font design for a visual identity project

Source: by Monga Design via Behance

Letterform abstraction font design for a typography logo

Source: by thisisremedy via 99designs by Vista

While you may think letterform abstractions would be unreadable, our minds would fill in the gap even if a letter was completely absent. This trend therefore cultivates artful emphasis that goes beyond a simple boldening of letters. Instead, designers might change the font style, pump up the scale, shift the alignment, or introduce graphic illustrations in the middle of a word.

When abstraction is applied to whole words, typographers are given more creative means of calling out key phrases within text blocks. When the abstraction is subtle, they encourage a double take for fast-scanning readers. Mostly, these abstracted letterforms are visually playful, lending an artsy collage style to projects where creative individuality is paramount.

Letterform abstraction font design for cosmetic packaging

Source: by via Simply Creative

Letterform abstraction font design for a typography logo

Source: by Yevhen Genome via 99designs by Vista

Letterform abstraction font design for a typography logo

Source: by ananana14 via 99designs by Vista

Letterform abstraction font design for a typography logo

Source: by artsigma via 99designs by Vista

5. Vintage curved baselines

Antique lettering has an ornate style we often miss in our age of standardized fonts, so for 2024, designers are embracing subtler techniques by bringing back the curving baselines of vintage hand-lettering. Reminiscent of 19th century medicine bottles and saloon signage, this decorative lettering is displayed along a gentle curve, granting the word the grandeur of a waving banner. This look can be especially effective for branding that evokes a handmade, artisan flair.

Font design with vintage curved baselines for an apparel logo

Source: by plasma via 99designs by Vista

Font design with vintage curved baselines for a barber brand identity

Source: by Skilline via 99designs by Vista

Font design with vintage curved baselines for a musician logo

Source: by Dalibass via 99deisgns by Vista

When using classic serifs, like the thick strokes and ornamental Tuscan style seen in the David Ashley Trent example, an archaic look is inescapable. But more simplified fonts can lend the style a contemporary interpretation, as in the hand-written style of the Tiebreaker example.

This approach typically uses less ornate font styles, ditching filigrees and flourishes for a thin sans serif, and the curved baseline can be almost imperceptible, as in the Tartinade example. Like most vintage approaches, this trend will be useful for brands that want to cultivate a sense of tradition and longevity. But far from being stuck in its ways, the curved baseline trend imbues fonts with dynamism and movement.

Font design with vintage curved baselines for a restaurant logo]

Source: by yulianzone via 99designs by Vista

Font design with vintage curved baselines for a mezcal bottle label

Source: by Junior Gijon via 99designs by Vista

Font design with vintage curved baselines for food packaging

Source: by KJ S via 99designs by Vista

6. 3D abstract alignment

At one time futuristic and hi-tech, 3D lettering is a familiar sight these days. While it still takes a great deal of technical skill to pull off a realistic 3D font, the designers of 2024 know that 3D art must aspire to more than realism. That’s why 3D designers are now blurring the lines between convincing illusions and abstract arrangements.

3D font design with abstract alignments for a creative typography project

Source: by Jaime Gonzalez via Behance

3D font design with abstract alignments for a creative typography project

Source: by Denis Yılmaz via Behance

This style of 3D lettering goes to great lengths to depict new spatial relationships. These 3D words crowd one another, overlap or coalesce into one fluid mass. By using unexpected positioning to play words off of one another, the abstract alignment trend reinforces the illusion of reality, making it clear the lettering exists in a world of weight and balance.

Although largely an experimental style, this trend is useful for that single wow factor, rendering a familiar phrase or a thought-provoking quote in an unforgettable, highly original arrangement.

3D font design with abstract alignments for a creative typography project

Source: by Angelo Knf via Behance

3D font design with abstract alignments for a creative typography project

Source: by CriDascalu via 99designs by Vista

3D font design with abstract alignments for a creative typography project

Source: by Aftri Marriska via 99designs by Vista

3D font design with abstract alignments for a creative typography project

Source: via Twenty75

7. Graphic graffiti fonts

Once an eyesore of urban decay, graffiti has proved a continual source of inspiration for lettering design, and it’s not hard to see why. Graffiti combines anonymity with original expression. It gives abandoned and forgotten spaces a sense of ownership. As graffiti has been mined again and again for creative potential over the years, the font designers of 2024 are experimenting with more Graphic graffiti styles.

Graphic graffiti font design for a creative typography project

Source: by CreativeResource via Dribbble

Graphic graffiti font design for canned drink packaging

Source: by Kirill Richert via Behance

This trend uses graffiti as a jumping off point for colorful interpretations and illustrative techniques. Traditional graffiti is stylistically derived from the need to work quickly, but as a digital trend, graphic graffiti can afford to take its time. It hints at street art through recognizable shapes while imbuing letters with intricate textures, cut-out graphics or illustrative touches.

The trend is useful for creative lettering projects and for brands that fit into the street art scene, like urban apparel, nightlife and pop-up restaurants. In evoking vandalism, these fonts have both a rebellious streak and a human touch, standing in sharp contrast to the conformity of design software and the growing threat of AI automation.

Graphic graffiti font design for an illustration project

Source: by isnan_ageng via Instagram

Graphic graffiti font design for an illustration project

Source: by Surabhi Pitti via 99designs by Vista

“The combination of typography and graffiti is a very strong element, giving a very internal impression of representing someone or something.”

sleepyoner, Designer at 99designs by Vista
Graphic graffiti font design for a party supply brand logo

Source: by azam.r15 via 99designs by Vista

Graphic graffiti font design for a party supply brand logo

Source: by Ibnu Ardi via 99designs by Vista

Ready for the 2024 font design trends?

These seven font design trends for 2024 are an eclectic array of polar opposite approaches. While trends like Letterform abstraction, Shapeshifting lettering and 3D abstract alignment use experimental techniques, other trends like Graphic graffiti, Ultra gothic and Vintage curved baselines seek inspiration in the tried-and-true methods of the past.

Such a broad range signals the sheer diversity of emerging designers. At the same time, it speaks to the fitful and restless age of font design we are entering. No matter the cause, the result is exciting font design trends that will keep us guessing throughout the new year.

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