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Logo Tips

Your logo is the face of your business. So, how can you get the perfect logo for your brand? Here you’ll find logo inspiration, logo design tips and everything you need to know about designing amazing logos for your business.


Logo color meanings

Logo colors and meanings: Which one is best for your brand?

Choosing the right colors for your logo is a crucial step in the design process. A thoughtful color choice will […]

Woman sitting at a round table drawing on a tablet with a digital pen; colorful sketches and a green couch are visible in the background.

3 steps to the perfect logo design brief

Your logo design brief tells designers what kind of logo to design, with all the necessary details and background information. […]

Logo vs. branding: what’s the difference between a logo and branding?

A lot of people accidentally conflate logos and branding, but it’s an honest mistake. After all, logos are the cornerstone […]

animated logos

28 animated logos that will inspire your brand to get moving

Logos are supposed to be fun, eye-catching and memorable. So, naturally, animated logos are a perfect fit!  With the rise […]

Our top tips for creating a memorable logo

Because a logo represents your brand, it stands to reason that it should stick in your customer’s heads. But creating […]

person sitting at a desk with four logo variations

Four logo variations that every brand needs to know

While a logo is a singular visual expression of your brand, it can—and should—take on many forms. That’s where logo […]

The psychology of logo design: how basic design principles can help your brand

A logo is more than a pretty picture: it is a symbol that conveys traits about a business through visual […]

How to design a logo

How to design a logo: the ultimate guide

Your logo is one of the most important parts of your branding, as it has a major impact on how […]

How to choose a logo font

The 60 best logo fonts and how to pick the right one

Logo fonts can make or break your logo design. Choosing the right typography can help tell your brand story and […]

The anatomy of a logo: how the parts of a logo fit together

What is a logo, exactly? Essentially, it’s the face of a company, a graphical representation that provides essential information about […]

When to use photoshop

Why you shouldn’t make a logo in Photoshop

Adobe Photoshop can seem capable of anything. It is known for photo touch-ups, but it is so powerful that it […]

woman shocked at lit up logo reveal

39 stunning logo reveals that put on a show

Call them logo reveals, logo animations, animated logo designs or logo stingers—they all offer theatrics in unveiling your logo. Remember […]

Four hands holding up logo designs

Make your logo mockups look their best with these templates

Logo mockups give you a preview of what your finished product will look like. They’re a critical part of designing […]

Refresh- Trademarking a logo

Everything you need to know about trademarking a logo

You know those little superscript symbols next to brand names and logos—™ and ®? They’re the trademark and registered trademark […]

Image of notebook filled with sketches for logo design ideas

How to sketch a logo: a professional’s guide to logo sketching

There’s just something so intriguing about logos: What is a logo? How does a simple combination of letters and icons […]

How to animate a logo in 7 steps and the easiest ways to get it done

Static logos are everywhere. You see them on business cards, storefronts and flyers. But in digital spaces, like Instagram feeds […]

Branded merchandise on a white desk including a mug, USB stick, pen, and mousepad printed with a colorful logo

The ultimate guide to logo printing: How to print your logo on anything

Logo printing can feel overwhelming if you’ve never done it before, especially when you’re trying to figure out how to […]

Nonprofit, NGO and charity logos

30 NGO & charity logos that put the fun back in fundraiser

The world is always in need of a helping hand and many NGOs are doing important work for the betterment […]

Electrician logos

51 electrician logos that’ll give you a jolt

It’s tough to imagine what life would be like without electricians. They power our homes, businesses, and communities—bringing energy to […]

What makes a quality logo

How to evaluate logo quality

As the first and most important statement your brand will make, a quality of a custom logo is one of […]

The best logo animation software for every skill level

Logo animation software is rapidly becoming a staple in entrepreneurs, small business owners and designers’ toolboxes everywhere. Each year, logo […]

current pepsi logo on an infographic of historical versions

The history of the Pepsi logo

Many timeless brands are timeless because they keep the logos that people know and trust. Pepsi is a brilliant exception. […]

What is logo recognition? And the 5 best logo recognition tools

Artificial Intelligence can be a beautiful thing, especially when it comes to your logo. Just like the development of AI […]

The 7 logo characteristics that make a logo great

If you had a thousand words to explain how great your company is, what would you say? Luckily, that’s exactly […]

Person applying branded stamp to takeaway bag and salad bowl, ensuring logo consistency across packaging

Logo usage guidelines: What they are and how to set them

Often, your logo serves as an example for the tone, aesthetic and values of the entire brand. Logo usage guidelines […]

How to choose a logo font

How to choose a font for your logo

When we think about logos our minds often go to the graphic or pictorial elements. And why not? Distilling a […]

What makes a good logo?

What makes a good logo: Characteristics, examples, evaluation

What makes a good logo today goes far beyond clean lines and clever shapes. A great logo has to communicate […]

23 black and white logos that are anything but boring

Whether you’re creating a new brand or looking to reinvigorate what you already have, finding the right logo is essential. […]

illustration of a person designing their business logo and slogan

How to design a logo with a tagline or slogan

A tagline is all about the feels. They don’t describe your brand in black and white, but they do evoke […]

Logo sizes and dimensions for social media, websites and print

Logos these days have to exist in more spaces than ever before. You might need to blow your logo up […]

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