Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to make a custom stamp for business branding and promotion
The custom stamp is the single most cost-effective tool for physical branding – from packaging and labels to loyalty cards […]
The Brand Identity Prism: What it is and how to use it
The Brand Identity Prism, also referred to as Kapferer’s Brand Identity Prism, is a well-known marketing model that visualizes the […]
What is brand equity and why it’s important for your business
Branding may feel complicated, but the big idea is simple. Brand equity is the reputation-powered value that adds to what […]
How to develop a branding strategy for your business
Creating a strong branding strategy is one of the most important steps you can take to grow your business. An […]
Learn the power of niche marketing: Loyalty, trust and visibility
Trying to appeal to everyone often ends up pleasing no one. Many small businesses lean on broad branding, hoping that […]
The psychology of colors in business: 11 colors and what they mean for your brand
The colors you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
The best employee appreciation gift ideas for 2025: 9 trends using employee survey data
With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]
What is a brand promise? Examples and benefits for your business
When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]
Brand positioning: How to write a brand positioning statement
In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Store branding ideas: storefront and in-store
In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that […]