Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Beautiful brand identity examples to inspire you
Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
3 brands inspired by kids: see how design can help turn every idea into reality
Right alongside the rush of excitement that comes with starting a business can often be a little fear of the […]
Alliteration in brand names: An article all about alliteration
Coca-Cola, PayPal and TikTok—these names are catchy, repetitive and account for some of the best-known brands out there. Have you […]
The ultimate guide to brand pillars
There are many steps that go into creating a cohesive brand strategy, but one of the most important is your […]
Most recognizable logos quiz results
A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]
Instagram branding: 11 advanced tips to build your IG brand
In many ways, Instagram is built for branding. It rewards stylistic visuals, encourages interaction and suits a variety of niches, […]
Defining a challenger brand: how to succeed as the market’s underdog
Who doesn’t love an underdog! Challenger brands, by definition, start at a disadvantage compared to bigger brands in their market—but […]
How to rebrand successfully: a strategic and tactical guide
We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]
Big-name branding fails, and what you can learn from them
There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding […]
How to do brand research: analyze your brand and discover why it matters
Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]
What a brand persona is and how to create one for your business
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]