Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Alliteration in brand names: An article all about alliteration
Coca-Cola, PayPal and TikTok—these names are catchy, repetitive and account for some of the best-known brands out there. Have you […]
The ultimate guide to brand pillars
There are many steps that go into creating a cohesive brand strategy, but one of the most important is your […]
Most recognizable logos quiz results
A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]
How to build a brand on Instagram: 9 tried-and-tested Instagram branding tips
Instagram is no longer just where people scroll – it’s where they shop, connect and decide which brands to trust. […]
How to rebrand successfully: a strategic and tactical guide
We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]
Big-name branding fails, and what you can learn from them
There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding […]
How to do brand research: analyze your brand and discover why it matters
Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]
What a brand persona is and how to create one for your business
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]
The best fonts for business cards: Business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]
10 brand elements and how to make them work for your business
A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]
How to create a brand style guide
As your small business grows bigger, so do the opportunities for people to discover you for the first time
How to choose brand colors using color theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]