Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Coffee branding basics: how to create a brand for your brew
Coffee branding is everywhere. If you ask any functioning adult how they start their morning, chances are they’ll say with […]
What is brand marketing? And how to create a brand marketing strategy
Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]
Personal branding secrets: 7 steps to building an outstanding personal brand
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]
The ultimate guide to supplement and vitamin branding
The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]
How to set up a branded online store using Facebook Shops
There’s a new sales channel in town. Facebook (or Meta) have announced their new Shops feature where business owners can […]
Merchandise branding: how to create great merch for your brand
It’s simple, but it’s true. People love stuff. But people don’t just love stuff for stuff’s sake—they love things they […]
Ecommerce branding: the complete guide to branding your online shop
Ecommerce is a fiercely competitive space. In 2018, ecommerce sales grew by an impressive 23.3 percent year over year, and […]
Vegan branding: the complete guide to creating a thriving vegan brand
If you want to build a thriving vegan business you’re going to need a great vegan branding strategy. There are […]
The process of branding
How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]
The complete guide to food branding
No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]
The complete guide to architect branding
Branding is necessary no matter what industry you’re in. In fact, it’s more important than ever today because we’re living […]