Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
The complete guide to architect branding
Branding is necessary no matter what industry you’re in. In fact, it’s more important than ever today because we’re living […]
Cosmetics branding: how to build a brand in the beauty industry
Competition in the beauty industry is fierce. Cosmetics branding is the key to helping you make your beauty brand stand […]
The history of branding (and what it can teach us)
We’re living in the Golden Age of Branding. There are more ways than ever for businesses to carve out their […]
How to build a brilliant brand concept
A good brand concept is the most important starting point for any brand. What is the first thing that comes […]
The 22 best branding quotes to inspire you
Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]
What is brand voice and how do you establish a successful one?
Let’s be honest, even the best business idea won’t go far if people don’t recognize your voice. Your brand voice […]
The 9 essential components of brand messaging
Believe it or not, brands can get stage fright, too. Sometimes they know what they want to say, but when […]
What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
How co-branding works: 7 great examples
Mashed potatoes and gravy, peanut butter and jelly, Batman and Robin: Some things just go well together. The same applies […]
How to select the perfect brand imagery for your business
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in […]
Branding tips for entrepreneurs: the ultimate guide to branding
The first step to becoming a successful entrepreneur is coming up with a business idea. But once you’ve got the […]
18 entrepreneurs who built a brand on Youtube (and what you can learn from them)
These days it seems like everyone has a Youtube channel. Spend five minutes poking around and you’ll find content from […]