Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
YouTube branding: how to brand your YouTube channel like a pro
Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? YouTube branding is […]
Snack branding: the ultimate guide to munch on
As a self-proclaimed snack expert (or snackspert for short) I was delighted to cover the juicy details of snack branding. […]
The 10 types of branding (and how to use them)
Branding shapes how people see your business. It’s the way your brand talks, looks and makes customers feel across every […]
Wine branding: the ultimate guide
If you’ve ever walked the aisles of a liquor store, you know wine isn’t just wine. There’s all the varietals, […]
Coffee branding basics: how to create a brand for your brew
Coffee branding is everywhere. If you ask any functioning adult how they start their morning, chances are they’ll say with […]
What is brand marketing? And how to create a brand marketing strategy
Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]
Personal branding secrets: 7 steps to building an outstanding personal brand
Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]
How to create a strong brand personality (and why it’s important)
How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]
The ultimate guide to supplement and vitamin branding
The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]
Ecommerce branding: the complete guide to branding your online shop
Ecommerce is a fiercely competitive space. In 2018, ecommerce sales grew by an impressive 23.3 percent year over year, and […]
The process of branding
How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]
The complete guide to food branding
No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]