Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What a brand persona is and how to create one for your business
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]
How to name your brand: top business naming tips and exercises
When you’re building a business, there are a lot of decisions to make. Business naming is probably one of the […]
The best fonts for business cards: Business card font size explained
In this guide, we’ll dive into why typography makes or breaks a business card, and we’ll discuss the most reliable, […]
10 brand elements and how to make them work for your business
A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]
How to create a brand style guide
As your small business grows bigger, so do the opportunities for people to discover you for the first time
How to choose brand colors using color theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]
Show it and say it: how brand copy and design work together
How do your favorite brands communicate with you? What do they sound like? It’s kind of a weird question, but […]
YouTube branding: how to brand your YouTube channel like a pro
Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? YouTube branding is […]
Snack branding: the ultimate guide to munch on
As a self-proclaimed snack expert (or snackspert for short) I was delighted to cover the juicy details of snack branding. […]
The 10 types of branding (and how to use them)
Branding shapes how people see your business. It’s the way your brand talks, looks and makes customers feel across every […]
Wine branding: the ultimate guide
If you’ve ever walked the aisles of a liquor store, you know wine isn’t just wine. There’s all the varietals, […]
11 famous brand logo evolutions: Lessons for redesigning your logo
Brands need to evolve to stay relevant—and so do their logos. What worked decades ago might now look dated or […]