Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to do brand research: analyze your brand and discover why it matters
Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]
What a brand persona is and how to create one for your business
For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]
How to name your brand: top business naming tips and exercises
When you’re building a business, there are a lot of decisions to make. Business naming is probably one of the […]
ASKED & ANSWERED: Telling your story
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
The best fonts for business cards: Business card font size explained
In this article, we’ll dive into the importance of typography in business card design, as we uncover the best fonts […]
ASKED & ANSWERED: Navigating feedback
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
ASKED & ANSWERED: Telling your story
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
10 brand elements and how to make them work for your business
A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]
How to create a brand style guide
As your small business grows bigger, so do the opportunities for people to discover you for the first time
How to choose a logo for your business
Plus, expert logo design tips from one of Vista’s Creative Directors.
How to choose brand colors using color theory
Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]
Show it and say it: how brand copy and design work together
How do your favorite brands communicate with you? What do they sound like? It’s kind of a weird question, but […]