Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Perfume branding: the ultimate guide
Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]
How to create a brand style guide
A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to build your brand
We live in a world populated by elite brands. Brands like Nike, Apple and Nintendo define and shape their industries—all […]
What is brand identity? And how to develop a great one.
Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that […]
Visual identity: everything you need to know about this essential aspect of branding
When it comes to branding, what you see is what you get. At least, that’s how potential customers will feel. […]
7 inexpensive small business brand strategies
No matter the size of your business, a strong brand helps attract customers, build trust and drive revenue. But you […]
5 rebranding tips from a successful small business
When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand […]
How to build an unforgettable ecommerce brand
Whether it’s groceries, clothing, or electronics, customers buy increasingly from ecommerce stores, which presents a huge opportunity for savvy ecommerce […]
Design for good: why great visual branding for nonprofits pays off
The stronger a nonprofit’s visual brand, the more likely they are to get donations, meet goals and make an impact. […]
How to Pick the Right Stamp for Your Logo
Putting your logo front and center with professional branding can set your business apart from competitors and leave a lasting […]
How to Use Stamps for Branding and Promotion
Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]