Branding

A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]

Instagram is no longer just where people scroll – it’s where they shop, connect and decide which brands to trust. […]

We all grow and change over time… so why not brands? Whether selling new products or just simply updating a […]

There have always been branding fails, but in the digital age, public disapproval can brew faster than ever. Some branding […]

Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]

For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]

A good business name should embody your brand. It should be memorable. And it should remind your customers and employees […]

A brand is built using key brand elements that work together like a system: business name, logo, color palette, shape, […]

As your small business grows bigger, so do the opportunities for people to discover you for the first time

Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]

Among billions of YouTube videos and channels, how does a brand stand out on the buzzing platform? YouTube branding is […]

As a self-proclaimed snack expert (or snackspert for short) I was delighted to cover the juicy details of snack branding. […]

Branding shapes how people see your business. It’s the way your brand talks, looks and makes customers feel across every […]

If you’ve ever walked the aisles of a liquor store, you know wine isn’t just wine. There’s all the varietals, […]

Coffee branding is everywhere. If you ask any functioning adult how they start their morning, chances are they’ll say with […]

Brand marketing. You’ve probably heard the term thrown around by entrepreneurs and marketers alike. But what is brand marketing, really? […]

Everyone knows the importance of good branding when it comes to your business—but what about building a personal brand that’s […]

How people perceive your brand personality is subjective – but extremely important. According to Harvard Business School, 95% of purchasing […]

The health and wellness industry is booming, and vitamin and supplement branding have never been more crucial for success. Global […]

Ecommerce is a fiercely competitive space. In 2018, ecommerce sales grew by an impressive 23.3 percent year over year, and […]

How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]

No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]

Branding is necessary no matter what industry you’re in. In fact, it’s more important than ever today because we’re living […]

Competition in the beauty industry is fierce. Cosmetics branding is the key to helping you make your beauty brand stand […]

We’re living in the Golden Age of Branding. There are more ways than ever for businesses to carve out their […]

A good brand concept is the most important starting point for any brand. What is the first thing that comes […]

Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]

Let’s be honest, even the best business idea won’t go far if people don’t recognize your voice. Your brand voice […]

Believe it or not, brands can get stage fright, too. Sometimes they know what they want to say, but when […]

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]