Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is branding and how to harness the power of it
While branding is a broad concept and it may seem daunting, understanding it is key to a successful business—especially for […]
Restaurant branding: the complete guide
Restaurants are all about the experience. From your marketing to your menu to your main courses, your restaurant branding communicates […]
Perfume branding: the ultimate guide
Perfume branding is about more than representing the company behind the fragrance—it’s about creating a personal connection with the consumer. […]
Barbiecore branding and the rise of hot pink
What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]
How to build your brand
We live in a world populated by elite brands. Brands like Nike, Apple and Nintendo define and shape their industries—all […]
Visual identity: everything you need to know about this essential aspect of branding
Wondering what visual identity is and why it matters? The core elements of visual identity—from your logo and imagery to […]
7 inexpensive small business brand strategies
No matter the size of your business, a strong brand helps attract customers, build trust and drive revenue. But you […]
5 rebranding tips from a successful small business
When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand […]
Design for good: why great visual branding for nonprofits pays off
The stronger a nonprofit’s visual brand, the more likely they are to get donations, meet goals and make an impact. […]
How to Pick the Right Stamp for Your Logo
Putting your logo front and center with professional branding can set your business apart from competitors and leave a lasting […]
Behind 15 of food branding’s most iconic mascots
We’re constantly surrounded by advertising, an inescapable whirl of words, colors and images. But it wasn’t always this way. Back […]
3 brands inspired by kids: see how design can help turn every idea into reality
Right alongside the rush of excitement that comes with starting a business can often be a little fear of the […]