Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
The psychology of colors in business: 11 colors and what they mean for your brand
The colors you choose for your brand are a form of communication, influencing customer attention, emotion and trust. This guide […]
The best employee appreciation gift ideas for 2025: 9 trends using employee survey data
With Employee Appreciation Day approaching, businesses are asking themselves how they can make their employees feel genuinely valued. Though this […]
What is a brand promise? Examples and benefits for your business
When most people think of branding essentials what comes to mind are logos, taglines and packaging. But what about your […]
Brand positioning: How to write a brand positioning statement
In a crowded market, a strong brand positioning strategy is what makes your brand unforgettable — it’s the reason customers […]
Understanding the psychology of branding: How to connect with customers
Everything in our environment was designed with psychology in mind. You may not realize it, but even the cool-toned lights […]
What is brand equity and should your business care?
Branding is a complex process with many terms to describe the strategies and results. For example, you might be wondering, […]
11 eco-friendly brands that put the planet first
As we — as individuals, corporations and businesses — become more aware of how we are affecting the planet, eco-friendliness […]
Store branding ideas: storefront and in-store
In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that […]
What is a brand typeface? Understanding typography in search of a unique brand font
A brand typeface is a font that represents your business. But out of the thousands available online, how does one […]
The Brand Identity Prism: what it is and how to use it
The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]
Social media style guide: what it is and how to get started
Your brand is more than just how it looks and its content, it’s also about tone of voice and consistency. […]
What is branding and how to harness the power of it
Branding is key to a successful product. It can sound vague and fairly daunting, but it’s one of those marketing […]