Branding

Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.


branded storefront

Store branding ideas: storefront and in-store

In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that […]

What is a brand typeface? Understanding typography in search of a unique brand font

A brand typeface is a font that represents your business. But out of the thousands available online, how does one […]

The brand prism and how to use it

The Brand Identity Prism: what it is and how to use it

The Brand Identity Prism is a well-known marketing model, also referred to as Kapferer’s Brand Identity Prism. It is a […]

Social media style guide: what it is and how to get started

Social media style guide: what it is and how to get started

Your brand is more than just how it looks and its content, it’s also about tone of voice and consistency. […]

What is branding and how to harness the power of it

Branding is key to a successful product. It can sound vague and fairly daunting, but it’s one of those marketing […]

Restaurant branding: the complete guide

Restaurants are all about the experience. From your marketing to your menu to your main courses, your restaurant branding communicates […]

Perfume branding

Perfume branding: the ultimate guide

Perfume and branding go hand-in-hand, whether you actively shape that brand or not. Scent, after all, is personal, so much […]

How to create a brand style guide

A brand style guide takes the heart and soul of your brand—your mission, vision and values—and translates it into design. […]

The 50 best promotional products and trends to create brand loyalty in 2024

Best 50 promotional products and trends to create brand loyalty in 2024

Who doesn’t love free promotional products? There’s something undeniably fun about receiving an impromptu gift, whether it’s as simple as […]

Barbiecore trend: a woman wearing a hot pink hoodie

Barbiecore branding and the rise of hot pink

What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]

How to build your brand

We live in a world populated by elite brands. Brands like Nike, Apple and Nintendo define and shape their industries—all […]

Brand identity design

What is brand identity? And how to develop a great one.

Just like your personal identity makes you uniquely you, your brand identity is the special sauce for your business that […]

Visual Identity

Visual identity: everything you need to know about this essential aspect of branding

When it comes to branding, what you see is what you get. At least, that’s how potential customers will feel. […]

Branding Guide

5 inexpensive branding strategies for small businesses

As a small business owner, you might think branding is something that’s best left to the Apples, the Googles and […]

How to build brand awareness

How to build brand awareness

Brand awareness can seem like an abstract concept. How do you make people aware of your brand? What makes a […]

5 rebranding tips from a successful small business

When your business grows and changes, your brand should evolve with it. But figuring out when or what to rebrand […]

How to build an unforgettable ecommerce brand

Whether it’s groceries, clothing, or electronics, customers buy increasingly from ecommerce stores, which presents a huge opportunity for savvy ecommerce […]

three people standing with boxes filled with good things

Design for good: why great visual branding for nonprofits pays off

The stronger a nonprofit’s visual brand, the more likely they are to get donations, meet goals and make an impact. […]

How to Pick the Right Stamp for Your Logo

Putting your logo front and center with professional branding can set your business apart from competitors and leave a lasting […]

Turning a vision into a brand: How Jody Merrill built btone FITNESS

One of the most important parts of starting a business is establishing a brand identity – it helps you build […]

How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

Products to Elevate Your Restaurant Brand in 2023

Creating a memorable and authentic brand for your restaurant is one of the key ways to build loyalty among customers. […]

Beautiful brand identity examples to inspire you

Crafting your brand identity takes time and thoughtful consideration of who you are and what you aim to share with […]

Behind 15 of food branding’s most iconic mascots

We’re constantly surrounded by advertising, in an inescapable whirl of words and colors and images. But it wasn’t always this […]