Branding

Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.


Barbiecore trend: a woman wearing a hot pink hoodie

Barbiecore branding and the rise of hot pink

What comes to mind when you think of pink? Is it the color of frilly dresses, fun cocktails and Valentine’s […]

How to Pick the Right Stamp for Your Logo

Putting your logo front and center with professional branding can set your business apart from competitors and leave a lasting […]

Turning a vision into a brand: How Jody Merrill built btone FITNESS

One of the most important parts of starting a business is establishing a brand identity – it helps you build […]

How to Use Stamps for Branding and Promotion

Your business has endless repetitive tasks and processes, whether you’re filing another document or sending another piece of mail. Business […]

Products to Elevate Your Restaurant Brand in 2023

Creating a memorable and authentic brand for your restaurant is one of the key ways to build loyalty among customers. […]

A collage shows a variety of branded promotional products for small businesses.

Top 50 promotional products and trends to create brand loyalty in 2022

Promotional products have long been considered an effective marketing strategy for businesses looking to improve their brand recognition and drive […]

Most recognizable logos quiz results

A logo is designed to be instantly recognizable and make a lasting impression on those who see it. But which […]

ASKED & ANSWERED: Telling your story

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

The best fonts for business cards

Picture this: You open a business card template and type your small business name. It looks tiny against the white […]

ASKED & ANSWERED: Navigating feedback

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

ASKED & ANSWERED: Telling your story

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

ASKED & ANSWERED: Remembering your ‘why’

ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]

Authentic communication & branding with Olivia Christian

In the past few months, we’ve seen small business owners change the way they operate – whether a restaurant pivoting […]

Photo of cupcake and product box with custom printed sticker

Our customers share tips on how to get the most from stickers and labels

Whether you promote in shops, at fairs or online, the presentation of your products speaks volumes about your business. And […]

Color psychology for business branding: How to choose the right colors

We chatted with Dr. Sally Augustin, Ph.D, an environmental and design psychologist, to learn more about the psychology of color. […]

How to create a brand style guide

As your small business grows bigger, so do the opportunities for people to discover you for the first time

How to choose a logo for your business

Plus, expert logo design tips from one of Vista's Creative Directors.

5 point-of-sale marketing tactics

Whether you run a retail store or a quick-service restaurant, the checkout experience plays an incredibly important role in the […]

Brand Style Guide: Matching Your Print and Digital Marketing Assets

As your small business evolves, so does your myriad of marketing materials. From business cards to websites and everything in […]

How to choose brand colors using color theory

Color theory can play an important role in your small business branding. Colors carry meaning, and the colors you choose […]

5 Ways to Make the Most of Your Online Storefront

The real estate your business owns online is just as important as a brick-and-mortar space – even more so if […]

Branding glossary: Key terms every business owner should know

You’ve probably heard the word “branding” thrown around – especially since starting your small business. And though you might have […]

Why you should wear your own branded clothing

When it comes to conveying a credible image, it goes without saying that you want to look presentable and professional. […]