branded storefront

Store branding ideas: storefront and in-store

Reading time: 11 minutes

In the fiercely competitive retail landscape, store branding isn’t just about aesthetics—it’s a strategic imperative. It’s the secret sauce that elevates your store from a mere physical space to a compelling brand experience. 

In this article, we’ll share 20 storefront and in-store branding ideas that will help you create an unforgettable customer journey. Then, we’ll discuss store branding tips that bring your desired results and boost your business. 

10 storefront branding ideas

In the grand theater of retail, your storefront is the marquee, the opening act and the first impression all rolled into one. It’s where potential customers size you up, judge your vibe and decide whether to step inside or saunter on by. That’s why nailing your storefront branding is non-negotiable.

This section will cover the top 10 storefront branding ideas that cater to all tastes, whether you’re a fan of daring, unconventional approaches or prefer to stick to tradition.

Traditional storefront branding ideas 

Before diving into the realm of unconventional storefront branding ideas, it’s essential to master the tried-and-true classics. Remember, sometimes a little goes a long way!

Classic signage

At first glance, investing in classic custom signage might seem about as thrilling as watching paint dry. After all, who doesn’t have signage plastered on their storefront these days? But hold on to your hats because there’s more to this age-old branding tactic than meets the eye.

Sure, signage is ubiquitous, but that’s precisely where its power lies—in its universality and versatility. Think of signage not as a mundane necessity but as a blank canvas begging to be transformed into a masterpiece that embodies your brand’s essence.

outdoor signage for Parlor brand

Source: ONIC via 99designs by Vista

Invest in high-quality signage to prominently display your logo and colors. But remember, no two signs should be the same. Embrace your brand’s uniqueness—whether it’s through elegant typography, playful illustrations or innovative materials. 

For inspiration, check out our collection of outdoor and indoor signage ideas for small businesses. 

Window displays

Whether celebrating the changing seasons, promoting a new product line or simply flexing your creative muscles, window displays offer a prime opportunity to enhance your brand and draw in foot traffic.

store window display

Source: Vista

The best thing? Window displays are as agile as they come. With the right tools—think window decals, removable stickers or interchangeable props—you can quickly switch up your display to keep pace with the ever-changing tides of your business.

Entrance ambiance

Elevate your store’s entrance with thoughtful touches that greet customers like old friends. From branded rugs and mats to lush greenery and signature scents, every detail sets the stage for what lies beyond.


Don’t overlook the power of lighting in your store branding strategy. Lighting isn’t just about visibility—it’s about creating ambiance and drawing attention. By strategically illuminating your signage and window displays, you transform your storefront into a beacon of warmth and welcome, day or night. 

Creative store window display

Storefront branding idea: neon-lit creative store window display; Source: jakegreenhalgh

Here are just a few types of lighting you can use to enhance your store branding:

  • Spotlights: Ideal for highlighting specific features such as signage, window displays or focal points within your store. They provide focused illumination and create a dramatic effect.
  • LED strips: These versatile lights outline architectural features, shelves or product displays. They come in various colors and add a modern, futuristic touch to your storefront.
  • Neon signs: Neon lighting offers a vibrant and eye-catching way to display your brand name or logo. It adds a retro or nostalgic vibe, making it suitable for brands aiming for a playful or vintage aesthetic.
  • Floodlights: These powerful lights wash your storefront in bright, uniform light. They’re great for creating a sense of security and visibility, particularly for outdoor areas.


Branded awnings offer more than just shade—they’re a stylish statement that catches the eye from afar while providing comfort up close. With your logo and colors proudly displayed, they enhance visibility and add a touch of class to your storefront. 

Custom outdoors signage

Creative store awning; Source: Vista

To make your store awning stand out from the crowd and contribute to overall store branding, consider the following:

  • Design with branding in mind. Ensure that your awning design reflects your brand identity by prominently featuring your logo, brand colors and any key messaging or imagery that aligns with your brand’s values and personality.
  • Choose eye-catching colors and materials. Opt for colors and materials that not only complement your brand’s aesthetic but also stand out and grab attention. Consider bold hues or unique textures that make your awning impossible to miss.
  • Incorporate unique shapes or patterns. Differentiate your awning by incorporating unique shapes or patterns that are distinctively yours. Whether it’s a custom canopy shape or an intricate design woven into the fabric, adding a touch of creativity helps your awning become a memorable focal point.

More unconventional storefront branding ideas

After covering all the traditional storefront branding ideas, it’s time to explore some unconventional and unique outdoor store branding concepts.

Interactive windows 

Incorporate digital screens or interactive elements in your window displays that engage passersby with games, information or social media feeds related to your brand.

If you’re a small business operating on a tight budget, there are still plenty of ways to incorporate interactive elements into your storefront without breaking the bank:

  • Invite passersby to solve different puzzles.
  • Get your potential customers to leave a physical note on the wall or window of your store.
  • Use window clings that transform your storefront into a DIY photobooth.
Interactive windows 

Interactive window design; Source: 99designs by Vista x Huckmag

Mural art

Turn your facade into a local landmark—commission a local artist to create a mural on your storefront that reflects your brand’s ethos, products or community ties.

Pop-up experiences

Inject excitement and buzz into your storefront with pop-up experiences right outside your doors. These dynamic events, ranging from product demonstrations to mini-workshops and tastings, offer a tantalizing taste of your brand’s lifestyle.

Storefront pop up

Pop-up experience; Source: Vista

Sidewalk signage

Step up your sidewalk signage game and make a lasting impression with innovative touches that go beyond the ordinary. Instead of settling for a standard sandwich board, infuse your sidewalk signage with interactive elements that engage and delight passersby.

Creative sidewalk signage idea

Interactive sidewalk signage; Source: Vista

For instance, you can…

  • Incorporate QR codes for exclusive deals.
  • Share fun facts about your products.
  • Leave daily messages on a chalkboard sign.
  • Set up mirror signage with playful text doubling as a selfie spot.
Creative sidewalk signage message

Creative sidewalk signage; Source: Vista

Themed facades

Match your storefront’s facade to major product launches, seasonal events or cultural celebrations and create buzz and excitement.

A vibrant small business storefront with curb appeal

Themed facades; Source: Vista

10 in-store branding ideas 

For a robust and unified brand, your store branding must extend beyond the entrance. Align the interior with the exterior to provide visitors with a cohesive brand experience from start to finish.

Explore our curated list of classic and innovative in-store branding ideas designed to enhance the customer journey, spotlight products and solidify your brand identity.

Classic in-store branding ideas

While classic in-store branding may lack the excitement of trendier options, the effectiveness, cost-efficiency and timeless appeal of these methods make them essential for transforming your store interior. 

Point-of-purchase displays

Point-of-purchase (POP) displays are marketing materials or product placements located near a checkout counter or other high-traffic areas within a store. They aim to attract customers’ attention and encourage impulse purchases.

Storefront pop-up

Point-of-purchase display; Source: Vista

To maximize the effectiveness of POP displays, place them throughout the store strategically:

  • Place POP displays near checkout counters to capitalize on customers’ last-minute purchases.
  • Position POP displays in high-traffic aisles to draw attention to new products or special promotions.
  • Utilize end caps to effectively showcase featured products and encourage impulse buys.

To ensure POP displays contribute effectively to store branding, it’s crucial to align them with your brand’s visual identity and message. Incorporate brand colors, logos and imagery into the design of the displays to reinforce brand recognition. Additionally, use language and graphics that resonate with your target audience and reflect your brand’s personality. 

Branded shelving

Ditch the ordinary and upgrade to branded shelving that screams your brand’s identity. With custom colors and logos, these shelves do more than just hold products—they give a distinctive experience to every customer who walks through your doors.

Branded shelving in a store

Store branding with branded shelves; source: Vista]

Informational signage

Don’t let customers wander aimlessly—use informative signs and banners to lead the way, highlight product benefits and weave your brand’s narrative into the shopping experience. 

Every interaction counts, even the silent ones. That’s why it’s crucial to ensure that every piece of communication with your shoppers through signage reflects your brand voice and complements your brand at large. 

Branded informational signage

Informational signage; Source: Vista


Even in the subtlest of movements, your brand’s personality should shine through. Wobblers, with their playful sway and eye-catching designs, offer the perfect opportunity to inject your brand’s essence into every aisle. Whether it’s bold colors, quirky messages or sleek logos, these little bouncers reinforce your brand identity with each swivel. 

Branded shelf wobbler

Shelf wobbler; Source: Vista

Ceiling hangers

Every inch of your store is an opportunity to reinforce your brand, including the often-overlooked ceiling space. Strategically place branded ceiling hangers throughout your store, and you not only guide customers but also infuse your brand’s personality into every surface. 

Branded ceiling hangers for florists

Ceiling hanger; Source: Vista

Creative in-store branding ideas

Now that we’ve covered the basics of in-store branding, let’s think outside the box and explore unconventional elements that set your business apart from competitors and create an unforgettable experience for customers. 

Digital screens

To engage and inform customers, incorporate digital screens with dynamic content such as product information, customer testimonials or social media feeds.

Digital screen used in store

Source: DepositPhotos

Custom packaging station

Create a memorable brand experience and offer a custom packaging station where customers can personalize packaging for gifts.


Inject a dose of fun and festivity into your store with branded balloons during special promotions or events. These colorful accents not only create a welcoming atmosphere but also serve as eye-catching decorations that draw customers’ attention. 

branded balloon decorations

Source: Uniscura via 99designs by Vista

Branded checkout areas

Transform the checkout experience into a branded journey by customizing the area with your brand’s colors, logos and messages. As customers approach the point of purchase, they’re greeted by a cohesive brand identity that reinforces their connection to your products and services.

Rustic branded checkout

Source: Vista


Embrace the beauty of nature and infuse your store with the vibrant charm of flowers. Whether adorning display tables, lining shelves or gracing countertops, these natural accents add a touch of elegance and warmth to your store’s ambiance. 

The five best store branding tips 

Now that you’ve explored various ideas to enhance your store’s brand, let’s delve into how to execute them effectively. Below is our list of five essential store branding tips designed to help you master the art of store branding.

Incorporate your brand identity elements everywhere

Store branding aims to boost brand awareness and maintain brand consistency. Therefore, it’s vital that every store branding idea incorporates elements of your brand identity, making your physical space instantly recognizable. 

decorated store branding

Source: Vista

This includes:

  • Incorporating your logo
  • Leveraging your brand colors, and 
  • Using only your designated brand fonts

Keep your branding consistent

Store branding goes beyond mere decoration—it’s about aligning every aspect of your store with your brand identity. While it may be tempting to adorn your space with captivating murals, vintage posters or extravagant flower arrangements, it’s crucial that these elements reflect the message you want to convey and resonate with your target audience. Your store branding should seamlessly align with your website, social media pages and other physical spaces. This creates a cohesive brand experience across all channels.

Pay attention to intangible elements

Don’t overlook the power of intangible elements shaping your store’s atmosphere. Pay close attention to scent and music, as they also impact customers’ perception and experience. 

Choose scents that align with your brand and create a welcoming ambiance. Similarly, curate playlists that complement your brand identity and enhance the overall mood of your store. 

By incorporating these subtle but impactful elements, you create an immersive environment that leaves a lasting impression on customers.

Train and motivate your employees 

Your store’s branding extends beyond visual elements—it’s also reflected in the behavior and approach of your employees. 

No matter how well-branded your shop is, if your employees aren’t treating customers with respect and attention, it can undermine your efforts. 

Train and motivate your team to embody your brand values. This ensures every interaction reflects positively on your brand. By empowering your employees to deliver exceptional customer service, you reinforce your store’s branding and foster customer loyalty.

Create opportunities for social moments

Design your store to create visually appealing and inviting spaces that encourage customers to capture and share their experiences on social media. Incorporate eye-catching displays, interactive installations and photogenic backdrops that serve as perfect backgrounds for photos. 

By curating Instagrammable moments within your store, you enhance the customer experience and amplify your brand’s reach through user-generated content. Encourage customers to share their photos online by incorporating branded hashtags or offering incentives for social media engagement. 

Transform store branding ideas into reality 

From the visual aesthetics to the customer experience, every detail should reflect your brand’s values and resonate with your target audience.

As you embark on your store branding journey, remember the importance of a reliable partner by your side. Collaborating with professionals who share your vision and commitment to excellence significantly impacts your success. Partner with trusted design experts like those from 99designs by Vista to create stunning store branding elements. Once designed, VistaPrint ensures that your branding materials are printed exactly as you envision, maintaining consistency and quality throughout. 

Ready to brand your store with VistaPrint?

Check out all your design options and bring your brand to life! Let’s go