Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to build brand loyalty
Building brand loyalty isn’t easy, but it’s totally worth it in the long run. When you’re building a brand, getting […]
Cosmetics branding: how to build a brand in the beauty industry
Competition in the beauty industry is fierce. Cosmetics branding is the key to helping you make your beauty brand stand […]
The history of branding (and what it can teach us)
We’re living in the Golden Age of Branding. There are more ways than ever for businesses to carve out their […]
How to create an awesome brand experience
Brand experience encompasses pretty much every aspect of the way consumers experience your brand. Basically, it’s a pretty big deal. […]
How to build a brilliant brand concept
A good brand concept is the most important starting point for any brand. What is the first thing that comes […]
The 22 best branding quotes to inspire you
Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]
The importance of branding: why branding matters
Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a […]
What is brand voice and how do you establish a successful one?
Let’s be honest, even the best business idea won’t go far if people don’t recognize your voice. Your brand voice […]
The 9 essential components of brand messaging
Believe it or not, brands can get stage fright, too. Sometimes they know what they want to say, but when […]
What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
How co-branding works: 7 great examples
Mashed potatoes and gravy, peanut butter and jelly, Batman and Robin: Some things just go well together. The same applies […]
7 significant brand design statistics that every company should know
Brands are continually looking for a way to stay top of mind with their target audiences. The more unique and […]