Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Ecommerce branding: the complete guide to branding your online shop
Ecommerce is a fiercely competitive space. In 2018, ecommerce sales grew by an impressive 23.3 percent year over year, and […]
Vegan branding: the complete guide to creating a thriving vegan brand
If you want to build a thriving vegan business you’re going to need a great vegan branding strategy. There are […]
The process of branding
How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]
The complete guide to food branding
No matter how much you think you know about branding, food branding is a bit trickier to pin down than […]
The complete guide to architect branding
Branding is necessary no matter what industry you’re in. In fact, it’s more important than ever today because we’re living […]
How to build brand loyalty
Building brand loyalty isn’t easy, but it’s totally worth it in the long run. When you’re building a brand, getting […]
Cosmetics branding: how to build a brand in the beauty industry
Competition in the beauty industry is fierce. Cosmetics branding is the key to helping you make your beauty brand stand […]
The history of branding (and what it can teach us)
We’re living in the Golden Age of Branding. There are more ways than ever for businesses to carve out their […]
How to create an awesome brand experience
Brand experience encompasses pretty much every aspect of the way consumers experience your brand. Basically, it’s a pretty big deal. […]
How to build a brilliant brand concept
A good brand concept is the most important starting point for any brand. What is the first thing that comes […]
The 22 best branding quotes to inspire you
Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why […]
The importance of branding: why branding matters
Why is branding important? Branding is the nuanced art of actively shaping your brand. With creativity, skill and strategy, a […]