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Good branding is arguably the most important thing when it comes to ensuring the success of your business. That’s why we’ve collected the best branding quotes from the most successful entrepreneurs and branding experts. Their branding advice can provide you with invaluable insights into the secrets of effective branding.
Here are the best branding quotes of all time to inspire you and your brand:
1. Lisa Gansky
“A brand is a voice and a product is a souvenir.”Lisa Gansky
Lisa Gansky is an American entrepreneur, writer and speaker. She was co-founder and CEO of Global Network Navigator and Ofoto. She is a thought leader on topics of innovation and entrepreneurship.
2. Henry Ford
“You can’t build a reputation on what you are going to do.”Henry Ford
Henry Ford, the founder of Ford Motor Company, was a business magnate, visionary and industrialist. His quotes and insights on entrepreneurship and branding are legendary.
3. Warren Buffett
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”Warren Buffett
Warren Buffett, CEO of Berkshire Hathaway, is a business magnate and philanthropist. He is one of the world’s most successful investors.
4. Jeff Bezos
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”Jeff Bezos
Entrepreneur and investor Jeff Bezos is the founder and CEO of Amazon, owner of The Washington Post and founder of space venture Blue Origin. He is one of the richest people in the world.
5. Elon Musk
“Brand is just a perception, and perception will match reality over time.”Elon Musk
Tech entrepreneur, innovator and visionary Elon Musk is CEO of Tesla Motors and space exploration venture SpaceX.
6. David Brier
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”David Brier
David Brier is a branding and brand identity expert, designer, speaker, blogger and author of “Brand Intervention”.
7. Seth Godin
“A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”Seth Godin
Marketing and leadership expert Seth Godin is a best-selling author, entrepreneur, blogger, speaker.
8. Howard Schultz
“If people believe they share values with a company, they will stay loyal to the brand.”Howard Schultz
Businessman and billionaire Howard Schultz is the former CEO of Starbucks and former owner of the Seattle SuperSonics.
9. Jessica Walsh
“If no one hates it, no one really loves it.”Jessica Walsh
Jessica Walsh, co-founder of design agency Sagmeister & Walsh, started her career interning at Pentagram under Paula Scher and has contributed work for Levi’s, Adobe, and Print magazine.
10. Walter Landor
“Products are made in a factory but brands are created in the mind.”Walter Landor
Branding pioneer Walter Landor was a renowned brand designer and founder of brand consulting firm Landor.
11. Dan Schawbel
“Your personal brand serves as your best protection against business factors you can’t control.”Dan Schawbel
Dan Schawbel is a bestselling author and founder of research and advisory firm Millennial Branding.
12. Steve Forbes
“Your brand is the single most important investment you can make in your business.”Steve Forbes
Steve Forbes is the Editor-in-Chief of business magazine Forbes.
13. Zig Ziglar
“If people like you they will listen to you, but if they trust you, they’ll do business with you.”Zig Ziglar
Zig Ziglar was a best-selling author and motivational speaker.
14. Tim Ferriss
“Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records.”Tim Ferriss
He explains: “Going on a date? Chances are that your ‘blind’ date has Googled your name. Going to a job interview? Ditto.”
Tim Ferriss is an entrepreneur, podcaster and author of “The 4-Hour Workweek” and “Tools of Titans”.
15. Marty Neumeier
“Branding is the process of connecting good strategy with good creativity.”Marty Neumeier
Author of “The Designful Company” Marty Neumeier is a writer, speaker and expert on topics of branding, design and creativity.
16. Ashley Friedlein
“Brand is the sum total of how someone perceives a particular organization. Branding is about shaping that perception.”Ashley Friedlein
Marketing expert Ashley Friedlein is an entrepreneur, investor, speaker, author and CEO & founder of Guild.
17. Sir Richard Branson
“Branding demands commitment; commitment to continual re-invention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful.”Sir Richard Branson
Sir Richard Branson, founder of Virgin Group, is a business magnate, author, investor and philanthropist.
18. Larry Ackerman
“Identity is cause; brand is effect, and the strength of the former influences the strength of the latter.”Larry Ackerman
Larry Ackerman is an expert on organizational and personal identity and author of “Identity is Destiny” and “The Identity Code”.
19. Krista Neher
“Start by knowing what you want and who you are, build credibility around it and deliver it online in a compelling way.”Krista Neher
Marketing expert Krista Neher is a bestselling digital marketing author, speaker and trainer.
20. Lewis Howes
“The most important thing to remember is you must know your audience.”Lewis Howes
Former professional football player Lewis Howes is an entrepreneur and best-selling author of “The School of Greatness”.
21. Jason Hartman
“Your personal brand is a promise to your clients… a promise of quality, consistency, competency, and reliability.”Jason Hartman
Jason Hartman is the founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation. He’s an entrepreneur, speaker, and author.
22. Dave Buck
“Your brand is a gateway to your true work.”Dave Buck
He continues: “You know you are here to do something – to create something or help others in some way. The question is, how can you set up your life and work so that you can do it? The answer lies in your brand. When you create a compelling brand you attract people who want the promise of your brand – which you deliver.”
Dave Buck is a professional coach and the CEO of CoachVille.
The best branding quotes say it all
If you take this invaluable advice from some of the most successful entrepreneurs in the world to heart and let these famous branding quotes inspire you, you’ll be on the right track to building an exceptional brand.
Your brand identity is your chance to set yourself and your business apart from the competition, so make the most of it. The branding quotes above are the perfect starting point to finding your own way on the journey to building a successful brand.
Author: Antonia Gesch