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Paper Labels

New Options Available
Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on slit or single rolls.
Important: Learn more about our new slit and single roll styles below.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • NEW: Custom sizes and roll styles available
  • 18 size options
  • 4 shapes available
  • 3 material & 3 finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Slit & single roll styles

You can choose from 2 roll styles: Slit and single. Slit rolls feature a single row of stickers. The size of the roll varies based on the size of your stickers. This means you may receive multiple rolls based on the quantity you order. In comparison, single rolls feature multiple rows of stickers per roll. All rolls are 33cm, and you’ll always receive 1 roll. The number of sticker rows per roll depends on the size and shape of the stickers you order.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, in your choice of white paper, silver or gold foil, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy, gold or silver materials offer a fun, flashy alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

Reviews

(182 reviews)
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Reviewed by 182 customers

Efficient and high quality
Apr 28, 2026 | Mary T. |
Verified Buyer
I ordered these to replace individual logo stickers to brand gift bags for my business. Not only were they a much more budget friendly option but they were much faster and easier to apply from a roll than individually backed stickers, plus I didn't have hundreds of sticker backings floating around. I will be reordering these!

Paper labels - look great
Apr 27, 2026 | Patti P. |
Verified Buyer
These look great and work great. I’m so happy with everything we’ve purchased from Vistaprint!

Great service!
Apr 22, 2026 | Ofelia S. |
Verified Buyer
The website to create is easy to use, lots of options! Both of my orders even arrived earlier than expected. Thank you for making my first experience and second, great! I will continue to use vistaprint and highly recommend!

Perfect Labels
Apr 15, 2026 | Elizabeth P. |
Verified Buyer
Love the labels!! I needed help with changing the size and I was able to get immediate help through the online Chat. Thanks again!!

These paper labels are awesome
Apr 13, 2026 | Samantha K. |
Verified Buyer
These paper labels are awesome for labeling our products. Great quality. They work great on the brown food storage package bags.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Our paper labels are durable and made to last up to 2 years with proper usage. Just be sure you aren’t exposing them to water or extreme conditions.

You can write on our matte and soft touch paper labels. Our glossy material isn’t as compatible for writing on.

No, we do not.

Yes. Our full-color printing makes it easy to print any color on as much (or as little) of your label as you’d like.

Matte and glossy white paper labels are an affordable option for versatile indoor use, like product packaging and organization. For a more tactile and premium feel, you can try a soft touch finish.

For more info on the best option for your business, visit our article on 5 Types of sticker materials – and how to use them.

Our minimum order is 50 labels. Turnaround time depends on your location – use our shipping calculator at checkout for an accurate estimate based on your area.

Consistent, high-quality branding gets noticed. When you use paper labels with your brand colors and logo, they start to stick in the heads of customers, and it shows them you pay attention to the details. For a more premium look and feel, you can try paper labels with a soft touch finish. Use them on product packaging, promotional giveaways, or anywhere you want to make a strong first impression.

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  • United States