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Paper Labels

New low priceNew options
Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on single- & multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • Matte, glossy & soft touch finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy finish offers a sleek, shiny alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

Reviews

(199 reviews)
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Reviewed by 199 customers

Great product!
Aug 24, 2026 | Pam L. | 🇺🇸 United States |
Verified Buyer
I ordered labels for my shop and they came out great! Customers comment everyday on how cute they are! I will be re ordering!

Excellent Quality - Well pleased
Aug 19, 2026 | Anita W. | 🇺🇸 United States |
Verified Buyer
Vista Print did an amazing job on our Lady A’s Blues & Blessings Foundation stickers! We used them for our workshop bags, and they turned out beautifully. The colors were vibrant, the quality was excellent, and they gave our bags that extra professional touch. I was extremely pleased with the finished product and will definitely order again!

not Even, paper settings needed adjusted
Aug 18, 2026 | Katelyn S. | 🇺🇸 United States |
Verified Buyer
I previously ordered stickers on a roll. I got them, and the image I uploaded was not centered on the sticker. Looks bad on my part as a business order. Fast forward to contacting customer service, and the exact same thing happened with complimentary second order. Im not sure, but I think the factory machines need aligned. id like to try again but just haven't had time to contact CS. Color quality is good and the adhesive is good! besides the actual image that was uneven, quality is good.
Response from Vistaprint Customer Care Team:
We're sorry to hear that the print was not centered on the labels ordered and apologize for any inconvenience caused by this. In an effort to resolve the matter, we've processed a free reorder for the product that you should receive soon, You can view this update in your order history under the same order number.

Labels
Aug 11, 2026 | Ruth K. | 🇺🇸 United States |
Verified Buyer
We love our labels and they turned out GREAT! We will definitely be ordering more when needed. They came in a very timely manner and good quality.

The Bomb
Aug 10, 2026 | The L. | 🇺🇸 United States |
Verified Buyer
The things I ordered exceeded my expectations. I used the items to present packets that I made for our non profit. And the pamphlets and stickers and flyers was the piece missing to the puzzle. Thank you for making my project look finished and polished.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Our paper labels are durable and made to last up to 2 years with proper usage. Just be sure you aren’t exposing them to water or extreme conditions.

You can write on our matte and soft touch paper labels. Our glossy material isn’t as compatible for writing on.

No, we do not.

Yes. Our full-color printing makes it easy to print any color on as much (or as little) of your label as you’d like.

Matte and glossy white paper labels are an affordable option for versatile indoor use, like product packaging and organization. For a more tactile and premium feel, you can try a soft touch finish.

For more info on the best option for your business, visit our article on 5 Types of sticker materials – and how to use them.

Our minimum order is 50 labels. Turnaround time depends on your location – use our shipping calculator at checkout for an accurate estimate based on your area.

Consistent, high-quality branding gets noticed. When you use paper labels with your brand colors and logo, they start to stick in the heads of customers, and it shows them you pay attention to the details. For a more premium look and feel, you can try paper labels with a soft touch finish. Use them on product packaging, promotional giveaways, or anywhere you want to make a strong first impression.

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.