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Paper Labels

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Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on single- & multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • Matte, glossy & soft touch finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy finish offers a sleek, shiny alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

Reviews

(207 reviews)
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Reviewed by 207 customers

Print Club
Oct 9, 2026 | Karen A. | United States United States |
Verified Buyer
I run an art company for art prints. The postcard card stock is probably not at the level for future orders. The labels and the stickers turned out great.

Awesome product!
Oct 8, 2026 | Nandi S. | United States United States |
Verified Buyer
Ordered these stickers for wedding party favors with our crest on them. They turned out wonderful!! Thank you!

Stickers
Oct 7, 2026 | Iliana S. | United States United States |
Verified Buyer
We love our 3x3 stickers. We run a non profit where we provide glasses to children at no cost to the family. These stickers go on the cases and they love it!!! Adds so much pizazzz

beautiful glossy stickers!
Oct 6, 2026 | Wendy L. | United States United States |
Verified Buyer
a few stickers had a bit of discoloration but I'm quite impressed with the look and feel of these stickers! excited to use these in my packaging

stickers
Oct 6, 2026 | susan v. | United States United States |
Verified Buyer
I ordered stickers for an academic conference presentation. I was very pleased with the service and after some legibility issues (design error) they were finished and looked excellent. The design and customer service team were superb and solved all my issues. Thank you- I love the outcome.
Response from Vistaprint Customer Care Team:
Thank you for sharing your VistaPrint experience and your feedback on your recent Paper Labels order. We are thrilled to hear how pleased you are with the outcome for your academic conference presentation! We understand how essential crisp text and clear legibility are when presenting your work, so we are glad our design and customer care teams were able to step in, resolve the initial design error, and ensure your stickers looked excellent. Hearing that our staff provided superb service and that you love the results means so much to us. Feedback like yours inspires our team to continuously uphold high standards of supportive, patient customer care for every project. We truly appreciate your business and look forward to helping you with future events.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Our paper labels are durable and made to last up to 2 years with proper usage. Just be sure you aren’t exposing them to water or extreme conditions.

You can write on our matte and soft touch paper labels. Our glossy material isn’t as compatible for writing on.

No, we do not.

Yes. Our full-color printing makes it easy to print any color on as much (or as little) of your label as you’d like.

Matte and glossy white paper labels are an affordable option for versatile indoor use, like product packaging and organization. For a more tactile and premium feel, you can try a soft touch finish.

For more info on the best option for your business, visit our article on 5 Types of sticker materials – and how to use them.

Our minimum order is 50 labels. Turnaround time depends on your location – use our shipping calculator at checkout for an accurate estimate based on your area.

Consistent, high-quality branding gets noticed. When you use paper labels with your brand colors and logo, they start to stick in the heads of customers, and it shows them you pay attention to the details. For a more premium look and feel, you can try paper labels with a soft touch finish. Use them on product packaging, promotional giveaways, or anywhere you want to make a strong first impression.

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.