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Paper Labels

New low priceNew options
Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on single- & multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • Matte, glossy & soft touch finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy finish offers a sleek, shiny alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

Reviews

(196 reviews)
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Reviewed by 196 customers

Labels
Aug 11, 2026 | Ruth K. |
Verified Buyer
We love our labels and they turned out GREAT! We will definitely be ordering more when needed. They came in a very timely manner and good quality.

The Bomb
Aug 10, 2026 | The L. |
Verified Buyer
The things I ordered exceeded my expectations. I used the items to present packets that I made for our non profit. And the pamphlets and stickers and flyers was the piece missing to the puzzle. Thank you for making my project look finished and polished.

Excellent Quality
Jul 27, 2026 | Purecare H. |
Verified Buyer
Labels were perfect! Print quality was excellent!

Color Logo Labels
Jul 20, 2026 | Michele M. |
Verified Buyer
We operate a small cut flower farm and recently held a special event with another local business. We needed a colorized version of our business logo/ label to put on bouquets. Vistaprint got us the high quality labels we needed so quickly! They really made a big impression!!

staff helpful
Jul 5, 2026 | Neal C. |
Verified Buyer
I needed help with my labels and the staff were very helpful on the phone and the order came really fast once I placed my order.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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