Explore our latest offers | Plus, get free economy shipping on all orders $100+ | Shop all deals

Paper Labels

()

Connect your brand and product packaging using custom paper stickers. Custom shapes & sizes available on single- & multi-column rolls.

Important: Learn more about our new single- & multi-column roll styles below.

See details

Browse our templates

Turn your packaging into a can’t-miss opportunity with paper labels.

NEW: Custom sizes and roll styles available
19 size options – custom size available
5 shape options – custom shape available
Matte, glossy & soft touch finish options
Vivid, full-color printing
Quantities from 100 to 50,000

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Peel & stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or e-commerce look across all your products. They’re a great, budget-friendly option for products that’ll stay dry, so add them to your shipping and packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, our custom labels are available in various sizes and shapes, including a new custom option. Our matte or soft touch options are your go-to if you’re looking for something you can write on, while our glossy finish offers a sleek, shiny alternative. These stickers feature a durable sticky backing, so do be careful where you stick them, as they may leave behind residue if removed.

Designing made simple

To start creating your paper labels, upload a high-resolution image. You can tweak it in our studio, with options to help you create an eye-catching design. Once your design is ready,we’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

VistaPrint offers Paper Labels design templates in assorted styles.

FAQs

Reviewed by 184 customers

Filter By

Sort by

Great quality and easy to use

May 5, 2026 | Alice F. |

Verified Buyer

I’m really happy with these paper labels. The print quality is sharp, colors came out exactly as expected, and the material feels durable without being too thick. They were easy to apply and look very clean on our packaging. Ordering was smooth and delivery was on time. I’ll definitely be reordering for future projects!

Paper Labels for Business

Apr 30, 2026 | Susie M. |

Verified Buyer

Vista Print was so helpful and swift in my logo for branding stickers. They changed the shape of my logo from rectangular to round which fit perfectly. Their customer service department was outstanding in every way. Thank you Vista Print. I will definitely be using you again!

Efficient and high quality

Apr 28, 2026 | Mary T. |

Verified Buyer

I ordered these to replace individual logo stickers to brand gift bags for my business. Not only were they a much more budget friendly option but they were much faster and easier to apply from a roll than individually backed stickers, plus I didn't have hundreds of sticker backings floating around. I will be reordering these!

Paper labels - look great

Apr 27, 2026 | Patti P. |

Verified Buyer

These look great and work great. I’m so happy with everything we’ve purchased from Vistaprint!

Great service!

Apr 22, 2026 | Ofelia S. |

Verified Buyer

The website to create is easy to use, lots of options! Both of my orders even arrived earlier than expected. Thank you for making my first experience and second, great! I will continue to use vistaprint and highly recommend!

Displaying Reviews 1-5

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Our paper labels are durable and made to last up to 2 years with proper usage. Just be sure you aren’t exposing them to water or extreme conditions.

You can write on our matte and soft touch paper labels. Our glossy material isn’t as compatible for writing on.

No, we do not.

Yes. Our full-color printing makes it easy to print any color on as much (or as little) of your label as you’d like.

Matte and glossy white paper labels are an affordable option for versatile indoor use, like product packaging and organization. For a more tactile and premium feel, you can try a soft touch finish.

For more info on the best option for your business, visit our article on 5 Types of sticker materials – and how to use them.

Our minimum order is 50 labels. Turnaround time depends on your location – use our shipping calculator at checkout for an accurate estimate based on your area.

Consistent, high-quality branding gets noticed. When you use paper labels with your brand colors and logo, they start to stick in the heads of customers, and it shows them you pay attention to the details. For a more premium look and feel, you can try paper labels with a soft touch finish. Use them on product packaging, promotional giveaways, or anywhere you want to make a strong first impression.