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Roll Labels

New low priceNew options
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7953 reviews)
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Reviewed by 7953 customers

Stickers were fantaSTICK!
Aug 22, 2026 | Jordan I. |
Verified Buyer
Very high quality. Even better than expected.

Longtime customer — last two orders have been disappointing
Aug 21, 2026 | Ben |
Verified Buyer
I've been ordering from Vistaprint for years, but the quality has gone downhill on my last two orders. My most recent order of 4,000 labels arrived on 3 rolls that are far too big and wide — the rolls are bulky and very hard to work with. Smaller rolls, or at least the option to choose roll size, would make a huge difference for anyone applying labels by hand. It's frustrating because I've been a loyal customer for a long time and this is now two bad orders in a row. I hope Vistaprint gets back to the quality that kept me coming back, but right now I can't recommend them the way I used to.
Response from Vistaprint Customer Care Team:
We sincerely apologize that your last two orders have been disappointing, especially after being a loyal customer for so many years. We understand how frustrating it must be to receive 4,000 labels on only three large, bulky rolls that are difficult to handle when applying them by hand. With that in mind, we truly appreciate your suggestion about offering smaller roll sizes or allowing customers to choose the roll size. Your feedback is valuable, and we’ll make sure these concerns are shared with the appropriate team. We’re sorry we fell short of the quality and experience you’ve come to expect.

The colors and logo came
Aug 21, 2026 | Studio A. |
Verified Buyer
The colors and logo came out great and got here quickly. We always use vistaprint for our company's needs in promotion items.

Excellent product
Aug 21, 2026 | bill m. |
Verified Buyer
these are excellent labels that work perfectly we will be re-ordering

My go to labels
Aug 20, 2026 | Vickie S. |
Verified Buyer
I have these in my list on VistaPrint & just reorder

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.