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Roll Labels

New Custom Size Option
Take your branding to the next level with professional roll labels designed for high-volume use. Custom shapes & sizes available.
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Free Business Sample Kit

Pre-printed Free Business Sample Kit

Get your hands on samples before you buy.

  • Here’s what’s included:
  • Business Cards
  • Postcards
  • Brochures
  • Roll Labels
  • Presentation Folder
  • Door Hanger
  • Rack Card




Add some personality to all your products with roll labels.

  • NEW: custom sizes available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options Once you’ve found a favorite, make it yours by adding all your custom touches and unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(6859 reviews)
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Reviewed by 6859 customers

Logo labels
Mar 16, 2026 | Deb H. |
Verified Buyer
Loved them!! They’re beautiful on our packaging!!!
Logo labels
Mar 16, 2026 | Deb H. |
Verified Buyer
Loved them!! They’re beautiful on our packaging!!!

Great quality
Mar 15, 2026 | Amanda M. |
Verified Buyer
Always smooth when ordering, super user friendly, and always great quality products. I’ve ordered stickers for my business, had family photos printed, blankets made, pens made, business cards printed. Vista print never disappoints!
Great quality
Mar 15, 2026 | Amanda M. |
Verified Buyer
Always smooth when ordering, super user friendly, and always great quality products. I’ve ordered stickers for my business, had family photos printed, blankets made, pens made, business cards printed. Vista print never disappoints!

Business Cards on Point!!
Mar 15, 2026 | TFC F. |
Verified Buyer
I designed my own card and easily uploaded to vista print. Everything came out perfectly on point!!
Business Cards on Point!!
Mar 15, 2026 | TFC F. |
Verified Buyer
I designed my own card and easily uploaded to vista print. Everything came out perfectly on point!!

Roll labels could stick better
Mar 15, 2026 | Samantha P. |
Verified Buyer
These are perfect to look at they're exactly what I expected except for they don't stick as well on the product as I'd like I probably should have ordered bigger ones
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback on your recent Roll Labels order. We’re pleased to hear that the labels met your expectations visually, and we understand your concern about the adhesive strength and size. We highly appreciate the provided photo as a reference. To provide the best resolution, we’d appreciate it if you could share the quantity affected. Your comments have been shared with our product team to support ongoing improvements in both adhesive quality and sizing options. If your request is urgent or you’d prefer to speak directly with a representative, our Customer Support team is available at 1‑866‑207‑4955. You can also visit our Help Center for real‑time assistance: vistaprint.com/customer-care/help-center We truly value your input and look forward to ensuring your future orders meet your expectations.
Roll labels could stick better
Mar 15, 2026 | Samantha P. |
Verified Buyer
These are perfect to look at they're exactly what I expected except for they don't stick as well on the product as I'd like I probably should have ordered bigger ones
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback on your recent Roll Labels order. We’re pleased to hear that the labels met your expectations visually, and we understand your concern about the adhesive strength and size. We highly appreciate the provided photo as a reference. To provide the best resolution, we’d appreciate it if you could share the quantity affected. Your comments have been shared with our product team to support ongoing improvements in both adhesive quality and sizing options. If your request is urgent or you’d prefer to speak directly with a representative, our Customer Support team is available at 1‑866‑207‑4955. You can also visit our Help Center for real‑time assistance: vistaprint.com/customer-care/help-center We truly value your input and look forward to ensuring your future orders meet your expectations.

Not sticking around
Mar 15, 2026 | Matthew B. |
Verified Buyer
Stickers look good. They just are not sticking and staying
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback, and we’re glad to hear that the stickers look good. However, we’re sorry to hear that they aren’t sticking or staying as expected. To help us better understand the issue, could you please confirm if this is happening with all of the labels or only certain ones? Once we have those details, we can review the situation and work with you on the next steps to resolve it. We appreciate you bringing this to our attention and look forward to your reply.
Not sticking around
Mar 15, 2026 | Matthew B. |
Verified Buyer
Stickers look good. They just are not sticking and staying
Response from Vistaprint Customer Care Team:
Thank you for sharing your feedback, and we’re glad to hear that the stickers look good. However, we’re sorry to hear that they aren’t sticking or staying as expected. To help us better understand the issue, could you please confirm if this is happening with all of the labels or only certain ones? Once we have those details, we can review the situation and work with you on the next steps to resolve it. We appreciate you bringing this to our attention and look forward to your reply.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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