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Self Cover Booklets

Create high-quality, low-cost catalogs, inserts, programs and more. Features the same paper on the cover and inside pages.
Important: Download our PDF instructions to get started.
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Get the job done with affordable, high-quality self cover booklets.

  • 5 size options
  • 8-76 pages (including cover pages)
  • 9.5pt matte or glossy paper
  • Stapled binding
  • Vivid, full-color printing

Important: It’s essential to create your booklet using our design template, available under 'Specs & templates,' and download our PDF guidelines for step-by-step instructions.

Practical & professional

With an eye towards higher quantities and lower costs, self cover booklets are a streamlined and simple way to reach your audience. “Self cover” just means that we use the same paper stock for the cover and the inside pages, creating a lightweight and portable option that you can use in almost any setting or situation. The crisp, high-quality printing shows you’re a pro, and up to 76 customizable pages let you get important info to customers however you want to. From advertising leaflets to user guides for products, self cover booklets help you get the job done.

Do-it-all flexibility

Above all else, self cover booklets give you the flexibility you need. They’re easy to move, store and pack. They’re a little less formal (and pricey) than some other booklet options, which makes them approachable to customers and budget-friendly for you. And while people most often use them as product catalogs or event programs, they’re also a great option for instruction manuals, presentation guides and storefront takeaways. Some people even include them in direct mail campaigns or use them as newsletters.

Design tools & help

To make sure your booklet comes out exactly how you’d like (and to cut down on any confusion or lost time), you should use our design template. You can find it under ‘Specs & Templates,’ right on this page. Start by downloading your template file in a format that matches your design software. Then, you’re ready to get started! As you put together your design, keep our guidelines handy to make sure things like page order and bleed are correct.

An opened self cover booklet, introducing an organic food business.

Reviews

Ratings Distribution

Reviewed by 14 customers

Good purchase

Aug 26, 2025 | Jordaan A. | Verified Buyer
Good quality and pricing. Very happy with this product.

Perfect

Aug 13, 2025 | Angela D. | Verified Buyer
I've Ordered banners, booklets and foam welcome signs from here for my business and love ALL of them!!

Beautiful Booklets

Aug 13, 2025 | Brina P. | Verified Buyer
They printed beautifully and looked perfect!

Good but not quite what I expected

Aug 11, 2025 | Sierra S. | Verified Buyer
The pages were much thinner than I was expecting
Response from Vistaprint Customer Care Team:
Thank you for your feedback! We’re glad you’re generally satisfied with the booklet. As stated on the product page, the page thickness is 9.5pt paper. Your concern will be shared with the team for review, though.

Self Cover Booklets

Aug 3, 2025 | Kim N. | Verified Buyer
They are amazing and help save veterans lives! Thank you!

Displaying Reviews 1-5

Frequently asked questions

“Self cover” just refers to the fact that these booklets have the same material on the cover and inside pages. With some of our other booklet options, you can choose a different material for the cover and interior.

Start by downloading a customized template under ‘Specs and Templates.’ This’ll go a long way towards getting your layout the way you want it. You can also refer to our PDF guide for more detailed info and instructions.

The short answer is a lot! But in all seriousness, self cover booklets are a very flexible product. You can use them as handouts or marketing materials. They can be part of presentations or promo kits. They work well as instruction or user guides. And many of our customers use them as event programs, newsletters or even menus.

You can choose matte or glossy paper, which will be used for both the cover and inside pages. Matte is a bit better for readability in any lighting, whereas glossy helps make photos and images pop.

Absolutely. You can print on the front and back of all your cover and inside pages.