jocelyn

Podcasts have become the ultimate companion piece for people of many ages and backgrounds. They’re always there for us when […]

As we usher in an era of digital transformation, countless channels have emerged online for all sorts of marketing purposes. […]

Whether you’re launching a new brand or updating your existing one, it’s important to get your product, personality, and messaging […]

The best ever digital marketing campaigns leverage the personal aspects of social media, the emotional connections of visual art and […]

For all the human effort that goes into making a brand, it is easy to forget that it is make-believe. […]

What’s the difference between a great email marketing strategy and spam? It’s no gimmick or shortcut; it’s the reader’s opinion. […]

You know those little superscript symbols next to brand names and logos—™ and ®? They’re the trademark and registered trademark […]

There’s just something so intriguing about logos: What is a logo? How does a simple combination of letters and icons […]

If you’ve ever walked the aisles of a liquor store, you know wine isn’t just wine. There’s all the varietals, […]

So, you’ve developed a groundbreaking product that’s garnered great traction before its launch. You’ve also likely found a brilliant team […]

How would people describe your brand? How do you want them to describe it? Quirky? Professional? Practical? No matter what […]

Logo animation software is rapidly becoming a staple in entrepreneurs, small business owners and designers’ toolboxes everywhere. Each year, logo […]

Competition in the beauty industry is fierce. Cosmetics branding is the key to helping you make your beauty brand stand […]

Many timeless brands are timeless because they keep the logos that people know and trust. Pepsi is a brilliant exception. […]

Artificial Intelligence can be a beautiful thing, especially when it comes to your logo. Just like the development of AI […]

When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]

If you had a thousand words to explain how great your company is, what would you say? Luckily, that’s exactly […]

What makes a good logo today goes far beyond clean lines and clever shapes. A great logo has to communicate […]

Logos these days have to exist in more spaces than ever before. You might need to blow your logo up […]

Think you know everything there is to know about flyers? Seems like there’s not too much to understand—they’re the papers […]

You might have heard of the Nine Muses, Greek goddesses with their own creative specialties like dance, comedy or even […]

Video marketing just makes sense. It’s the easiest type of content to consume, and when it works, it really works. […]

Good design can seem as if the designer stumbled onto the perfect combination of design elements. But actually, designers use […]

Conversion rates represent the end-all goal of digital marketing experts and SEO. As such, content creators, writers and designers are […]

Self-help books are not a new invention. There have long been resources available to those of us who want guidance […]

When Facebook bought Instagram in 2012, were they preparing to train a successor? Back then, the billion-dollar acquisition was a […]

Whether you’re trying to drive traffic into a new gym location, showcase a property for sale or get the word […]

Branding is a key part of building any business. But what if you are the business? When promoting yourself—as all […]

Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful color […]

While less flashy than brand marks and imagery, solid brand font selection is the glue that ties your whole organization […]