Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
What is brand voice and how do you establish a successful one?
Let’s be honest, even the best business idea won’t go far if people don’t recognize your voice. Your brand voice […]
The 9 essential components of brand messaging
Believe it or not, brands can get stage fright, too. Sometimes they know what they want to say, but when […]
What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
How co-branding works: 7 great examples
Mashed potatoes and gravy, peanut butter and jelly, Batman and Robin: Some things just go well together. The same applies […]
7 significant brand design statistics that every company should know
Brands are continually looking for a way to stay top of mind with their target audiences. The more unique and […]
How to select the perfect brand imagery for your business
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in […]
Branding tips for entrepreneurs: the ultimate guide to branding
The first step to becoming a successful entrepreneur is coming up with a business idea. But once you’ve got the […]
18 entrepreneurs who built a brand on Youtube (and what you can learn from them)
These days it seems like everyone has a Youtube channel. Spend five minutes poking around and you’ll find content from […]
How to build a great corporate design for your business
When it comes to building a business, there are a ton of terms you’ll hear getting thrown around—”differentiators” and “KPIs” […]
How to build a strong corporate identity
When you’re starting out as an entrepreneur or startup, having a corporate identity sounds a bit, well, corporate. But don’t […]
Learn how to create a brand guide from scratch with this tutorial
Were you just commissioned to create a brand guide and you have no idea where to start? It’s okay, we’ve […]
30 Best Brand Guideline Examples to Inspire You
A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]