Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to select the perfect brand imagery for your business
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in […]
Branding tips for entrepreneurs: the ultimate guide to branding
The first step to becoming a successful entrepreneur is coming up with a business idea. But once you’ve got the […]
18 entrepreneurs who built a brand on Youtube (and what you can learn from them)
These days it seems like everyone has a Youtube channel. Spend five minutes poking around and you’ll find content from […]
How to build a great corporate design for your business
When it comes to building a business, there are a ton of terms you’ll hear getting thrown around—”differentiators” and “KPIs” […]
How to build a strong corporate identity
When you’re starting out as an entrepreneur or startup, having a corporate identity sounds a bit, well, corporate. But don’t […]
Learn how to create a brand guide from scratch with this tutorial
Were you just commissioned to create a brand guide and you have no idea where to start? It’s okay, we’ve […]
30 Best Brand Guideline Examples to Inspire You
A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]
Vegan and vegetarian branding: inspiring examples of ethical design
In 1977 The North American Vegetarian Society planted the seed that would become World Vegetarian Day, an international recognition of […]
Branding colors: everything you need to choose your brand’s color palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful color […]
How to brand yourself on social media (in 4 simple steps)
If you’re launching a business or project, personal or professional, there’s no avoiding your social media branding. Social media is […]
How to select fonts for your brand
While less flashy than brand marks and imagery, solid brand font selection is the glue that ties your whole organization […]
Creative and crafty tips for Etsy branding
If you’ve got an Etsy shop, chances are you’re super creative, artistic, and can craft circles around the rest of […]