Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
The 9 essential components of brand messaging
Believe it or not, brands can get stage fright, too. Sometimes they know what they want to say, but when […]
What are branding and marketing, and what’s the difference between the two?
When you’re building a business, there are so many buzzwords that get thrown around that it can be hard to […]
How co-branding works: 7 great examples
Mashed potatoes and gravy, peanut butter and jelly, Batman and Robin: Some things just go well together. The same applies […]
7 significant brand design statistics that every company should know
Brands are continually looking for a way to stay top of mind with their target audiences. The more unique and […]
How to select the perfect brand imagery for your business
Think about the number of images we see everyday—on our Facebook feeds and Twitter timelines, on websites we visit, in […]
Branding tips for entrepreneurs: the ultimate guide to branding
The first step to becoming a successful entrepreneur is coming up with a business idea. But once you’ve got the […]
18 entrepreneurs who built a brand on Youtube (and what you can learn from them)
These days it seems like everyone has a Youtube channel. Spend five minutes poking around and you’ll find content from […]
How to build a great corporate design for your business
When it comes to building a business, there are a ton of terms you’ll hear getting thrown around—”differentiators” and “KPIs” […]
How to build a strong corporate identity
When you’re starting out as an entrepreneur or startup, having a corporate identity sounds a bit, well, corporate. But don’t […]
How to develop a branding strategy for your business
When you hear the word ‘branding’, you’ll probably automatically think of a logo. That’s even where the word comes from, […]
Learn how to create a brand guide from scratch with this tutorial
Were you just commissioned to create a brand guide and you have no idea where to start? It’s okay, we’ve […]
30 Best Brand Guideline Examples to Inspire You
A brand style guide is the essential tool for businesses that gives clear guidelines on how to communicate a brand […]