Design & marketing trends 2025
Every year, we interview designers from the 99designs by Vista community and VistaPrint marketing experts from around the world to uncover the top design and marketing trends set to take over in the year to come. And these trends reveal that enthusiasm and experimentation are two must-haves in 2025 — not only for those who want to refresh their branding but for anyone looking to try out an “era” or seasonal look.
So jump in, discover what’s got people talking, and learn how to embrace the biggest graphic design and marketing trends in your own branding!
Graphic design
These unique styles give a bird’s-eye view of the industry, showcasing what’s new on the scene and what’s getting noticed. From embracing your inner kid with Childlike Textures to leaning into nature with Rewilding Design, it’s all about confidence and experimentation in 2025.
Small businesses often lead the charge when it comes to new design trends that bigger brands sometimes struggle to keep up with.
Patrick Llewellyn,
VP, Digital and Design ServicesPackaging design
There’s something for every small business looking to try something new this year. From Clever Cutouts that know just how much to reveal to Fruity Hues that pack a mouthwatering punch, these packaging designs are showing up on shelves worldwide.
Logo design
Looking for a new logo in 2025 or refreshing an old one? Look no further than this year’s biggest logo trends. Whether it’s Brilliant Brushwork that draws inspiration from the artist’s tools or Subtle Icons that elevate the little details with a delicate touch, here’s what’s new and exciting in the world of logo design.
It’s inspiring to witness small businesses taking creative risks and being bold in the logo trends of 2025.
Julie Halloran,
Global Executive Creative DirectorBusiness card
Need some business card inspo for your next print run? Whether it’s Custom-Cut Silhouettes that break the mold of classic card shapes or Unusual Letterforms that highlight every letter and word, these trends show that the humble business card is a thriving platform for confident and experimental branding in 2025.
Website design
Find all the inspiration you need for your 2025 website refresh here. From standout trends like UFOs! (Unexpected Floating Objects) that defy ordinary layouts and grids to Bits and Bytes that reboot nostalgic aesthetics with a modern touch — we’re seeing the innovative side of web design thrive.
Marketing trends
How you market your business is key to ensuring your brand reaches the right audience in the right way. From leaning into the people who support you with Community-Centric Marketing to Empowered DIY Design that puts small business owners in the designer’s seat, these trends show that new paths to connection are now more accessible than ever.
Font design
Your fonts are one of the key building blocks of your brand, helping to fine-tune your logo, business cards and more. From Interlocking Letterforms that create new eye-catching shapes to Globby Fonts that flow across the page, these trends reveal that mixing up your type pays off, with a collection of experimental and expressive styles taking center stage this year.
Color trends
The standout colors of 2025 are a great place to start for those looking for a little branding inspiration. From Hyperpop Palettes that gently dazzle to Dark and Mossy which embrace neutral, earthy tones, these trends show that harnessing the nuanced shades can be just as important as leaning into those brighter hues.
Need marketing ideas for your small business?
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