Design Tips

When it comes to your small business, design matters – great design will help your brand stand out on everything from sweatshirts to signage. Whether you’re choosing a business card template or trying to find the perfect font, consider us your partners in small business design. Here, you’ll find design tips and inspiration for marketing materials, as well as advice for working with professional designers.  


Bi-fold menu placed on plates at a restaurant

How to choose the best type of menu for your restaurant

A menu is the single most powerful sales tool in any restaurant. More than a list of dishes, it shapes […]

How to print a booklet: From choosing the right booklet binding to uploading your file

If you’ve ever tried to figure out how to print a booklet, you already know it’s not as simple as […]

How to design custom mugs—a step-by-step guide

Deciding how to design custom mugs for friends, family or consumers is one of those delightful projects that packs a […]

Smiling woman holding her custom photo book, proud of her creation.

8 pro tips to create your own photo book

There’s something magical about flipping through a photo book. Unlike scrolling on your phone, a photo book is tangible; you […]

Grow your business with brand authenticity: Balancing creativity and commercial success

Growing a small business can feel like a trade-off; the more orders or clients you take on, the less time […]

Custom T shirt design trends

Top trends and tips for designing the perfect custom T-shirt

Custom t-shirts and other types of personalized apparel have become increasingly popular among businesses and consumers over the years. Whether […]

Branded packaging and mug in Pantone 11-4201 Cloud Dancer, held against a cloudy sky background

Cloud Dancer, the Pantone Color of the Year 2026: Everything you need to know

We’ve rounded up everything you need to know about Cloud Dancer, the Pantone Color of the Year 2026. This article […]

What is a brochure? The essential guide to the power of the fold

There’s a quiet power to brochures. Whether you’ve picked up a sleek, minimalist product brochure from your local store, casually flipped […]

Pantone Color of the Year 2024: Peach Fuzz

Peach Fuzz, the Pantone Color of the Year 2024: Everything you need to know

The Pantone Color Institute still knows how to keep the stylish crowd—from designers to fashionistas, marketers to artists—eagerly waiting and […]

How to make a brochure in 7 simple steps

Brochures are a great way to communicate to target customers what your business is about and what you offer. Whether […]

9 best packaging design trends for 2024

Packaging design trends for 2024: an infographic

Packaging design is transforming and evolving like never before. It’s a mix of fresh, bold ideas coming to life, classic […]

Graphic design trends

Graphic design trends for 2024: an infographic

What’s in store for graphic design in 2024? We asked experts from VistaPrint and members of the design community from […]