60+ best fonts for flyers and brochures

Estimated reading time: 6 minutes

For a flyer or brochure to be successful, it needs an eye-catching design, compelling message and well-chosen flyer or brochure fonts. The primary purpose of these print products is to deliver promotional or educational information, and how that information is visually styled can have a huge impact on its effectiveness.

Font choices for these marketing materials have to navigate a fine line between creativity and accessibility, all while representing the brand and communicating the tone of the message. To demonstrate how to balance these considerations, we’ll review the basics of font selection and look at over 60 examples of effective brochure and flyer fonts.

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How to choose a good font for flyers and brochures

An effective flyer or brochure font will draw the eye, inspire an emotional response and convey the nature of the content all at a glance. But which font you use depends on the context: what is the brand design and who is the message for?

Brochure design for a nut food brand

Source: Brochure design by Alshimaa Mou via 99designs by Vista

Selecting the right fonts out of the thousands available online is made much easier by industry-standard typography rules. For starters, review basic typographic terms and the psychology behind how fonts communicate. From there, you can focus on the specific needs of your marketing material.

Flyers and brochures have many traits in common, but they are not the same. Flyers tend to be single-page ads and rely more on impactful headlines than long stretches of paragraph text. Brochures, on the other hand, are folded into multiple pages and are made for sustained reading. Keep these different purposes in mind when choosing your fonts.

Brochure design for a physical fitness brand

Source: Brochure design by Rose ❋ via 99designs by Vista

Here are some common considerations for choosing flyer and brochure fonts:

  • Choose a font aligned with your brand: Regardless of whether your design needs are business-related, establishing a brand identity is an important first step in finding fonts that match your personality. If you already have a brand typeface, use those same fonts or consider harmonious styles.
  • Match fonts to the message: Your fonts must reflect the tone of your promotional materials. Even if your brand identity is mature and professional, your usual stiff serif fonts may fail to generate excitement over a discount.
  • Balance fonts with the overall design: As well as text, a design will contain color, shape, line and other design elements. It’s useful to have the design already mocked up to see whether your fonts harmonize with the other design elements at play. For example, a rounded typeface may be overkill on a brochure design full of rounded shapes.
  • Prioritize visual hierarchy: Visual hierarchy is a key design principle for establishing priority between groups of text. For flyers and brochures, the main text groups are the headline, subheadline, paragraph and supporting text. Use different fonts or the same typeface in different weights to make these roles clear. Display fonts are built for bold headlines, whereas regular serifs are better for paragraph text.
  • Balance clarity with creativity: Fonts should never get in the way of the reading experience. Decorative fonts—those that mimic hand-lettering or fancy illustrative techniques—may be tempting, but they’re rarely the most legible. Don’t underestimate the creative power of more traditional font types. Many of the serifs and sans serifs we’ll look at exhibit personality while prioritizing readability.
Flyer design for a party supplier brand

Source: Flyer design by Logicainfo ♥ via 99designs by Vista

Best fonts for informational flyers and brochures

Informational materials are there to deliver the facts, so the best fonts will avoid distractions through straightforward, minimalist styles.

Informational brochure design for a vending machine

This brochure design uses clean sans serifs to convey information about a healthy vending machine company. Source: by Hadi (Achiver) via 99designs by Vista

Because serifs are associated with printed text, classics like Garamond or Baskerville are perfect for paragraph-heavy brochures. For a sleeker sans serif, you can’t go wrong with bookish fonts such as Franklin Gothic or Larsseit. Akzidenz-Grotesk makes for clear, impactful headlines while Hanley Pro provides a legible script option for an accent. If the materials are intended to appeal to a younger audience, like a flyer for a kids’ science camp, consider a bubbly font like Tondo.

Best fonts for event flyers and brochures

Fonts for event promotion materials should make the viewer feel like they’re already at the party. Adventurous styles and energetic arrangements can evoke the experience that is lying in wait.

Flyer design for a nightclub event

A skewed display font with special effects gives a neon vibe to this club event flyer design. Source: by –Hero via 99designs by Vista

The font you choose will ultimately depend on the event. For example, Monument fits right at home on a music venue flyer while Modesto offers a subtly vintage style. Other fonts simply maximize approachability, like the quirky yet stylish lettering of Ivi Sans Display. A script like Bon Vivant, meanwhile, has the elegance of a hand-written invitation. For paragraph text, consider a more unpredictable sans serif such as Acme.

Best fonts for promotional flyers and brochures

Printed promotional materials highlight discounts or specific products through captivating headlines and informative supporting text, so the fonts used should always be eye-catching and attention-grabbing.

Promotional flyer design for an earmuff product

Bold geometric sans serif fonts enhance the sturdiness of the product and make the information pop. Source: Promotional flyer design by portare via 99designs by Vista

For display fonts, Garrison is a thick and stylized sans serif while Recoleta offers a bold yet approachable rounded serif. Winden, meanwhile, harks back to vintage advertisements through slab serifs softened by modern curves. For impactful product specs, fonts like Gotham and Futura remain clear and bold at any size.

Best fonts for corporate flyers and brochures

Corporate flyers and brochures have one aim: professionalism. They often use traditional fonts like Myriad or Caslon. 

Corporate flyer design for B2B phone company

A sans serif with non-uniform letter shapes makes this corporate flyer both formal and approachable. Source: Flyer design by MotivatedDesign via 99designs by Vista

Choose a sophisticated serif like Bodoni or a vintage modernist font such as ITC Lubalin Graph®, which achieves standardized boldness through geometric consistency. However, using fonts that are too buttoned-up is not always the best move. To avoid an impression of cold formality, corporate brands might consider the subtle character in a minimalist font like Dia.

Best creative fonts for flyers and brochures

Although the primary purpose of flyers and brochures is to deliver information, there are opportunities to use more creative fonts for printed materials with casual audiences.

Creative brochure design for a food catalog

A hand-drawn font gives a creative, scrap-book touch to this brochure design. Source: by Luz Viera Studio via 99designs by Vista

Creative fonts run the gamut from classic stylized fonts like ITC Bauhaus to illustrative fonts such as Bacode. Hollie Script falls somewhere in between with hand-crafted cursive, whereas Stone Iron offers a statuesque vintage serif. While most creative fonts are better reserved for headlines, a dynamic serif like Apparel fits right in as stylish paragraph text.

Best versatile fonts for flyers and brochures

Fonts that lend themselves to any purpose are always welcome in text-heavy design projects. These versatile fonts can work just as well for small lines of text or blown up for headlines.

Flyer font for award ceremony

Versatile fonts are great canvases for stylistic effects, like hollowed-out letters. Source: Design by Rose ❋ via 99designs by Vista

Helvetica remains popular for its versatility, finding its way into everything from transit signs to famous logos. Evert Variable, meanwhile, contains a wide range of creative variations built into its font family so that letters are transformed with thicker sizes. Because many of these fonts are so neutral, they also provide a great baseline for special effects, such as a drop shadow, textured fill color or hollowed-out letters.

Get the perfect font for your brochure or flyer

Text lies at the heart of flyer and brochure design, and the right font can make that text so much more than informational. Although there may be endless font options available online, a few simple guidelines will lead you to the right choice. Just make sure your font is reflective of your brand, contributes to visual hierarchy and conveys the tone appropriately, and you’ll be well on your way to a flyer or brochure that resonates with its audience.

Ready to see your chosen fonts come to life?

Print your flyer or brochure now.