flyer design ideas

99 flyer design ideas that will give you wings

Estimated reading time: 11 minutes

While it may be tempting to hop onto the latest marketing trend and use whatever social app is making the headlines right now, sometimes tried-and-tested tools are the most effective—like flyers. The shiny leaflets handed out on the street—that often end up in the next trash can—still have a place in today’s marketing campaigns.

Flyers are tangible, cost effective and incredibly versatile. When done right, they can reach the right audience with the right message at the right time—which, after all, is what marketing is all about.

Here are 99 flyer design ideas that will inspire you, and 23 flyer design tips to create a flyer with genuine impact.

1. Go big with color

Attract people’s attention with vibrant colors and lively designs. Go for a bold red background or use contrast to your advantage with a neon accent on a dark base. You can also use colors to reinforce your message, like greens and yellows for a health brand or primary colors for kids.

Colorful subscription flyer for toy company

Colorful flyer design by Adwindesign

Green flyer for superfoods company

Vibrant green flyer design by Prasad.ktn 

2. Embrace the dark side

Sometimes going really dark can attract as much attention as bright colors. Black is particularly effective for luxury brands or to communicate danger, horror or nighttime.

Black flyer for wine company

Black flyer design by Lalitha 

3. Keep it simple

You don’t need to go overboard and stuff the flyer full of every ounce of information you have available. Decide on one key message and then focus on that. Minimalist designs with a lot of space can really help to focus attention on what matters.

4. Play by the rules

Clichés aren’t always a bad thing! Using familiar styles, colors and imagery will provide context and help customers understand what you’re about right away. Use obvious cues: blackboards and apples mean school; orchestras and script fonts equal classical music; postcards and stamps portray travel and so on.

5. Fly into the holiday spirit

Ho, ho, ho! Tapping into seasonality and current events will ensure that your message is relevant and timely. It can be a promotion or a special event or just a design element that ties into the symbols associated with the fall or the December holiday season or whatever else is going on that’s relevant to your brand and products.

New season kick-off flyer with grill promotion

Holiday flyer design for Wada Farms by Joabe Designer

Halloween flyer for nail company

Halloween flyer design by HOPE STUDIO 

6. Do flyer design differently

Include patterns, put a frame around the content or use graphics and type in an unexpected way. A clever bit of design or an element of surprise will help to draw the customer in to see what you have to say.

Flyer for Ninja chopping board

Creative flyer design by Soyelchino

Flyer for a radio station

Flyer design for KUER 90.1 by Eleven Song

Postcard flyer for a barber shop

Barber shop flyer design by Mila Jones Cann via 99designs by Vista

7. Play with perspective

Linear is boring! Try putting your headings on an angle and play with your typography and imagery to make your flyer stand out from the crowd.

Flyer for post-production company

Flyer design for Red Square Motion by GrApHiCaL SOUL

Flyer for gaming company

Diagonal flyer design by tale026

8. Use photography

Beautiful imagery is a great way to draw people in and get people looking at your flyer. The images should be of a high quality and visually impactful.

Flyer for a travel company

Flyer design for Sahara Tourism company by SilviaJordanova


Flyer for diving company

Flyer design for Dive Ningaloo by SilviaJordanova

Trifold flyer for lake estates company

Photo-driven flyer design by velvetdesign via 99designs by Vista

9. Get cute and cuddly

Babies and animals are always reliable methods of upping the cute factor! Don’t be afraid to pull at those heartstrings—even if they’re not directly relevant to the business, cute images can help to grab attention and give people all the feels.

10. Go old school

Sometimes old is new. If you’re not down with the kids and in touch with the latest trends, why not choose a vintage design that embraces the old days?

Flyer for donuts shop

Flyer design for Southern Maid Donuts by Yaw Tong

Postcard for travel company

Old world flyer design by tale026 via 99designs by Vista

11. Be playful

Cartoons and graphics can be a fun way to bring to life your message and build an approachable brand personality. To get even more on-trend, go full emoji!

Mardi Gras flyer for a café

Flyer design or The Alligator Café by EvillTimm

Emoji flyer for a law firm

Flyer design for The Gatti Law Firm by SteFanzini

12. Rethink size

Beyond the content and design of what’s on the flyer, consider the flyer itself. Most flyers tend to come in a pretty standard size, so consider what you can do to make yours different. Try going smaller to make it easier to handle or go big for an impressive high-end product.

Flyer for exotic cars for weddings

Flyer design for Broadway Supercars by Adwindesign

13. Be a shape shifter

Think outside the flyer box and get creative with its shape, maybe even turning it into something that can be repurposed. If you can get people using the flyer instead of throwing it away, you’ve succeeded! Consider creating a flyer that’s a door hanger or a postcard, or perhaps an interactive design that inspires the customer to fold it or play around with it in some capacity.

Flyer for a weight management company in the shape of a door knob hanger

Flyer design for myCALS by Yaw Tong

Flyer for a milk company in the shape of a door knob hanger

Flyer design for Goats Milk by M. Arief

14. Ask a question

Asking a question, even a rhetorical one, can engage the perspective customer and get them to pause long enough to consider what you have to say.

Flyer for guitar lessons

Flyer design by roberto615 via 99designs by Vista

Flyer for a bookkeeper’s coach services

Flyer design by idea@Dotcom for YBC Postcard via 99designs by Vista

15. Make a statement

If your brand allows it, dare to take some risks and be provocative. Make a bold claim, be overdramatic, use humor if you have it and maybe even lean on some fun words where appropriate.

Flyer for church website

Flyer design by Joabe Designer for REPENTS via 99designs by Vista

Postcard for private strength training studio

Flyer design by designer_work via 99designs by Vista

16. Educate and inform

Instead of just selling, why not use the real estate on the flyer to teach the user something? Show them how your product works, give concrete tips—make it useful.

Information flyer for pillow brand

Flyer design by –Hero for Noble Pillow via 99designs by Vista

Flyer for frying oil filter company

Flyer design by idea@Dotcom for FreshFry via 99designs by Vista

17. Showcase the product

Don’t be too clever. If you make juice, show that juice! Same goes for potholders, earrings or cookies. Give your flagship product center stage—don’t make the customer search to find out what you do.

Flyer for a tea brand

Flyer design by tale026 for The Tea Company via 99designs by Vista

Flyer for Cajun restaurant

Flyer design by EvillTimm for Ragin Cajun via 99designs by Vista

Flyer for a happy lunch hour

Flyer design by coloseum99 via 99designs by Vista

18. Show them what you can do

You may want to show your full range of products or services to demonstrate the many different options available. Presenting the various styles and designs that you offer and the many ways they can be used things will help you capture as many customers as possible.

Flyer for bakery

Flyer design by Alina’s for Cake Generation via 99designs by Vista

Flyer for cupcakes company

Flyer design by GreenCherry for Cream n Sprinkles via 99designs by Vista

Flyer for jewellery shop

Flyer design by Y28 for Gemcraft Jewels via 99designs by Vista

Flyer for an excavation company

Flyer design by pallabip for Ready Dig Excavation via 99designs by Vista

19. State a clear benefit

Answer the big question: what’s in it for me? right away by alerting customers to what you can do for them. Your business likely addresses a need or problem, so make the benefit explicit and use imagery to reinforce the message.

Flyer for company that buys pre-end audio equipment

Flyer design by Adwindesign for Stereobuyers via 99designs by Vista

20. Incentivize

What else can you offer customers? Can you give them a discount code or a coupon or create some other special promotion? What about a prize draw or even a free gift?

Flyer for party rentals company

Flyer design by Adwindesign for Rocket City Party Rentals via 99designs by Vista

Flyer for kung fu & tai chi training school

Flyer design by GreenCherry for Black Lion via 99designs by Vista

21. Make them drool

If you’re in the food business, flaunt your stuff with decadent images of your most delicious meals and items. The customer’s stomach will lead them straight to your store.

Postcard for a bakery

Flyer design by smashingbug via 99designs by Vista

Flyer for a meat deli

Flyer design by Joabe Designer for Killer Deli via 99designs by Vista

22. Get social

Pull more people into your circle by encouraging them to follow you on your social channels and, even better, to tag you as they share their pictures online. You can also use your flyer to ask people who have already bought from you to review your product online—why not use existing reviews and testimonials to provide social proof?

Flyer for ice cream and ice cream mix

Flyer design by Luz Viera via 99designs by Vista

Flyer with testimonials

Flyer design by tale026 for First Institute via 99designs by Vista

Flyer encouraging a post-purchase review

Flyer design by SilviaJordanova for Hula Delights via 99designs by Vista

23. Inspire customers to take action

You don’t want to spend your money on a flyer that people will take one look at and then forget. What’s the specific action you want them to take? Do you want them to go to your store, download an app or attend an event? Make this clear! People shouldn’t have to guess.

Flyer for a loyalty app

Flyer design by SilviaJordanova for Memberoo via 99designs by Vista

Flyer for a launch party

Flyer design by clarferrer for Worm via 99designs by Vista

Flyer for farm delivery service

Flyer design by bmp design for Farm Fresh to You via 99designs by Vista

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Author: Anna Lundberg