Packaging makes
Make customers feel merry and bright
“Holiday packaging has a bigger impact than many people realize,” says Madeleine’s Candy Shop owner Madeleine Brason, who puts more creative energy into packaging during the holidays than any other time of year. The goal is to turn her Boston store into a festive place of “whimsy and wonder” for the community she loves. And seasonal packaging allows her to put that holly-jolly feeling into customers’ hands, whether they’re holding hot chocolate in a plaid paper cup or walking home with a green-striped bag full of goodies.
“Customers notice thoughtful details, and seasonal packaging can make a regular purchase feel even more special.”— Madeleine Brason, Madeleine’s Candy Shop
Wrap every order in festive branding
Presents at the door. Beautifully wrapped gifts under the tree. So much of the season is about the gifting experience, and it’s where Madeleine wants her brand to shine. “During the holidays, packaging becomes part of the gift itself,” she says. Custom wrapping paper and ribbon make every order feel “more celebratory, personal and memorable,” she adds. We think Santa would approve!
Make your team a season to remember
Bernard and Jassmire Agyakwa, the husband-and-wife duo behind Bomu Events, use the holidays to say a big thank-you to the team that puts so much work into creating beautiful moments for clients year-round. Now they deserve a moment of their own. “Our team is at the heart of everything we do, and the holidays are a chance to thank them,” says Jassmire. Custom packaging plays a big role in their team’s annual Friendsgiving celebration, “BomuGiving,” where mailer boxes, wrapping paper and premium bags help make the gifts inside feel more elevated and intentional.
“We customize colors, layouts, messaging and designs to reflect the season and the feeling we want to create.”— Bernard and Jassmire Agyakwa, Bomu Events
Turn every unboxing into a festive moment
As event planners, Bernard and Jassmire know first-hand how it’s the small, thoughtful details that people remember most. “We’re invited into some of the most important moments in people’s lives, so we want our holiday gifts to reflect that same level of care and appreciation,” they say. Bomu’s suite of holiday packaging for clients and employees includes gift bags and boxes that feel festive and on theme while still reinforcing their warm-but-polished brand identity. For them, packaging is about storytelling: “You’re telling a story of how you want that gift to be received.”
Why choose VistaPrint?
Customer Support
Help when you need it
From design help to product advice, our team is here to help when and how you want – so you can create holiday memories with confidence.
Design Services
Expert design for the season
From simple tweaks to fully custom signage, our experts can help you get holiday-ready with professional design that’s unique to your business.
More festive packaging tips & insights
