Marketing & Advertising
You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers.
Digital marketing vs traditional marketing: What’s the difference and how do they work together?
Choosing between digital and traditional marketing can feel like a tough call. But the discussion around digital marketing vs marketing […]
Marketing trends for 2026: What’s next for digital and offline promotion
Running a small business means juggling a thousand things, and keeping up with marketing changes can feel like yet another […]
17 fall marketing ideas to promote your small business
Autumn is one of the biggest seasons for small business marketing. There’s the back-to-school buzz, Halloween fun, Thanksgiving and early […]
What is growth marketing?
What is growth marketing? Growth marketing aims to sustainably grow a business over time, rather than overtly drive sales. Put […]
How to market a product: Traditional and digital product marketing strategies
Creating a great product is a win in itself—but getting it in front of the right people is where real […]
The ultimate guide to small business marketing in 2024
The latest survey from VistaPrint, in partnership with Wix, captured insights from 1,000 U.S. small business owners and consumers in […]
Marketing trends of 2025: From AI to nostalgia, here’s what’s shaping the future
The marketing trends of 2025 are breaking away from the “tried and true.” This year, it’s about blending retro vibes […]
What is Black Friday? + 5 tips to maximize sales during the holiday
What is Black Friday? Just the busiest shopping day of the year and the unofficial start of the holiday shopping […]
What is Cyber Monday? + 5 tips to run a successful sales campaign
For many people worldwide, the official holiday season begins the moment Halloween is finished and continues until New Year’s Day. […]
How to create a small business marketing plan
There are two distinct sides that make up a small business marketing plan: On one hand, there’s the creative flair—crafting […]
How to start a small business blog
When you’re running a small business, sometimes the hardest part is establishing that initial connection with your customers. Beyond getting […]
What is sports marketing and how to launch a successful campaign
Sports marketing is how businesses level the playing field of commerce. For athletic organizations, sports marketing not only sells tickets […]
50 ideas to increase store traffic during sports events
Sports events bring together communities of fans to share their excitement. And as a part of that fan community, small […]
6 types of sticker materials – and how to use them
Sticker materials lay the foundation for every great sticker. Paper, vinyl, film, foil and other surfaces decide how your design […]
Types of packaging boxes and bags: How to choose the best for your brand
Packaging does more than protect what you sell, it shapes a customer’s first impression, their unboxing moment and how they […]
Where to put stickers to elevate your marketing efforts
Reddit is now a digital juggernaut, and it got there, in part, because it knew where to put stickers. Hold […]
How custom food packaging helps deliver your brand
How important is food delivery packaging? Picture this: A delivery driver enters a hotel or apartment lobby, and the mouthwatering […]
10 creative places to leave business cards
Picture your bold and unique business card pinned up on a bulletin board, grabbing the attention of passersby who have […]
Small business thank you cards: A perfect event follow-up
You know you’re more than willing to go that extra mile for your customers. But do your customers? Luckily, there’s […]
Make your business stick out with brand logo stickers
You can put them on your product packaging. You can give them out to customers for free. And your customers […]
Give your new business a brand boost with custom packaging
In the crowded small business marketplace, your products and your branding are two places where you can stand out in […]
9 types of business cards to set your small business apart
Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]
Stickers for small business: Your complete marketing guide
These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]
How to pick effective small business packaging that fits your brand
You deserve packaging that’s as powerful as your products. From shipping online orders to bagging up in-store purchases, packaging has […]
Stand out from the crowd with these creative business sign ideas
If you’re an entrepreneur with a standout offering, it’s only natural that you want your business sign ideas to make […]
Ship it with style: 5 tips for high-impact small business packaging
You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]
Promotional product ideas: 5 ways to fortify your brand
Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]
6 unexpected ways to use stickers for small business
Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]
Redesign resolution: A new look sparks a brand transformation
A new year brings new opportunities for everyone…especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.
Storefront design ideas: How to transform your storefront
Summer is the perfect time for window shopping. And while that’s true every year, it’s especially true this year.