Marketing & Advertising

You have an amazing small business. And now, it’s time to let the world know about it with marketing tools and an advertising strategy. From business cards to branded merch, we’ll walk you through everything you need to know about marketing your small business so you can attract new customers. 


Small business thank you cards: A perfect event follow-up

You know you’re more than willing to go that extra mile for your customers. But do your customers? Luckily, there’s […]

7 steps to a successful small business trade show

Trade shows can be a complete goldmine for new customer connections and expanding your reach as a business. That’s why […]

How to make your printed business signage work digitally

You’ve spent weeks or more setting up your brick-and-mortar small business. You’re incredibly proud of what you’ve accomplished…and you should […]

What your small business can learn from famous signs

Think about the most high-profile logos or famous signs you see all the time. In most cases, the design and […]

How to promote events as a can’t-miss brand experience

Imagine you have a launch party for a new product coming up in a few months. How will you ensure […]

Make your business stick out with brand logo stickers

You can put them on your product packaging. You can give them out to customers for free. And your customers […]

How to create an event promotion strategy that works every time

You’ve been there: You’ve walked into an event and thought, “Wow, this looks amazing!” That’s the impact that cohesive event […]

Tips for using outdoor event signs before and at events

Picture this: You’ve pooled resources with several businesses in your neighborhood to co-host a small business block party. Together, you’ll […]

Give your new business a brand boost with custom packaging

In the crowded small business marketplace, your products and your branding are two places where you can stand out in […]

Don’t overlook these 7 unique types of business cards

Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

How to select merch for your brand that your customers will love

Imagine your customers walking around wearing a cozy sweatshirt or colorful T-shirt with your logo on the front. Or carrying […]

Stickers for small business: Your complete marketing guide

These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]

Wow your customers with custom small business packaging

Have you ever received a package that popped with color and personality? As a business owner, you no doubt want […]

Keep your brand cohesive across all of your marketing materials

When selecting new marketing materials, your brand vision and the key design elements of your identity should always be front […]

An assortment of branded packaging, stickers, postcards and boxes for a small business.

How to pick effective small business packaging that fits your brand

You deserve packaging that’s as powerful as your products. From shipping online orders to bagging up in-store purchases, packaging has […]

Two people outside a restaurant with one wearing a branded T-shirt.

How promotional merch can turn your customers into brand advocates

These days, digital connections offer lots of value to brands — but there’s just something special about engaging with people […]

Connect with customers to get the most from small business events

As a small business owner, you know how to tap into your creativity to make the most of a small […]

Show up, stand out: How handyman Mark Monjonell markets his small business

One of the biggest challenges small business owners will face is standing out from your competition – regardless of what […]

A collage of different custom signs and menus for a café.

The significant benefits of effective small business signage

Until you start a business, it’s easy to take signage for granted. After all, every time we venture outdoors, we’re […]

A selection of branded promotional products is displayed at a tradeshow.

5 steps to promote your brand with event swag

Picture this: You just got invited to a local small business event, where there will be tons of potential for […]

The 50 best promotional products and trends to create brand loyalty in 2024

How to use small business promotional products to grow your business

Everyone loves swag. You probably have some branded merch of your own that not only serves a functional purpose but […]

A small business owner hangs a branded awning sign above their restaurant.

Stand out from the crowd with these creative business sign ideas

As an entrepreneur with an exceptional offering, it’s no wonder you want your business signage to go stand out from […]

A small business owner packages products in branded shopping bags.

Ship it with style: 5 tips for high-impact small business packaging

You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]

A small business owner stands while working on a laptop in their clothing store.

DIY marketing for small business: Make the most of your resources

Starting a small business takes hard work and a clear vision of what you hope to accomplish long-term. Keeping that […]