Marketing & Advertising

Give your new business a brand boost with custom packaging

In the crowded small business marketplace, your products and your branding are two places where you can stand out in […]

Don’t overlook these 7 unique types of business cards

Every small business is unique, and your business cards should be, too. In fact, the most effective types of business […]

How to select merch for your brand that your customers will love

Imagine your customers walking around wearing a cozy sweatshirt or colorful T-shirt with your logo on the front. Or carrying […]

Stickers for small business: Your complete marketing guide

These days, stickers aren’t just for kids — consumers of all ages love, use and collect them. And as a […]

Wow your customers with custom small business packaging

Have you ever received a package that popped with color and personality? As a business owner, you no doubt want […]

Keep your brand cohesive across all of your marketing materials

When selecting new marketing materials, your brand vision and the key design elements of your identity should always be front […]

An assortment of branded packaging, stickers, postcards and boxes for a small business.

How to pick effective small business packaging that fits your brand

You deserve packaging that’s as powerful as your products. From shipping online orders to bagging up in-store purchases, packaging has […]

Two people outside a restaurant with one wearing a branded T-shirt.

How promotional merch can turn your customers into brand advocates

These days, digital connections offer lots of value to brands — but there’s just something special about engaging with people […]

Connect with customers to get the most from small business events

As a small business owner, you know how to tap into your creativity to make the most of a small […]

Show up, stand out: How handyman Mark Monjonell markets his small business

One of the biggest challenges small business owners will face is standing out from your competition – regardless of what […]

A collage of different custom signs and menus for a café.

The significant benefits of effective small business signage

Until you start a business, it’s easy to take signage for granted. After all, every time we venture outdoors, we’re […]

A selection of branded promotional products is displayed at a tradeshow.

5 steps to promote your brand with event swag

Picture this: You just got invited to a local small business event, where there will be tons of potential for […]

A collage shows a variety of branded promotional products for small businesses.

How to use small business promotional products to grow your business

Everyone loves swag. You probably have some branded merch of your own that not only serves a functional purpose but […]

A small business owner hangs a branded awning sign above their restaurant.

Stand out from the crowd with these creative business sign ideas

As an entrepreneur with an exceptional offering, it’s no wonder you want your business signage to go stand out from […]

A small business owner packages products in branded shopping bags.

Ship it with style: 5 tips for high-impact small business packaging

You know that feeling when you’re expecting a delivery and hear your doorbell ring? Or, perhaps you’re more of an […]

A small business owner stands while working on a laptop in their clothing store.

DIY marketing for small business: Make the most of your resources

Starting a small business takes hard work and a clear vision of what you hope to accomplish long-term. Keeping that […]

The best types of signs to market your small business

You’ve secured a physical location for your new business, and just finished displaying your amazing products for all to see. […]

How to create the best restaurant merch in 5 steps

The food’s good and the drinks are flowing. You’ve invested in beautiful signage, menus and flyers – you may even […]

Promotional Product Ideas: 5 Ways to Fortify Your Brand

Promotional products are a must-have for any marketing toolkit. Whether you’re looking to build connections with customers, expand your revenue […]

6 unexpected ways to use stickers for small business

Stickers are amazingly versatile tools for promoting your brand. You probably showcase your branding on your essential marketing materials, like […]

Email marketing subject lines: 6 guidelines & best practices

Email is one of the most budget-friendly marketing tactics available to small businesses, but it is only effective when your […]

10 inexpensive giveaway ideas for trade shows

Searching for fun promotional giveaways can be challenging – especially when your budget is limited. The good news is that […]

My marketing must-haves Redesign resolution: A new look sparks a brand transformation

A new year brings new opportunities for everyone...especially small business owners. And Jack Eller, owner and designer of Jack Eller Studio, is ready to take his jewelry brand to the next level.

7 ways eateries can use QR codes

QR codes have made a comeback in the last few years – they’ve proven to be handy tools for all […]

The three you need: How to create a standout storefront

Summer is the perfect time for window shopping. And while that’s true every year, it’s especially true this year.

The three you need: Think outside the shop with a sidewalk pop-up

This is the perfect time of year to connect with customers...and you barely have to leave your storefront to do it.

How to write a clear marketing message that helps you stand out at events

Without a doubt, talking face-to-face with your customers is the most effective way to deliver a clear product message. Sharing […]

Case Study: Events as a key marketing strategy

Nick Gold, managing director of motivational and keynote speaker bureau Speakers Corner, discusses how exhibitions were integral to the company’s […]

Be the main event – promotion ideas that generate more buzz

A good event attracts visitors; a great event draws a crowd. As a business owner, you’re aiming higher than “good,” […]

12 new ways to market your real estate business in 2021

Real estate has always been about in-person interactions. But how do you keep building meaningful connections among growing competition…and in […]

Pivoting with purpose: From greenhouse to garden pizzeria

Pivoting with purpose:From greenhouse to garden pizzeria Estimated reading time: 4 minutes Small businesses constantly have to adapt, whether it’s […]

How to use local SEO for small business

As a small business owner, you probably know that it is important to be searchable and accessible online. And prioritizing […]

4 steps to using leave behinds in your marketing

Make a lasting impression – whether you’re replacing a leaky pipe, painting a house or shoveling someone’s walkway – with […]

5 ways to use signage for restaurants

Signage is key in communicating with your customers, at a distance or up close. And whether you’re communicating new offerings […]

How to create a small business marketing plan

Writing a marketing plan may sound daunting to some…but don’t worry. We’re here to walk you through how to create […]

13 inexpensive marketing ideas for small business owners

Whether you’re a brand-new small business owner or a seasoned entrepreneur, it’s always a good idea to take advantage of […]

How (and why) small businesses should use YouTube cards

Now that you’ve created a YouTube channel and filmed a few videos, it’s time to add cards to each one […]

How to create a YouTube channel & playlist

If you have a smartphone, an internet connection, and a Google account, you have everything you need to start a […]

Outdoor & indoor signage ideas for small business

When it comes to communicating with customers, the right type of signage can make a world of difference. Potential customers […]

How to create a flyer for your business

Well before phrases like “street marketing” and “canvassing” were invented, flyers were already viewed as a terrific way to get […]

Small Business Stories: A podcast from Vistaprint

Vistaprint’s Small Business Stories podcast shares candid tales from all kinds of entrepreneurs – their struggles, successes and words of […]

63 Business Quotes Guaranteed to Inspire

Small business is a big deal. It takes passion, determination, and ingenuity. While incredibly rewarding, every entrepreneur has moments when […]

How referral marketing can boost your business

Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]

Trade show booth must-haves: Everything you need to stand out at events

Meeting new customers: it’s not only the lifeblood of your small business, it’s the reason you bring your business to […]

The three you need: Trade show marketing tips to make a lasting impression

A trade show is one of the best places to market your small business.

10 Business Owners That Might Not Think They Need a Website (and Why They Do)

Estimated Reading Time: 5 minutes If you’re looking for a way to expand your reach and find new customers, it’s […]

5 storefront sign ideas: How to attract customers to your store

Whether your business is on a busy pedestrian thoroughfare or tucked away on a quiet street, the right types of […]

The 6 marketing materials you need to start a business

To effectively market your small business, you need the right tools. After all, marketing is one of the most important […]

9 postcard marketing ideas for small businesses

For any small business owner, coming up with new, inventive ways to market your business can be challenging. One tried-and-tested […]

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