Create vibrant, long-lasting stickers and labels from the best in the biz.
When it comes to branding, every surface is a promotional opportunity. With VistaPrint’s fully customizable label and sticker templates, it’s easy to zero in on what you need. Pick up some sticker singles for event giveaways. Make the mailroom run more smoothly with convenient address label sheets. Or use roll labels to keep the office organized. No matter what you need, we’ve got a variety of shapes, sizes and templates you can use to create a can’t-miss look.
We’ll help you create a suite of personalized sticker labels that’s all you – whether using kids’ school labels to feature your child’s name on frequently lost items, return address labels to personalize your mail or custom-shaped stickers to showcase your creativity. Select the custom stickers or labels and tags that work for you, then browse our design gallery or upload your own design.
Whatever your need or business, you’ll find high-quality label sticker printing options and eye-catching templates to help you get noticed. Not sure where to start? Our design experts are here to guide you every step of the way.
The right material depends on where your labels or stickers will live. Here’s what we offer and what each one does best. Availability varies by product.
- White paper – a cost-effective indoor option in matte or glossy. Best for high-volume product labeling, box packaging, bakery bags, dry ingredient jars and price labels.
- Uncoated paper – a lightly textured surface that takes pen, marker and date stamps. Best for handwritten batch numbers, expiration dates, pantry labels and box seals. Available on labels only.
- Betulla laid paper – a wet-strength, moisture-resistant paper with a ribbed texture that resists ice-bucket submersion. Best for wine and spirit bottles, gourmet glassware and luxury gift boxes. Available on labels only.
- White plastic (BOPP) – heavy-duty and opaque, with waterproof protection plus oil, chemical and grease resistance. Best for lotions, serums, essential oils, cleaning products and bath products.
- Clear plastic (BOPP) – ultra-clear, waterproof and tear-resistant, for a “no-label” look that lets your product show through. Best for glassware, beverage bottles, refrigerated items and shower products.
- Gold foil (BOPP) – a high-sheen metallic gold finish that’s waterproof. Best for gift packaging, bath and body collections, candles, boutique bottles and limited-edition drops.
- Silver foil (BOPP) – a reflective chrome finish that’s waterproof and tear-resistant. Best for premium cosmetics, craft beverages, sleek packaging and giveaways.
- Holographic plastic (BOPP) – an iridescent effect on waterproof, tear-resistant plastic that’s also UV-resistant. Best for cosmetics, supplements, sticker packs and craft beverage cans.
Finishes protect your stickers from everyday wear and give them the look and feel you want.
Here’s how the options compare:
- Glossy lamination – a clear film that deepens color and adds a glass-like shine, with protection against water, oils and scuffs. Best for bold graphics and products that get handled often.
- Matte lamination – a glare-free film with the same water, oil and scuff protection. Best for fine details, photos and scannable QR codes or barcodes under bright lights.
- Soft touch lamination – a velvety, suede-like film that protects against moisture, oils and scuffs. Best for premium packaging where hand feel matters.
- Anti-scratch varnish – a thin UV-cured coating that guards against rubbing and scuffs during shipping and handling. It isn’t a moisture barrier, so it suits dry goods and indoor use. Available on roll labels only.
- No finish – a raw, uncoated surface that keeps the natural feel of paper and is easy to write on. Best for dry, indoor use. Available on roll labels only.
Lamination is available on both labels and stickers. Varnish and no finish are only available on roll labels.
Yes. If you're looking for a one-of-a-kind shape, we recommend die-cut sheet stickers to create something unique in smaller quantities. Alternatively, you can order die-cut roll labels in higher quantities.
We’d start with our Waterproof Roll Labels, which are printed on white or clear plastic. Both materials are waterproof, so it comes down to the look you want. White plastic (available with full-color printing) works well for lotions, serums and cleaning products, and clear plastic gives glass bottles and refrigerated items a “no-label” look. Silver foil, gold foil and holographic plastic are waterproof too, if you want a little extra shine.
All our stickers and labels use a peel-proof adhesive – except our reusable stickers, which are meant for repositioning.
To avoid bubbles, make sure the surface is clean and dry before applying the sticker. Use a squeegee, ruler, credit card or another object with a hard, flat edge to smooth out any bubbles.
Yes, you can, though what you write with depends on the material and finish you choose. Uncoated paper with no finish is the best option for writing because it takes pencil, ballpoint pen, gel pen and date stamps. Keep in mind that uncoated paper and no finish are only available on roll labels. White paper with a matte finish is also easy to write on with a pencil or pen. If you go with plastic or foil, a permanent marker will work best.
Mailer boxes, shipping boxes, paper bags and envelopes are some of the most common packaging items used in combination with labels and stickers.