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Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use.
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Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A slightly unravelled roll of circular labels, with a simple black and gold logo.

Reviews

(6669 reviews)
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Reviewed by 6669 customers

Excellent quality
Feb 23, 2026 | Flor C. |
Verified Buyer
I love the quality, texture
Excellent quality
Feb 23, 2026 | Flor C. |
Verified Buyer
I love the quality, texture

Our stickers are great
Feb 23, 2026 | Puget A. |
Verified Buyer
We put in an order for both 1 1/2-inch circle stickers on a roll and 3 x 4" stickers also on rolls. They both turned out great. Image is clean and crisp, the colors great and they peel off the roll paper easily. Super happy with our first purchase from VistaPrint.
Our stickers are great
Feb 23, 2026 | Puget A. |
Verified Buyer
We put in an order for both 1 1/2-inch circle stickers on a roll and 3 x 4" stickers also on rolls. They both turned out great. Image is clean and crisp, the colors great and they peel off the roll paper easily. Super happy with our first purchase from VistaPrint.

Excellent quality
Feb 23, 2026 | Sarah F. |
Verified Buyer
The quality was great, and the coloring came out perfect
Excellent quality
Feb 23, 2026 | Sarah F. |
Verified Buyer
The quality was great, and the coloring came out perfect

Great Stickers!
Feb 23, 2026 | Breck P. |
Verified Buyer
Crisp, clean and perfect!
Great Stickers!
Feb 23, 2026 | Breck P. |
Verified Buyer
Crisp, clean and perfect!

Exactly as Described
Feb 22, 2026 | Kim P. |
Verified Buyer
Stickers are exactly as described and stick well to many surfaces such as plastic, cardboard, or paper. High quality stickers! Great for marketing and advertising purposes.
Exactly as Described
Feb 22, 2026 | Kim P. |
Verified Buyer
Stickers are exactly as described and stick well to many surfaces such as plastic, cardboard, or paper. High quality stickers! Great for marketing and advertising purposes.

Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

While we currently do not offer custom sizes, we do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.

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  • United States