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Water-Activated Packaging Tape

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Turn packages and deliveries into marketing opportunities with water-activated tape. Available in quantities 1 to 125 – and orders over $100 ship free. See details
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Secure packages and promote your brand with custom gummed tape.

  • White kraft paper with water-activated adhesive
  • Theft- & tamper-proof reinforced paper
  • 2.9" wide tape
  • 3" ID core
  • 2 tape length options
  • Application sponge included

Application Guide: See below for step-by-step application tips – or watch our video.

Secure packages with flair

Looking to make your deliveries stand out while ensuring they stay secure? Our gummed tape takes a packaging essential to the next level, with custom printing that showcases your brand with every box that's delivered. Reinforced for strength, this custom tape guards against theft and tampering. Just moisten with the included sponge, then apply and seal your packages with your logo or design.

A branded look

Personalize your water-activated tape with your business name, logo or a festive pattern. With 4 logo repeat length options, you can control how often your design appears within a 12" space. And whether you’re sending out a few pieces or need to seal up multiple shipments, we’ve got you covered with 2 different tape length options up to 300’.

Easy to customize

It’s easy to create your custom packaging tape. Start by selecting your tape length and logo repeat length, then browse our design gallery or upload your own. (Note that this tape is not a full bleed design – it will come with a small 1/32" white line at the top and bottom.) We’ll take care of the rest and deliver your professionally printed custom gummed tape to you.

Application Guide: Custom Gummed Tape

Follow the steps below to quickly and easily apply your gummed tape.

1. Measure & cut: Measure the tape to your desired length, then cut using a pair of scissors.

2. Wet: Run the damp sponge on the non-printed side to activate adhesive

3. Apply: Now that the tape is cut and the adhesive is activated, carefully apply the tape until it bonds to your box or envelope.

VistaPrint offers Water-Activated Packaging Tape design templates in assorted styles.

Reviews

(191 reviews)
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Reviewed by 191 customers

The Finishing Touch Our Shipping Boxes Needed
Nov 2, 2026 | Joseph M. | United States United States |
Verified Buyer
We decided to skip the expense of custom shipping boxes for now, but I still wanted our packages to have that professional, branded look. This tape was exactly what we needed! The printing turned out great, and it's amazing how much of a difference something as simple as packing tape can make. Even a plain brown box looks so much better with our logo on it. When you're a small business owner packing orders yourself, those little details really matter. Very happy with the purchase and will definitely be ordering more!

Color is Faint; Not satisfied
Oct 31, 2026 | Mjaie J. | United States United States |
Verified Buyer
The color of the logo on the print is not a bold, prominent color. The lettering on the tape is faint in color and looks as if the printer was running out of ink. The logo is faded in color. The color is black ink. Words only, not an image logo. Not satisfied with product. Will not purchase again.
Response from Vistaprint Customer Care Team:
Thank you for taking the time to share your review. We’re sorry the black lettering on your packaging tape appeared faint and faded rather than bold and prominent as expected. That's not the result we would want for you. We have completed our checks and recommend increasing the text saturation and using the CMYK color model for colors to ensure color consistency in the final print. We have completed our checks and have processed a replacement order at no additional cost to you. While your order number hasn't been changed, details of this replacement order can be viewed from the order history/details of your VistaPrint account. We look forward to assisting with future products of interest

Packaging Tape
Oct 20, 2026 | David S. | United States United States |
Verified Buyer
It turned out better than I anticipated. Gives my boxes that extra pop that I feel will be great for the unboxing experience!!!

Definitely Coming Back!
Oct 7, 2026 | Cassidy W. | United States United States |
Verified Buyer
This was my first time using Vistaprint. I heard about it from YouTubers I follow, and they highly recommended it, so I decided to give it a try since I needed to restock and make my packaging more branded. I ordered 2 rolls of water-activated tape and a pack of 100 business cards. They arrived earlier than expected, the quality was amazing, and the ordering process was super simple. I have more things in my cart to order. Looking forward to buying more for here.

Love it
Oct 7, 2026 | Christy B. | United States United States |
Verified Buyer
Love it

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Yes, to make the most out of your tape design, we recommend that all files are in CMYK (Cyan, Magenta, Yellow and Black), with a Fogra 39 color profile. The optimal resolution for the printed files is 300 dpi (dots per inch).

Our custom gummed paper tape comes in one size: 2.9" wide on a 3" ID (inside diameter) core. You can choose from tape lengths of 100' or 300' and pick a logo repeat length of 3", 4", 6" or 12".

Logo repeat length is the distance from the beginning of the impression like your logo, text or image, to the beginning of the next identical impression. You can select a repeat length of 3", 4", 6" or 12". Take a look at our Size Charts section to compare how this will look on your packaging tape.

Our custom shipping tape is suitable for sealing packages up to 30 lb.

Our custom packaging tape is water-, dust- and wear-resistant. Plus, it's made from reinforced paper that's designed to discourage theft and tampering, offering additional protection for your packages.

Our custom printed packing tape is water-activated. The adhesive is made of gummed, starch-based Copolymer.

No. You can order quantities as low as 1.