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Custom Paper Merchandise Bags

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Give every sale a memorable send off with merchandise bags. Available in quantities 25 to 5,000 – and orders over $100 ship free. See details
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Make every order count with custom merchandise bags.

  • 4 sizes available
  • 30 lb. white & brown kraft paper
  • Front printing only
  • Rectangular printing area
  • Widely recyclable

More than just a bag

A merchandise bag isn't just packaging – it's the last thing a customer touches before they walk out the door. Custom merchandise bags give small business owners an easy, affordable way to make every sale feel intentional and polished. Whether you're running a boutique, gift shop, bookstore or pharmacy, a custom bag makes the whole experience feel put together.

Built for your products

These flat, handle-free paper merchandise bags are made from durable 30 lb. white and brown kraft paper and come in 4 sizes to fit a range of products – from small retail items and stationery to apparel and dry goods. Printing is on the front of the bag, with full-color options that keep your logo and brand colors looking sharp. The clean, flat design is a natural fit for lightweight retail and gift items.

Your design, our printing

Use VistaPrint's online design tools to get started – upload your own artwork or customize a template to make it yours. Whether you go with kraft merchandise bags or white, you can expect quality printing that reflects your brand accurately and reliable shipping so your bags arrive when you need them. Keeping your packaging consistent has never been easier.

VistaPrint offers Custom Paper Merchandise Bags design templates in assorted styles.
A white and a kraft custom merchandise paper bag for a craft shop.

Reviews

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Reviewed by 3 customers

bags
Jul 17, 2026 | Celeste J. |
Verified Buyer
the bags were great and great quality

Printing is crooked. Cheap quality paper and ink.
Jul 6, 2026 | Aileen L. |
Verified Buyer
Printing is crooked. Quality of paper and printing look cheap.
Response from Vistaprint Customer Care Team:
Thank you for your review. We are very sorry to hear the print alignment and material did not meet your expectations. Our custom paper merchandise bags are produced on 30 lb. white or brown kraft paper, so we regret that the material was not what you were expecting. We can see one affected bag in the photo you shared. Please send us additional photos and let us know the total number of affected bags. This will help us investigate the print quality further. We also offer other bag and packaging options, so please let us know your intended use and the outcome you were hoping for. We will be happy to recommend an option that best suits your needs. If your request is urgent and you need an immediate solution, please reach out to our Customer Support team via: https://www.vistaprint.com/customer-care/help-center/.

Cute bags great for swag!
Jul 4, 2026 | Kylar P. |
Verified Buyer
Handing out these bags with swag at an event this month and they are great. They hold a lot more than you might think looking at them, they’re sturdy, and honestly just cute. They look great with my logo on it!

Displaying Reviews 1-3

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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FAQ

Our merchandise bags can be recycled, based on many recycling programs. This may vary depending on the area in which you are using and trying to recycle our products, so we recommend you check in with local resources and recycling programs to confirm.

Custom merchandise bags are printed on the front only.

Simple designs and logos work best on kraft merchandise bags. Fully saturated backgrounds are not recommended.

No, paper merchandise bags are handle-free with a flat top opening.

Yes, full-color printing is available within a rectangular print area. Printable areas vary by bag size:

  • 6.25" x 9.25" bag: 4" x 5" print area
  • 8.5" x 11" bag: 6" x 8" print area
  • 12" x 15" bag: 8" x 8" print area
  • 12" x 18" bag: 8" x 10" print area

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

Paper merchandise bags work best for lightweight to medium-weight merchandise up to 30 lbs. For heavier items, check out our handled shopping bag options.

No worries – that's just an internal VistaPrint QR code and image preview. That bag doesn't count toward your total order quantity.