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Custom Paper Merchandise Bags

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Give every sale a memorable send off with merchandise bags. Available in quantities 25 to 5,000 – and orders over $100 ship free. See details
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Make every order count with custom merchandise bags.

  • 4 sizes available
  • 30 lb. white & brown kraft paper
  • Front printing only
  • Rectangular printing area
  • Widely recyclable

More than just a bag

A merchandise bag isn't just packaging – it's the last thing a customer touches before they walk out the door. Custom merchandise bags give small business owners an easy, affordable way to make every sale feel intentional and polished. Whether you're running a boutique, gift shop, bookstore or pharmacy, a custom bag makes the whole experience feel put together.

Built for your products

These flat, handle-free paper merchandise bags are made from durable 30 lb. white and brown kraft paper and come in 4 sizes to fit a range of products – from small retail items and stationery to apparel and dry goods. Printing is on the front of the bag, with full-color options that keep your logo and brand colors looking sharp. The clean, flat design is a natural fit for lightweight retail and gift items.

Your design, our printing

Use VistaPrint's online design tools to get started – upload your own artwork or customize a template to make it yours. Whether you go with kraft merchandise bags or white, you can expect quality printing that reflects your brand accurately and reliable shipping so your bags arrive when you need them. Keeping your packaging consistent has never been easier.

VistaPrint offers Custom Paper Merchandise Bags design templates in assorted styles.
A white and a kraft custom merchandise paper bag for a craft shop.

Reviews

(21 reviews)
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Reviewed by 21 customers

Okay value for the price
Oct 12, 2026 | Matt M. | United States United States |
Verified Buyer
Print job was decent, bags were a bit flimsier than expected. A couple ripped as soon as I put something into them. And the item being put in was just a sheet of card stock paper. All in all, not bad, but if you’re looking for something to hold any weight at all, go for plastic.
Response from Vistaprint Customer Care Team:
Thank you for leaving your review and sharing your detailed feedback with us. We acknowledge your response and are glad to hear that you found the print quality decent, but we are sincerely sorry to hear that the paper bags were flimsier than expected and that a couple ripped when loading lightweight items into them. We understand how disappointing this is and want to ensure you receive products that meet your expectations. We would love to look into this issue and help make things right for you. Could you please reply directly to this email with a few photos showing the damaged bags, as well as confirm the specific items (or weight/dimensions) that were being placed inside them? Once we receive your images and details, our team will review the issue right away and work on a proper solution for you. We look forward to hearing back from you.

Paper bags work well
Oct 10, 2026 | Robert R. | United States United States |
Verified Buyer
The customer paper bags work really well and very nice.

Great paper merch bags!
Oct 5, 2026 | Ursula M. | United States United States |
Verified Buyer
Love these versatile, eco-friendly bags. Will definitely reorder.

Cute Bags-Great Price-Fast Turn Around
Sep 14, 2026 | Tee D. | United States United States |
Verified Buyer
I ordered these bags to complete my order and not have to pay shipping. They only cost me a little over $10. 00. Turned out great. I would have like picture to cover a little more of the bag but was ok with it how it was. I had coffee cups made for all my cousins that was meeting for dinner. and then put the picture on the outside of the bag. Was very happy with the project all together. Thought it was all a far price and great quality.

Bag Print
Sep 13, 2026 | Denise S. | United States United States |
Verified Buyer
The bags printed by Vista Print were nicely done and good quality

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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FAQ

Our merchandise bags can be recycled, based on many recycling programs. This may vary depending on the area in which you are using and trying to recycle our products, so we recommend you check in with local resources and recycling programs to confirm.

Custom merchandise bags are printed on the front only.

Simple designs and logos work best on kraft merchandise bags. Fully saturated backgrounds are not recommended.

No, paper merchandise bags are handle-free with a flat top opening.

Yes, full-color printing is available within a rectangular print area. Printable areas vary by bag size:

  • 6.25" x 9.25" bag: 4" x 5" print area
  • 8.5" x 11" bag: 6" x 8" print area
  • 12" x 15" bag: 8" x 8" print area
  • 12" x 18" bag: 8" x 10" print area

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

Paper merchandise bags work best for lightweight to medium-weight merchandise up to 30 lbs. For heavier items, check out our handled shopping bag options.

No worries – that's just an internal VistaPrint QR code and image preview. That bag doesn't count toward your total order quantity.