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Custom Paper Merchandise Bags

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Give every sale a memorable send off with merchandise bags. Available in quantities 25 to 5,000 – and orders over $100 ship free. See details
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Make every order count with custom merchandise bags.

  • 4 sizes available
  • 30 lb. white & brown kraft paper
  • Front printing only
  • Rectangular printing area
  • Widely recyclable

More than just a bag

A merchandise bag isn't just packaging – it's the last thing a customer touches before they walk out the door. Custom merchandise bags give small business owners an easy, affordable way to make every sale feel intentional and polished. Whether you're running a boutique, gift shop, bookstore or pharmacy, a custom bag makes the whole experience feel put together.

Built for your products

These flat, handle-free paper merchandise bags are made from durable 30 lb. white and brown kraft paper and come in 4 sizes to fit a range of products – from small retail items and stationery to apparel and dry goods. Printing is on the front of the bag, with full-color options that keep your logo and brand colors looking sharp. The clean, flat design is a natural fit for lightweight retail and gift items.

Your design, our printing

Use VistaPrint's online design tools to get started – upload your own artwork or customize a template to make it yours. Whether you go with kraft merchandise bags or white, you can expect quality printing that reflects your brand accurately and reliable shipping so your bags arrive when you need them. Keeping your packaging consistent has never been easier.

VistaPrint offers Custom Paper Merchandise Bags design templates in assorted styles.
A white and a kraft custom merchandise paper bag for a craft shop.

Reviews

(15 reviews)
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Reviewed by 15 customers

Arrived incorrect
Aug 27, 2026 | Danielle S. | 🇺🇸 United States |
Verified Buyer
Unfortunately the order arrived and did not look the same as the preview. I called customer service and they were very helpful and sent a new order, rushed, right away. However, when I received the replacement order, it was also incorrect. I again called, and the representative was again very nice and helpful. They are again sending a replacement. We shall see if this one is correct!
Response from Vistaprint Customer Care Team:
Thank you for sharing your experience. We’re sorry that your original order and the first replacement both arrived incorrectly and did not match the preview. While we’re glad our Customer Care team was able to assist you promptly, we understand how frustrating it must be to go through the replacement process more than once. We truly appreciate your patience and hope the latest replacement arrives correctly and meets your expectations. We’ll also share your feedback with our team to help prevent similar issues in the future.

Amazing Bags!
Aug 25, 2026 | Heather J. | 🇺🇸 United States |
Verified Buyer
Absolutely wonderful! The design is clear and bold and I will certainly be ordering again!

Custom Paper Merchandise Bags
Aug 22, 2026 | Charlotte M. | 🇺🇸 United States |
Verified Buyer
Impressed with the quality of the printing. Timely delivery. Will definitely reorder more!

I LOVE THEM !!!
Aug 18, 2026 | Alex B. | 🇺🇸 United States |
Verified Buyer
These paper bags came out SO CUTE ! very cost effective too, I can't wait to bring them with me to my next show !!!!

Event items
Aug 18, 2026 | Shannon K. | 🇺🇸 United States |
Verified Buyer
The logos was perfect and the bags were excellent quality m, fair price and quick shipping.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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FAQ

Our merchandise bags can be recycled, based on many recycling programs. This may vary depending on the area in which you are using and trying to recycle our products, so we recommend you check in with local resources and recycling programs to confirm.

Custom merchandise bags are printed on the front only.

Simple designs and logos work best on kraft merchandise bags. Fully saturated backgrounds are not recommended.

No, paper merchandise bags are handle-free with a flat top opening.

Yes, full-color printing is available within a rectangular print area. Printable areas vary by bag size:

  • 6.25" x 9.25" bag: 4" x 5" print area
  • 8.5" x 11" bag: 6" x 8" print area
  • 12" x 15" bag: 8" x 8" print area
  • 12" x 18" bag: 8" x 10" print area

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

You can order as few as 25 merchandise bags, with bulk options available up to 5,000 units.

Paper merchandise bags work best for lightweight to medium-weight merchandise up to 30 lbs. For heavier items, check out our handled shopping bag options.

No worries – that's just an internal VistaPrint QR code and image preview. That bag doesn't count toward your total order quantity.