Digital Marketing
These days, digital marketing is just as important as traditional print marketing. From your website layout to email newsletters and social media posts, digital marketing is a cost-effective way for small businesses to boost brand awareness and attract new customers. Here, find digital marketing tips and expert advice for your small business.
Case Study: Events as a key marketing strategy
Nick Gold, managing director of motivational and keynote speaker bureau Speakers Corner, discusses how exhibitions were integral to the company’s […]
ASKED & ANSWERED: Telling your story
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
22-step business start-up checklist
You want to start a business…congratulations! It’s an exciting adventure that is fulfilling, challenging and wonderful all at once. It’s […]
How to use QR codes to grow your small business (+3 ways to generate one)
QR codes are back—and this time, they actually make sense. Once limited to warehouses and clunky marketing experiments, they’re now […]
ASKED & ANSWERED: Navigating feedback
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
ASKED & ANSWERED: Telling your story
ASKED & ANSWERED is Vistaprint’s small business advice column – each week, experts answer questions from small business owners like […]
Digital marketing for small business: a 7-step checklist
Digital marketing doesn’t have to be complex to be successful. With simple yet thoughtful planning, and a consistent branding approach,
13 inexpensive marketing ideas for small business owners
Whether you’re a brand-new small business owner or a seasoned entrepreneur, it’s always a good idea to take advantage of […]
Social media tips for small business
We chatted with three experts from VistaCreate, a free tool that makes it fast and easy to create stand-out social […]
How to increase retail sales at your small business
We chatted with Kate Nightingale, a consumer psychologist, to learn more about the subtle cues shoppers take that lead to […]
How referral marketing can boost your business
Would you go to a hairdresser without a recommendation from a friend? What about trusting someone to prepare your taxes? […]
Email Hosting for Small Businesses
You likely had a personal email address before you started your business, with a popular email provider like Gmail, Google, […]
35 creative advertising ideas (and why they work)
Advertising is an integral part of building a brand. It helps get the word out about who you are, and […]
9 trailblazing TikTok entrepreneurs (and what you can learn from them)
There’s no ignoring TikTok’s meteoric rise in the last twelve months. While it’s been growing steadily for a few years, […]
Boost your cyber sale inspiration with these awesome campaigns
Black Friday and Cyber Monday are nearly here, which means we’ll all be in the thick of this year’s exciting […]
How to build a digital marketing strategy
Today, the majority of our content consumption takes place in the digital world. To keep up with our reliance on […]
The different types of digital marketing (and how to use them)
Digital marketing is a beast. Which channels should you be on? What do SEO and PPC really mean? What are […]
How to build a video marketing strategy from the ground up
Video marketing just makes sense. It’s the easiest type of content to consume, and when it works, it really works. […]
What is digital marketing?
In the most basic of terms, digital marketing is simply marketing that’s happening on digital channels. (Pretty obvious, right?) But […]
5 ways to use interactive content to increase conversions
Conversion rates represent the end-all goal of digital marketing experts and SEO. As such, content creators, writers and designers are […]
Promote your podcast with the right marketing materials
It seems these days everyone who’s anyone has a podcast. From Gwyneth Paltrow to RuPaul to your least favorite next-door […]
How to write an amazing creative brief
A creative brief is a concise outline of a job to be completed and contains project parameters, goals and inspiration. […]
Instagram vs. facebook: what’s the better marketing avenue?
When Facebook bought Instagram in 2012, were they preparing to train a successor? Back then, the billion-dollar acquisition was a […]
How to create a user persona
Every business, no matter the industry, is chasing the same answer: “What do my customers really want?” The best way […]
Scary stories to tell in the board room: 9 failed startups (and what you can learn from them)
It’s the time of year for spooky stories, and we’ve got a few great ones for you here today. The […]
Millennial marketing: the dos and don’ts of connecting to the emoji generation
Savvy marketers understand that decoding the preferences of the illusive and lucrative millennial generation—those born between 1982-2000—is a key to […]
How men and women approach starting a business differently
At 99designs by Vista, we help entrepreneurs from all over the world get a logo for their newly-launched consulting practice, […]
The small business marketing checklist: 5 easy, free ways to spread the word about your company
You’ve got your new company name; you have a logo you love. Ideally, you’ve given some thought to your brand: […]
18 Instagram hacks to grow your small business fast
Instagram is a great branding and marketing opportunity for small businesses. However, growing a large and engaged following can take […]
How to tell your small business’ brand story in 3 easy steps
I love storytelling. It’s a consuming passion for me. After all, the main focus of my company, Explainify, is to […]