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Roll Labels

New low priceNew optionsSamples available
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • 19 sizes, including custom
  • 9 shapes, including custom
  • 9 materials
  • Multiple finish options, including anti-scratch
  • Quantities from 50 to 50,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice, and adding an optional anti-scratch finish. Your custom labels will arrive looking sharp, vibrant and ready to roll.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(8309 reviews)
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Reviewed by 8309 customers

Pollo Dorado label rolls
Oct 8, 2026 | Pollo D. | United States United States |
Verified Buyer
Hello VistaPrint Customer Service, I received my order of logo label rolls, but several rolls arrived with very few labels. As shown in the attached photo, some rolls are mostly cardboard core with only a thin layer of labels, and the amount varies noticeably between rolls. The quantity appears to be less than what I ordered and paid for. Please let me know what information you need to resolve this.
Response from Vistaprint Customer Care Team:
We’re sorry to hear that several of your logo label rolls appear to contain fewer labels than expected. We understand your concern about receiving less than the quantity ordered and paid for. Please confirm the quantity of labels you received so we can review the discrepancy and determine the best way to assist you.

Ultimate Branding Tool
Oct 8, 2026 | Stacey M. | United States United States |
Verified Buyer
We stick these on all of the catering products we make so people at parties will know where the food came from. We often get business from it!!

Amazing stickers!!!
Oct 8, 2026 | Country L. | United States United States |
Verified Buyer
Amazing stickers!!!

Business Stickers
Oct 8, 2026 | Lorraine M. | United States United States |
Verified Buyer
Good quality. The ordering could have been smoother but ill buy again.

Great Products
Oct 8, 2026 | Thomas B. | United States United States |
Verified Buyer
Received products on time. The representative assisted us with additions to our labels and business cards. Thankyou for excellant customer service. Will definetly reorder.

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.