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Roll Labels

New low priceNew options
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • NEW: Custom sizes and roll styles available
  • 19 size options – custom size available
  • 5 shape options – custom shape available
  • 6 materials available
  • Quantities from 50 to 5,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(7792 reviews)
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Reviewed by 7792 customers

Labels
Jul 21, 2026 | tina p. |
Verified Buyer
Way too small even after the logo was enlarged within the frame of the label. I just wish the chatbot would have made sure I understood how little teeny these labels were going to be. I spent over $50 and they are useless. No one to blame but myself. . . .
Response from Vistaprint Customer Care Team:
Thank you for your review submission. We regret to hear that the roll labels are too small. Upon reviewing the account, we saw that the 1" x 1" size was ordered. We currently offer a wide array of sizes on the website. Here's a link you may use to view the bigger sizes and place a new order: www.vistaprint.com/labels-stickers/roll-labels. Feel free to contact us directly for any further assistance.

Speedy and Great Quality
Jul 21, 2026 | Jacquie B. |
Verified Buyer
I needed some roll labels to stick to small paper bags for an upcoming vendor event. Not only was the price right for what I was looking for, my order arrived super quickly! Quality is great. I’d definitely order these again!

Exactly what we needed. great
Jul 21, 2026 | Amanda D. |
Verified Buyer
Exactly what we needed. great product.

Not Satisfied
Jul 21, 2026 | Northeast C. |
Verified Buyer
Vista Print makes it easy to make a product and purchase one. I’ve tried reaching out asking questions prior. Nothing!! I’ve tried after my order to make sure everything was okay and Nothing! Received the product quickly which was a plus. But it was wrong in colors and also the quality of product was not what it was intended. I get follow up emails for reviews and orders and ordering again but can’t get a answer back for issue
Response from Vistaprint Customer Care Team:
We're sorry to hear that you were not happy with your order and that you were having challenges getting through to us. We apologize for any inconvenience this may have caused and will be happy to see how best we can help. Please reply with photos showing the product that was received and also more details as to what the color should have been.

Stickers
Jul 21, 2026 | john s. |
Verified Buyer
Perfect.

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.