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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

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Ratings Distribution

Reviewed by 5503 customers

Stickers

Oct 7, 2025 | Raean K. | Verified Buyer
Perfect for what I need!!

Not really happy with my stickers. .

Oct 7, 2025 | true h. | Verified Buyer
Design process not user-friendly for me. I’ve designed lots of labels and printed my own labels successfully. Oh well. Live and learn.
Response from Vistaprint Customer Care Team:
We’re truly sorry to hear that your experience with our Roll Labels and design process didn’t meet your expectations. This is certainly not the VistaPrint experience we aim to provide, and we understand how frustrating it can be—especially when you’ve successfully designed and printed labels in the past. We’d like to help make this right. If you're open to it, we kindly ask that you reply with clear photos showing any print quality concerns. This will allow our team to investigate further and work with you toward the best possible resolution. Your feedback will also be shared with our relevant teams to help improve both our design tools and product quality moving forward. If this matter is time-sensitive or you’d prefer to speak with someone directly, our Customer Support team is available at 1-866-207-4955, or you can visit our Help Center (https://www.vistaprint.com/customer-care/help-center/) for assistance. Thank you again for sharing your experience—we’re here to support you.

My last order

Oct 6, 2025 | Susan F. | Verified Buyer
I never received it. I would like a refund for my order that was never received. Susan Facklam

Roll label

Oct 6, 2025 | David B. | Verified Buyer
The best part of this purchase was the kind and personalized help provided by customer service

Perfection!!!

Oct 6, 2025 | Loma C. | Verified Buyer
My labels came out perfectly. The whole process was simple and fast! I was very happy about the look and will be ordering again soon.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.