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A Roll of label Stickers promoting a juice business.
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product
A Roll of label Stickers promoting a juice business.
Example 2 of selected product
Black boxes neatly lined up in rows with circle holographic paper sticker labels applied to the top of each. One box is opened revealing cookies inside
Example 4 of selected product
Various bottles of juice and yogurt cups arranged in a bucket of ice. Each bottle and yogurt cup is affixed with a clear plastic label.
A roll of die-cut label stickers in the shape of two doughnuts in an offset stack placed on a countertop infront of two boughnut boxes, and a tray of doughnuts.
A black box sitting on a wooden table with the cover off revealing bon bons inside. The lid has a circular gold paper label applied to it.
A bag of coffee on a gray background with a hand applying a silver paper oval label to the front.
Example 9 of selected product

Roll Labels

Take your branding to the next level with professional roll labels designed for high-volume use. Now available in custom shapes.
See details

Add some personality to all your products with roll labels.

  • 18 size options
  • 5 shape options
  • 6 materials available
  • Quantities from 50 to 5000
  • Best for higher quantities

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes and finishes. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including our new unwind direction printing. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice. Your custom sticker rolls will arrive ready looking great and ready to work.

VistaPrint offers Roll Labels design templates in assorted styles.
A roll of label stickers promoting a handmade jewelry business.

Designs

Select a design template to preview it on the product. Click 'Continue' to customize it.

Reviews

Write a Review
Ratings Distribution

Reviewed by 5493 customers

Print way too small

Oct 6, 2025 | BEATRICE H. | Verified Buyer
Print way too small
Response from Vistaprint Customer Care Team:
We’re truly sorry to hear that the print size on your Roll Labels didn’t meet expectations. That’s not the experience we want you to have, and we understand how disappointing it can be when a product doesn’t turn out as envisioned. Upon reviewing your order, we see that the smallest available size (1" x 1") was selected for the circle-shaped labels. While this size can be suitable for minimal designs, we understand it may not work well for more detailed content. For future reference, there are seven other size options—up to 5" x 5"—available right after selecting your preferred sticker shape. The product page also updates the preview image as you adjust size and shape, which can help visualize the final output before designing. We appreciate you taking the time to share your feedback. If you have any questions or need help selecting the right size for your next order, our Customer Support team is here for you at 1-866-207-4955, or you can visit our Help Center (https://www.vistaprint.com/customer-care/help-center/) for assistance. Thank you again for reaching out—we’re here to help ensure your next experience is a great one.

Labels

Oct 6, 2025 | Mattie J. | Verified Buyer
To small
Response from Vistaprint Customer Care Team:
Thank you for taking the time to share your feedback. We sorry to hear that the labels you received were too small. We wanted to look into this for you to provide some clarity. Upon checking your order, we can confirm that you selected the smallest size we offer, which is 1" x 1". For any future projects where you need a larger size, please know that we do have other, bigger options available. We always recommend double-checking the size selected before finalizing a purchase to ensure the final product meets your needs. We appreciate your feedback.

Stickers

Oct 5, 2025 | RASHEEDAH S. | Verified Buyer
Very satisfied with the product, it came a week before the guarantee delivery date. I would recommend Vista anytime for fast delivery and optimal product. Thank you

Fast service and great look!

Oct 5, 2025 | Beth R. | Verified Buyer
We received our labels soon after ordering. They look fantastic, and we couldn't be more pleased.

Even better than expected

Oct 5, 2025 | Donna H. | Verified Buyer
These helped turn our plain folders into a beautiful welcome package.
Displaying Reviews 1-5

Frequently asked questions

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Not at this time. We do have 18 size options available, so chances are good that you’ll find something that works for you.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.