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Embossed Gloss Rack Cards

Better by Design
Get the attention of people on the go with a layered, 3D look. See details
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Turn quick looks into real interest with embossed gloss rack cards.

  • Standard or premium matte paper stock
  • Raised spot UV printing – front only
  • Rounded corner upgrade available
  • Full-color printing available – front & back

A layered, eye-catching finish

When you’re trying to make a connection with people on the go, you only have a few seconds to get their attention. Embossed gloss rack cards help you make the most of high-traffic areas, quickly capturing the interest of shoppers, event-goers and people just walking by. The unique, layered look makes the front of your cards stand out in almost any setting. Plus, it lets customers know that that you’ll go the extra mile to show how professional you are.

Makes key info & images pop

With our embossed gloss, you can pick and choose what images and info you want to (literally) stand out the most. Whether you want to put the focus on your logo, a special offer or updated contact information, the textured, shiny printing makes the most important parts of your design the most noticeable – and memorable. You get to decide where you want people’s eyes to go first.

Simple & fast to design

Our design studio makes it easy to create the look you want with embossed gloss. First, you can choose from a wide range of designs custom-made for the special printing, or you can upload your own design and select what you want to add it to. And if you have any issues getting your rack card to look just right, you can always reach out to us via email, phone or live chat. When you think your design is all set, check it out in our 3D preview to get a better idea of how the product will look up close and personal.

Better by Design

This item is part of our Better by Design collection, which connects you to responsibly sourced products.Learn more.

What makes it better

Responsibly Forested: Made with pulp certified by the Forest Stewardship Council (FSC) and/or Programme for the Endorsement of Forest Certification (PEFC). This means the materials come from responsibly managed forests that protect biodiversity and respect the rights of indigenous communities, while helping reduce deforestation.
VistaPrint offers Embossed Gloss Rack Cards design templates in assorted styles.
Several embossed gloss rack cards, promoting a flower shop, laid out on a table.

Reviews

(44 reviews)
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Reviewed by 44 customers

Good Quality and fast shipping
Oct 7, 2026 | Werdum N. | United States United States |
Verified Buyer
Very good quality

Attention to detail
Sep 19, 2026 | Eric m. | United States United States
I’m very disappointed I was EXTREMELY clear on FRONT &BACK what I wanted embossed and they completely ignored and messed up ALL 3 orders costing me 800.00. I have a very important meeting that I’m gonna be forced to use these mediocre brochures. Thanks guys for the attention to detail. My instructions were very clear. I’m not sure how you can mess it up on all three. Please read what I wanted, embossed clearly marked front and back by colors
Response from Vistaprint Customer Care Team:
We’re truly sorry to hear about your experience and understand how disappointing it must be, especially with such an important meeting approaching. We sincerely apologize that the embossing instructions for the front and back of your brochures were not followed as clearly specified, resulting in all three orders not meeting your expectations. We take your feedback regarding the attention to detail seriously and would appreciate the opportunity to review this further. Please respond with photos of the brochures you received, along with your order number(s), so we can investigate what went wrong and determine the best way to assist you.

Fantastic work
Sep 17, 2026 | Wonderful P. | United States United States |
Verified Buyer
Absolutely Gorgeous Rack Cards and business cards

Exceptional company with great customer service
Apr 18, 2026 | Greg C. | United States United States |
Verified Buyer
Recently had marketing materials printed including rack cards, business cards, and refrigerator magnets. Everything was done exactly as designed and arrived 4 days ahead of schedule. Couldn’t be happier. My printer for life.

Incorrect print TWICE
Apr 17, 2026 | Erc A. | United States United States
I would not recommend this product. They will not get your embossed gloss correct even after you send them annotated photos and point to every area it was missing. The corrected order they sent was even worse. I am a professional artist and rely on the visual marketing i order to be correct, as it IS my business.
Response from Vistaprint Customer Care Team:
We are sorry we were not able to print the rack cards as expected. We understand your disappointment and truly apologize for any inconvenience caused. Please be assured that t we value your business cards, so this is not the experience we want you to have. Upon reviewing the account, we saw that the customer has already resolved the issue with you. We'll definitely be looking further into the matter, which will assist us with future orders.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Embossed gloss (also called raised spot UV) is a printing option that adds a raised, glossy layer to select areas on the front of your rack cards. This can make your entire design stand out more, and helps you highlight your logo and other
key information.

Yes, you can. During the design process, we’ll ask you what you want to print with embossed gloss. And before you finalize your order, you’ll get to see everything in a realistic, 3D preview.

You can apply embossed gloss (also known as spot UV) to any text or image on the front of your postcard, covering up to 25% of your design. For the best effect, however, we recommend staying well short of that number and putting emphasis on a couple key messages or images.