Postcards are one of our most versatile products. Businesses have traditionally sent customers (or potential customers) postcards in the mail, and this is a great way to reach people in a way that’s convenient for them and cost-effective for you. However, there are a variety of other ways you can use custom postcards. If you have an office or retail location, you can use them as a handout. You can bring them to events as takeaways, or even add a coupon to your design and pass them out on the street like flyers. They also work well as packaging inserts when you’re shipping off products to customers, including thank you messages and instructions. With a wide range of sizes and designs, there’s no shortage of options for you.
Yes, there are a couple of ways to design your personalized postcard:
- Customize one of our professionally designed postcard templates. You can narrow your search based on specific businesses and uses.
- Start from scratch by picking one of the more basic designs from our library of templates. In the design studio, you can customize the shapes, text fields and colors for a completely unique design.
- Choose the upload option to work with a print-ready postcard design.
Absolutely. Using photos on postcards is a great way to engage recipients, whether you’re showcasing a new house on the market, advertising a restaurant opening or announcing your annual sale. We recommend choosing a glossy finish to help your photos pop.
To add photos to postcards, select the image icon in our design studio or choose a template with pre-designated photo placements (you’ll be able to replace them with your own). Just be sure your photos have an image resolution of at least 300 dots per inch (DPI) and are saved in one of the following formats:
.jpg, .jpeg, .jfif, .bmp, .png, .gif, .heic, .svg, .pdf, .psd, .ai, .eps, .ait, .ppt, .pptx, .tif, .tiff
We offer several paper stocks and finishes to match your project. You can check out the ‘Compare papers & finishes’ module to see images and explanations of all our materials, but here’s a short overview of some of our most popular stocks:
- Glossy paper enhances photo vibrancy, making it a great choice for visuals like real estate listings or event photos.
- Matte paper has a non-shiny finish that's easier to write on, perfect for appointment reminders or personal notes.
- Soft touch paper has a smooth, velvety coating that gives your postcards a premium, tactile feel, ideal for luxury branding or client gifts.
- We also offer recycled and uncoated options if you're looking for something more natural.
If you’re signed into your VistaPrint account, you’ll have access to previously uploaded design elements like photos or logo files while working in our design studio.
The standard size for a custom postcard is 4″ x 6″, but we also offer 4″ x 4″, 4.2″ x 5.5″, 5″ x 7″, 5.5″ x 8.5″, 6″ x 6″, 6″ x 9″ and 6″ x 11″ postcards.
Yes! With our Mailing Services option, you can submit a list of addresses or purchase one from us. After we print your run of postcards, we’ll address and send them out according to the info you provide.
We do everything we can to make sure all of our paper and printing options are durable and smudge-resistant. That said, if you plan to send out your postcards through the mail, we can’t guarantee they won’t be damaged or smudged during the mailing process.