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Logo Tips

Your logo is the face of your business. So, how can you get the perfect logo for your brand? Here you’ll find logo inspiration, logo design tips and everything you need to know about designing amazing logos for your business.


A colourful package of "So Tasty" chocolate mini bites is featured with a background of its brand colours - indigo, purple and a peach pink. The image also features a roll of similarly branded circle stickers, demonstrating VistaPrint product offering.

Logo color combinations for 7 brand personalities from confident to playful

Every brand needs a color palette for its logo – even if yours is black and white or a few […]

7 types of logos

The 7 types of logos (and how to use them)

A logo is a visual symbol that represents a business. It’s often the first thing people notice and how customers […]

AI logomaker vs. professional designer: Making the right choice for your business

If you’re a small business owner, you’ve probably wondered: “Do I really need to hire a designer, or can I […]

Multiple rolls of colorful custom stickers and logo labels stacked in a grid pattern, showing a variety of brand logos and designs.

The 6 key principles of logo design

The goal of a logo is to clearly and quickly represent your brand to an audience while also differentiating it […]

Hand sticks sticker down onto packaging

Logotype vs. logomark vs. logo: What is the difference?

“Do I want a logotype or logomark?” It’s one of the first questions you need to ask yourself when looking […]

Spa employee holding a branded paper shopping bag with the Ananya logo in a modern retail space

How to choose a logo for your business

Choosing a logo is one of the quickest ways to shape how people see your business. A strong mark boosts […]

The 8 best logo design apps to try in 2023

The 8 best logo design apps to try in 2025

Logo design apps allow you to build a logo right from your mobile device. We tested and reviewed 8 of […]

Best logo design tutorials on the web

The 16 best logo design tutorials on the web in 2025

Would you like to design a logo for your business, but you’re not sure where to start? Whether you’re a […]

The 11 best logo makers and logo generators to try in 2023

The 11 best logo makers and logo generators to try in 2025

There are many different ways you can design a logo, from working with a design agency or freelancer, creating a […]

Poll maker test

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Storefront with wooden decor and indoor plants in the background, featuring a transparent logo sticker with business hours on the glass.

How to make a logo transparent in 3 simple steps

Looking to learn how to make a logo transparent? Whether you’re starting from scratch or working with an existing logo […]

Square business cards in a checkerboard layout with AI-designed butterfly-inspired logos, geometric patterns, and handwritten-style elements.

AI logo design: How to create a logo using AI

With the help of AI, creating a logo has never been easier or quicker. It can help small business owners […]

mascot logo on a car

36 Mascot logo ideas to connect with your brand

Making a mascot logo the face of your brand is a smart move. And contrary to popular belief, they’re not […]

Hands applying a ceramic brand sticker to a red plate, showcasing logo design software in action.

The best logo design software for every skill level

A brand needs a memorable logo to stand out. But to make a professional-looking logo, you need to know the […]

Colorful eco-friendly brand bottles with different superfruit shots labeled papaya, elderberry, and more.

18 questions to kick-start your logo questionnaire

Logo design is at the forefront of a strong branding core, and these days, there’s an increasing need for businesses […]

A person drawing a logo

How to brainstorm a logo

Your logo is the face of your company and will be the number one thing your customers, competitors and pretty […]

9 Logo design trends for 2025 | Vistaprint US

9 logo design trends for 2025

In 2025, logo design trends are about bringing creativity, authenticity and self-expression as designers and brands push back against slick […]

Logo design trends 2024

8 expressive logo design trends for 2024

Though tech experts and digitally savvy creatives have long heralded a future powered by artificial intelligence, the past year was […]

collage of the world's most famous logos

40 famous logos and what you can learn from them

The most recognizable and famous logos belong to some of the most well-known organizations and brands. These popular logos often […]

What is a logo? And why is it important?

At the very basic level, logos are symbols made up of text and images that help us identify brands we […]

A bowl of stickers with a stunning logo design

How much should your logo design cost?

A logo is an essential part of any brand’s identity. It’s often the first thing a potential customer will see, […]

22 logo questions every small business should ask 

You want a great logo. But where do you start? If you’re new to logo design, the whole process can […]

How to edit a logo: A step-by-step guide to editing a logo

Your brand is a living thing, and your logo will need to adapt with it. For example, you’ll need to […]

A restaurant table setting with a red menu titled “Napoletana” placed on a white plate, next to red napkin and silver cutlery.

How to create a logo in Illustrator step by step

Creating a logo in Adobe Illustrator gives you complete creative control over your brand identity. Illustrator uses vector graphics rather […]

Water bottles with logo

Logo redesign: How to redesign a logo

Understanding what is a logo and how to create a good, strong logo can have a big impact on your […]

A person sitting at the computer look at their design

Generic logos: how to spot and avoid them

Ever see a logo for a brand and feel like you’ve seen it before but from somewhere else? You’ve probably […]

Logo design checklist

Logo checklist for each stage of the design process

Checklists are magic. To some, they might appear restrictive or overly official. But when you start a logo design project, […]

Bad logo design: how to recognize it and avoid it

What makes a good logo design? And what’s the best way to get a good design? First you need to […]

Logo color meanings

Logo colors and meanings: Which one is best for your brand?

Choosing the right colors for your logo is a crucial step in the design process. A thoughtful color choice will […]

Woman sitting at a round table drawing on a tablet with a digital pen; colorful sketches and a green couch are visible in the background.

3 steps to the perfect logo design brief

Your logo design brief tells designers what kind of logo to design, with all the necessary details and background information. […]

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