Promotional Materials

Ideas and tips for creating outstanding promotional materials, from stickers and flyers to postcards and mugs.


The best postcard fonts and how to choose a postcard font for your brand

Postcards have come a long way and not just in a geographical sense. What began as novelty travel souvenirs has […]

poster for opening sign

The ultimate guide to standard poster sizes (with a flowchart quiz!)

Posters are a powerful tool for grabbing attention and building brand awareness. But to get your message noticed, you need […]

rolled up, colorful poster design

The fundamentals of poster layout: effective poster design and templates

The best poster layout is one you don’t notice because it guides all attention to the content and message. It […]

Tri-fold gym promotional flyer held outdoors, example layout showing bold headline typography and hierarchy for best fonts for flyers

A guide to the best fonts for flyers and brochures

For a flyer or brochure to stand out, it needs an eye-catching design, a compelling message and the right font. […]

Small business owner guide to marketing collateral: Definition, types and uses

What is marketing collateral? Our marketing collateral definition goes beyond logos and printed materials to include the full range of […]

11 unique sticker ideas from functional to cute

In a world where individuality reigns supreme, unique sticker ideas have emerged as the ultimate form of personal expression. These […]

stickers for packaging products

How to make stickers: Essentials for design, print, and use

Stickers aren’t just fun, they’re also an inexpensive key to marketing—think about how many stickers you’ve seen promoting political and […]

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How to make labels for product packaging

In a crowded aisle (or online marketplace), a well-designed label can make the difference between browsing and buying. In this […]

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Flyer vs brochure vs pamphlet: What’s the difference?

When it comes to print marketing, it’s important to know the difference between flyer vs brochure marketing (and pamphlets too) […]

Assorted holographic stickers in different shapes including oval and starburst with ambassador and goals text

How to choose the right types of stickers for your small business: Materials, finishes, cuts and best uses

Choosing types of stickers for a small business is one of those small decisions that can greatly improve everything around […]

woman walking past window of posters

How to hang a poster

Have you been asking yourself how to hang a poster? It might seem simple, but there’s more to it than […]

Stack of branded promotional cards with bold yellow design and marketing message held in hands over printed marketing materials

Your ultimate guide to print marketing materials

Print marketing materials are one of the simplest ways to make your business feel real, memorable and established – right […]