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Paper Labels

Connect your brand and product packaging using custom paper stickers. Available in various sizes and shapes, each coiled around a slitted roll.
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Turn your packaging into a can’t-miss opportunity with paper labels.

  • 18 size options
  • 4 shapes available
  • 3 material & 3 finish options
  • Vivid, full-color printing
  • Quantities from 100 to 50,000

Peel and stick marketing

Looking for a way to elevate your brand and product packaging? Our paper labels can tie your retail or ecommerce look across all your products. VistaPrint has options to help you create an eye-catching design to add to shipping & packaging, household goods, non-perishable products and more.

Options that complement

Printed on durable paper, in your choice of white paper, silver or gold foil, our custom labels are available in various sizes and shapes. Allowing you to create a complementary look for your business that will last.

Designing made simple

To start creating your paper labels, you’ll upload the high-resolution design of your choice. (If you’d like to use photos from your Facebook or mobile phone, we’ll help you quickly access them.) As you look over your design, you’ll be able to add any final touches you might like. We’ll take care of the rest, professionally printing and shipping your order. Your paper label printing will arrive ready for use and ready to get noticed.

Reviews

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Ratings Distribution

Reviewed by 151 customers

Mistake not caught

Oct 6, 2025 | BEATRICE H. | Verified Buyer
The print was way too small. Had to toss.
Response from Vistaprint Customer Care Team:
Thank you for your review. We understand your disappointment with your stickers and that the print was so small you had to throw them away. We wanted to look into this for you to provide some clarity on what happened. Upon checking your order, we found that you selected the smallest sticker size we have available. Because the sticker itself is very small, the available design space is also quite limited. We also noticed that the design was not well-adjusted to maximize even that small space. These factors combined are why the final print came out way too small. For any future orders, we highly recommend utilizing the preview and "generate proof" features before checkout. These tools provide the most accurate representation of how your design will look on the final, physical product and can help you make any necessary adjustments to ensure the size and legibility are perfect. We appreciate you bringing this to our attention.

Fabulous stickers!

Oct 6, 2025 | Callie H. | Verified Buyer
My orders from Vistaprint always come on time and in perfect condition. Quality at great prices!

Stickers

Oct 5, 2025 | Joy B. | Verified Buyer
3 in was wonderful but a little pricey

Turned out great!!!

Oct 1, 2025 | Jared h. | Verified Buyer
The coffee cup was awesome and my labels came out great

Paper labels

Sep 28, 2025 | Amandajalowitz C. | Verified Buyer
I recently purchased paper labels for a small business adventure. They turned out better than I anticipated! Highly recommend vista print for your business needs.

Displaying Reviews 1-5

Work with a designer

Let us design it for you

No more guesswork. We take care of the entire design process, from brainstorming ideas to delivering the files to your account.

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Frequently asked questions

Our labels are durable and made to last up to 2 years.

Yes, you can.

No, we do not.

Yes. Our full-color printing makes it easy to print any color on as much (or as little) of your label as you’d like.