Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
How to make a mood board for your brand
You know your brand better than anyone—your origins, your vision, your goals, your company culture. But when it comes time […]
8 strategies to develop brand recognition
It’s no secret that developing a name brand pays off in hard dollars. You can charge more for your product […]
Author branding: how to build a strong strategy
As an author, you already have a good idea of what you need to do to be a successful writer: […]
The evolution of tech branding over the past century
Let’s take a look at the technology and tech branding. How did the biggest tech giants of the last 100 […]
How to perfect your brand presentation
Back in the day, the concept of a full “brand identity design” applied mostly to major corporations with a huge […]
6 steps to establishing a design aesthetic for your brand
For companies getting started, or even just going through a revamp, establishing a brand can be a creative process but […]
The best and worst of music festival branding
Nothing says spring like the onslaught of music festivals. In honor of flower crown season, we’ve created a lineup of […]
Unique ways to integrate your logo into social media branding
Contemporary companies know from the get-go that social media is going to be an essential part of their marketing plan […]
Tim Ferriss on how to build your business’ brand
A few weeks ago we asked you to share all the branding questions you’ve ever wanted to ask author, investor, […]
A look inside some of the world’s greatest museum rebrands
Today, museums can’t simply rely on the merits of old objects and antiquated scholars. Smart phones, instant internet and ease […]
The hottest 20 music festival designs for millenials
It doesn’t seem to matter what genre it caters to – music festival design tends to triumph bright color, bold […]
3 ways to highlight your business using Twitter
You’ve heard it time and time again – your business must have a social media presence in order to compete […]