Branding
Branding is the way your small business shows up, from your logo design to your tone of voice. And great branding matters – it’s what makes an impression on customers and distinguishes you from your competitors. Whether you already have a brand style guide or want to create one, the articles on this page will help you take your branding to the next level.
Vegan and vegetarian branding: inspiring examples of ethical design
In 1977 The North American Vegetarian Society planted the seed that would become World Vegetarian Day, an international recognition of […]
Branding colors: everything you need to choose your brand’s color palette
Ever noticed how Chase, Citibank and Bank of America all use blue? That’s no coincidence; they understand how powerful color […]
How to brand yourself on social media (in 4 simple steps)
If you’re launching a business or project, personal or professional, there’s no avoiding your social media branding. Social media is […]
How to select fonts for your brand
While less flashy than brand marks and imagery, solid brand font selection is the glue that ties your whole organization […]
Creative and crafty tips for Etsy branding
If you’ve got an Etsy shop, chances are you’re super creative, artistic, and can craft circles around the rest of […]
How to make a mood board for your brand
You know your brand better than anyone—your origins, your vision, your goals, your company culture. But when it comes time […]
8 strategies to develop brand recognition
It’s no secret that developing a name brand pays off in hard dollars. You can charge more for your product […]
Author branding: how to build a strong strategy
As an author, you already have a good idea of what you need to do to be a successful writer: […]
The evolution of tech branding over the past century
Let’s take a look at the technology and tech branding. How did the biggest tech giants of the last 100 […]
How to perfect your brand presentation
Back in the day, the concept of a full “brand identity design” applied mostly to major corporations with a huge […]
6 steps to establishing a design aesthetic for your brand
For companies getting started, or even just going through a revamp, establishing a brand can be a creative process but […]
The best and worst of music festival branding
Nothing says spring like the onslaught of music festivals. In honor of flower crown season, we’ve created a lineup of […]