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Roll Labels

New low priceNew optionsSamples available
Take your branding to the next level with professional roll labels designed for high-volume use. Available on single- or multi-column rolls.
Important: Learn more about our new single- & multi-column roll styles below.
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Add some personality to all your products with roll labels.

  • 19 sizes, including custom
  • 9 shapes, including custom
  • 9 materials
  • Multiple finish options, including anti-scratch
  • Quantities from 50 to 50,000
  • Best for higher quantities

Single- & multi-column roll styles

You can choose from 2 roll styles: single- or multi-column. Single-column rolls have one column of stickers and work with both automatic and manual applicators. Roll size is based on your label size, so depending on how many you order, your stickers may arrive on multiple rolls. Multi-column rolls have multiple columns per roll and are compatible with manual applicators. They’re always delivered on one 12.5-inch roll, so everything arrives on a single roll. The number of columns depends on the size and shape of your stickers.

Brand anything & everything

Looking for a stress-free way to create a professional look for bags, boxes, jars, bottles and more? Our custom roll labels are a great option for businesses working with higher-volume inventories. Quality, convenience and cost-effectiveness – all rolled into one.

For indoor or outdoor use

You can choose from an assortment of materials, shapes, sizes and finishes – including custom shapes and sizes. You can also choose from multiple roll styles, with slit rolls featuring one sticker per row, cut to the size of your stickers, and single rolls featuring multiple stickers per row. Whether you’re looking for labels to stick on dry goods or liquids, we’ve got you covered – click on the Options section for more information. And with your labels arriving coiled around a roll, they’re convenient to use – and to store within smaller spaces.

Easy design experience

Explore our assortment of fully customizable design options. Once you’ve found a favorite, make it yours by adding all your custom touches, including selecting a single- or multi-column roll. For labels with a specific unwind direction, choose that option before checkout. (Have your own design? We’ll print that, too.) Then we’ll take care of the rest, professionally printing your design onto the material of your choice, and adding an optional anti-scratch finish. Your custom labels will arrive looking sharp, vibrant and ready to roll.

VistaPrint offers Roll Labels design templates in assorted styles.
A single-column roll of gold plastic oval labels from a flower company.

Reviews

(8433 reviews)
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Reviewed by 8433 customers

labels
Oct 24, 2026 | Chelse V. | United States United States |
Verified Buyer
They are small but ok.
Response from Vistaprint Customer Care Team:
We are glad to hear that your Roll Labels turned out okay, and we are grateful to you for taking the time to share your feedback. We completely acknowledge your note regarding the labels feeling smaller than anticipated, and we understand how crucial it is for your label dimensions to fit your packaging and display your branding effectively. Upon reviewing your order, we confirmed that the 3" x 3" circle format was selected during the design setup. While a 3" x 3" label provides generous surface area, we noticed that your uploaded artwork contains intricate details, which can naturally make the elements inside appear more compact once printed. For future orders where you want fine design details to stand out with greater visibility, our Roll Labels product page offers three additional size options, including larger formats up to 5" x 5". You can view these dimensions directly at https://www.vistaprint.com/labels-stickers/roll-labels. As you adjust the size and shape in the studio, the live preview dynamically updates to reflect the true proportions, helping guide your sizing choices before ordering. Our team is always delighted to assist you with layout reviews or size recommendations. If you would like guidance before placing your next project, our Customer Support team is available at 1-866-207-4955, or you can connect with us through our Help Center for real-time support at https://www.vistaprint.com/customer-care/help-center/. Thank you for partnering with VistaPrint, and we look forward to helping you with your future label orders.

Stellar Work!!
Oct 24, 2026 | Dr. F. | United States United States |
Verified Buyer
Better than I imagined!! Thank you!

Excellent quality, fast delivery
Oct 24, 2026 | Jennifer T. | United States United States |
Verified Buyer
High quality product, delivered quickly.

Well-printed!
Oct 24, 2026 | Wendy W. | United States United States |
Verified Buyer
This is all stuff for my shop. I have sold calendars for years and Vista turns out to be the exception to the rule - they are good quality, fast and cheap

Excellent!
Oct 23, 2026 | Jessica S. | United States United States |
Verified Buyer
The labels turned out beautiful and I have gotten many compliments on them! Definitely coming back to order more!

Displaying Reviews 1-5
Frequently asked questions

Single-column rolls have one column of stickers and work with both automatic and manual applicators. Because roll size is based on your sticker size, your order may arrive on multiple rolls. Multi-column rolls have multiple columns and are designed for manual applicators. They’re always delivered on one 12.5-inch roll, so your order will arrive on a single roll. The number of columns varies based on your sticker size and shape.

Roll labels are a great option for large quantities. And since they’re on a roll, they don’t take up a lot of space – you can tuck them away when you’re done.

We offer 6 material options for our custom roll labels. For a description and use cases for each, head on over to our Product Options section for more details.

It’s easy – simply peel and stick. Then roll the 3" core around to grab your next label and repeat.

Yes, we now offer both custom shapes and custom sizes for our sticker rolls, as well as 18 standard size options.

If you’re looking to design your own label and upload it to our site, take a look at our Specs & Templates section for more information. You can also use our design studio to customize one of our pre-made templates – we'll walk you through the process as you go.

Yes, you can print your roll labels to unwind in a specific direction. Once you are happy with your label design simply select the unwind direction option right before checkout.